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How to Find Prospects on LinkedIn: A Step-by-Step Guide
LinkedIn is a powerful platform for businesses looking to generate leads and grow their customer base. With over 700 million users, it’s an ideal platform for prospecting and networking. However, many businesses struggle to find the right prospects on LinkedIn. In this article, we’ll show you how to use LinkedIn prospecting to find your ideal customers.
Identify Your Ideal Customer Profile
The first step in any successful prospecting campaign is to identify your ideal customer profile. This means defining the characteristics of the people or companies that are most likely to buy from you. Start by considering factors such as industry, company size, job title, location and any other relevant demographic information.
Once you have a clear understanding of your ideal customer profile, use LinkedIn’s search filters to find people or companies that match those criteria. You can also use Boolean search operators such as AND, OR and NOT to refine your search.
Build Your Network
Now that you’ve identified potential prospects on LinkedIn, it’s time to start building your network. Start by sending connection requests to people who fit your ideal customer profile. Personalize each request by mentioning why you want to connect with them.
Don’t forget about second-degree connections – people who are connected with someone in your network but not directly connected with you. You can ask for introductions through mutual connections or join relevant LinkedIn groups where your target audience is likely to be.
Engage with Your Network
Once you’ve built a network of connections on LinkedIn, it’s important to engage with them regularly. This means sharing valuable content, commenting on their posts and messaging them when appropriate.
Sharing content that is relevant and valuable shows your expertise in the industry and helps build trust with potential customers. Commenting on other posts shows that you’re engaged in the community and interested in what others have to say. Finally, messaging your connections can help you start a conversation and move them further down the sales funnel.
Measure Your Results
As with any marketing campaign, it’s important to measure your results and adjust your strategy accordingly. Use LinkedIn’s analytics tools to track engagement on your content, monitor the growth of your network and measure the success of your messaging campaigns.
By tracking these metrics, you can identify what’s working and what’s not working in your prospecting efforts. This will help you optimize your strategy over time and generate more leads for your business.
In conclusion, LinkedIn prospecting is an effective way to find potential customers on the platform. By identifying your ideal customer profile, building a network of connections, engaging with that network and measuring your results, you can generate more leads for your business and grow your customer base.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]
Published: September 19, 2023
Writing a LinkedIn summary is incredibly difficult — especially without examples to look at. Should you recount your prior roles? List your accomplishments? Should it be written in first person? Or in third?
Or, should you forge ahead using the cookie-cutter bio LinkedIn wrote for you? (The answer to that question is no, but not to worry: You’ll soon have a LinkedIn summary you’ll be proud to publish.)
In this blog post, we'll dig into what to include in your LinkedIn about section to make it stand out, as well as some examples to give you inspiration. Let’s get started.
Table of Contents
What is a LinkedIn summary?
Why a Good LinkedIn Summary is Important
How to write a linkedin summary, what (not) to put in a linkedin summary, linkedin summary examples.
LinkedIn Summary Template
The LinkedIn summary, also referred to as the LinkedIn bio or LinkedIn about section, is a few paragraphs of text that appears right before a LinkedIn user’s list of current and prior roles. LinkedIn gives a limit of up to 2,000 words, but only the first three lines are visible before a visitor has to click ‘See More.’
Writing LinkedIn summaries is especially hard for salespeople, marketers, and other professionals whose work relies on networking. You're not targeting recruiters and hiring managers; you're appealing to potential buyers and clients.
Plus, on top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert.
80+ Professional Bio Templates & Examples
Create a compelling professional narrative for a proper, attention-grabbing introduction.
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Free LinkedIn Summary Templates
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Regardless, whether you’re a job seeker starting your search on LinkedIn or a tenured professional, your summary should speak to your skills, experience, and professional interests — think of it as your digital elevator pitch .
Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job.
But a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to a new career opportunity.
Let’s go over the reasons you should most definitely write a LinkedIn summary.
1. You get to introduce yourself in your own words.
While your prior roles may be notable, they’re not the only things people should know about you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way.
2. You get to show your personality.
Add a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they’d like to work with you.
3. You can rank higher in LinkedIn search results.
LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline , current title, and other factors. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. If you include keywords such as “content,” “management,” and “analysis” in your bio, you may attract more views.
Ready to get started writing your LinkedIn summary?
- Create a quick outline prior to writing your about section.
- Hook readers with a strong opener.
- Tell the reader why you do what you do.
- Speak to your industry expertise.
- Call out your specialties and skills.
- Provide data to back up your results and prove your expertise.
- Mention if your team is currently hiring and invite people to apply.
- Highlight your professional interests.
- Include a call-to-action with your contact information.
- Tip: Break up large blocks of text.
1. Create a quick outline prior to writing your About section.
While your LinkedIn profile isn't an academic essay, you should still outline the things you want to say and the order in which you want to say them.
The last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence.
Sticking to a predetermined structure will help you communicate clearly and concisely.
Consider following a format similar to this:
- Hook : A sentence that makes the reader want to keep reading. Remember: only the first 3 lines are visible when a user enters your profile. With a hook, you ensure they click ‘See more.’
- Mission : Tell the reader why you do what you do.
- Expertise and Skills : Tell the reader what you’re good at.
- Accomplishments: Show the reader how your expertise delivered results in the past.
- Call to Action : Tell the reader what you want them to do after they’re done reading your summary.
If you’re not sure how to get started, use our free professional bio templates, which you can use to write your LinkedIn bio.
Featured Resource: Free Professional Bio Templates
Use HubSpot's free professional bio templates to write a standout LinkedIn summary for your profile.
2. Hook readers with a strong opener.
The goal of the first sentence of your LinkedIn summary is to get your audience to continue reading. That's why it's important to pique their interest early and compel them to keep reading.
This tactic is called a hook.
You can hook readers with your LinkedIn summary by opening a loop that can only be closed with further explanation or making a claim so outlandish that it needs further justification.
"It took me more than X sales demos to learn the secret about Y, but since then, something unexpected has happened."
3. Tell the reader why you do what you do.
People connect with stories and values more than the straightforward "what you do.'' While the "what" is important, consider also including the "why."
Understand what has attracted you to your profession and what your mission is in your role. These will make your LinkedIn profile more emotionally resonant.
"I grew up on the Mississippi River and watched it get clearer over time as manufacturing standards improved. Since then, I knew I wanted to spread the word about sustainability in business environments."
4. Speak to your industry expertise.
Next, it’s time to bolster your mission with your industry expertise. Describe your background and qualifications in two-to-three sentences.
For example, are you a salesperson using LinkedIn to connect with prospects? Your summary should speak to your expertise in your industry, and your interest in helping people achieve results. Maybe you're a customer success manager using LinkedIn to connect with customers. Your summary should speak to your expertise in your industry and your availability for consulting.
Industry Expertise Example
"I have 7+ years of sales experience in both SDR and account manager roles."
5. Call out your specialties and skills.
After highlighting your expertise, tell us what you focus on in 1-2 sentences. For instance, if you’re a digital marketer, do you focus on SEO or social media?
If you recently graduated from college, did you study something specifically within your field?
Calling out your specialties is especially critical in sales. There are many types of sales jobs out there in a vast number of industries with an infinite number of buyer personas and markets. Whether your goal is to appeal to employers or prospects, be sure to call out the things you do well to attract the opportunities best aligned with your goals.
Specialties and Skills Example
"I’m a mid-market sales executive with experience in direct sales and SAAS product demonstrations."
6. Provide data to back up your results and prove your expertise.
It’s time to prove that you’re actually an expert by sharing important data points. No need to give prospective employers a laundry list of your accomplishments — that's what the section below is for — but it can be impactful to weave a few of your most impressive data points into your summary paragraph.
"Over the past five years, I've made it into the President's Club three times and my closed-won business has seen less than 10% churn during the first 12 months."
7. Mention if your team is currently hiring and invite people to apply.
This is optional, but it will serve you in several ways. First, it will show that you’re a team player, and second, it will show that you’re committed to both your professional growth and your current company’s growth.
It’s a must-have if you’re in the business of recruiting, as this can serve as an excellent recruiting tool. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company.
Team is Hiring Example
"We're currently hiring account managers for our Pacific Northwest territory. The ideal candidate has 5+ years of sales experience and a demonstrated familiarity with the region. We're a fast-growing team with no cap on commission. Click here to learn more and apply."
8. Highlight your professional interests.
Next, it’s time to highlight your professional interests. What do you help others do? What’s your goal in doing so? This is different from your skills in that it’s not necessarily as quantifiable or fact-driven. Because these are your interests, you don’t have to provide data to prove them.
Show that you’re committed to pursuing them and be sure to sound passionate about them.
Professional Interests Example
“I'm a sales coach that’s interested in assisting small teams (five-10 people) optimize their time and workflows so businesses can grow without adding more headcount and reps can advance their careers.”
9. Include a call-to-action with your contact information.
Last but certainly not least, include a call-to-action and potentially share your contact information. Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should end with how to get in contact with you. If you want to seal the deal, include a list of your most impressive clients.
"Reach me at [email protected] or book time on my calendar here: [Calendar link]. Previous clients include [Your most impressive client], [Your second most impressive client], and [Your third most impressive client]."
If you’re not looking for more work, you can also simply end with, “Feel free to message me — I’d love to chat.”
10. Tip: Break up large blocks of text.
If you find your summary is on the longer side (which isn’t a problem as long as it’s compelling), try breaking up large blocks of text to make it easier to read. When initially viewing a profile, many people are scanning for high-level context. If you are posting long paragraphs, some of your notable highlights can get lost.
Try keeping your text blocks to two or three sentences max, making your summary easier to read and digest.
What to Put in a LinkedIn Summary
Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, and what you're most known for professionally.
Think of your LinkedIn summary as your digital elevator pitch: In just a few sentences, it should give the reader a clear idea of who you are, what sets you apart, and what you're looking for from the viewer.
Here’s an example:
"I'm a sales rep dedicated to helping local Oklahoma City services businesses grow their customer base and decrease customer churn. I have 6 years of experience in local sales and I've consistently met and exceeded my quota throughout my career. Within the last year, I've topped our leaderboard six out of 10 months. On average, I close business 10% faster than my peers."
Now, let's discuss what to avoid when crafting your LinkedIn summary.
Cheesy or Cliché Terminology
Your profile should be free of terms such as "guru" or "master." These terms are highly subjective, and don’t speak to your actual skills or abilities. Instead of trying to be a self-proclaimed “guru,” share a tangible piece of work you’ve done that demonstrates your expertise, or describe a specific initiative where your work drove business results.
Avoid copying and pasting points from your resume to your LinkedIn summary. Not only is it redundant because your work history should be up-to-date on your profile, but recruiters and potential connections are looking for a brief introduction to who you are, not a regurgitation of your resume.
Spelling or Grammatical Errors
We’re all human, and spelling mistakes happen. Before publishing your profile, make sure you review it a few times to catch any misspellings or grammatical errors. Having typos on your profile can challenge your credibility, and can be a distraction from your positive attributes.
Your Full Life Story
LinkedIn summaries are not the place to publish your autobiography (though I’m sure your autobiography is lovely). If users are scanning your profile looking for relevant information pertaining to a role or opportunity, you want those points to be front and center.
When you update your LinkedIn summary, aim to include information that’s relevant to the jobs and opportunities you’re open to, and keep things clear and concise.
LinkedIn Summary Templates
Below are several templates you can use to customize with your own details for a succinct and effective LinkedIn summary. Make sure to add personal details to make it memorable for readers.
Feel free to download the entire kit of LinkedIn bio templates first, then follow along as I review a selection of my favorites.
Free Download: LinkedIn Summary Sample Templates
1. friendly linkedin summary template.
Download and customize the full version of this LinkedIn bio for free .
With its friendly greeting (feel free to drop the emoji if it doesn’t fit your personality or industry), this LinkedIn bio template right away captures the reader’s attention, showcases your enthusiasm and expertise, and establishes a personal connection.
When I was filling it out, I highlighted my role as a marketing manager at HubSpot and emphasized a specific accomplishment: preventing millions of organic traffic losses on maturing blog posts.
You can do the same — I recommend focusing on your most salient accomplishment, or the accomplishment that encapsulates what you’d like to do in a future role. That way, you attract connections who could help you live up to your career aspirations.
2. Recent Graduate LinkedIn Summary Template
Out of most LinkedIn users, recent graduates need a bio the most. Since graduates don’t have a lot of experience, they must communicate their skills and experiences in another way.
This LinkedIn bio template is a great example for recent graduates to follow. It effectively introduces someone who is seeking an entry-level role in the tech industry (which you can customize).
It also gives you space to provide essential information about your educational background. By mentioning specific courses, for instance, you can demonstrate your passion for a topic or an industry even if you haven’t secured an internship yet.
This template allows you to easily position yourself as a well-rounded candidate who brings a unique blend of skills to the table. Customizing the bio with additional details about your specific interests, projects, or internships will make it even more impactful and tailored to your desired role.
3. Sales LinkedIn Summary Template
I’m not a salesperson, so when I was customizing this LinkedIn bio template, I used my content marketing role at HubSpot to fill in the blanks. But I can see this being a great template for a salesperson.
Why? Because it effectively positions you as a valuable resource who’s committed to customers’ success and emphasizes your dedication to helping people do something (for me, it’s helping them learn more about marketing and sales). For a salesperson promoting a product, that could be any number of things: Drive leads, improve a process, or streamline operations using the product they sell.
The full version of this bio template includes space for a call-to-action, prompting readers to shoot you a message.
You can also customize it with additional details about your specific sales experience and achievements, showcasing your ability to drive results for clients and positioning you as a knowledgeable and customer-focused sales rep.
4. Job-Seeker LinkedIn Summary Template
If you’re a job-seeker, it’s essential to optimize your LinkedIn bio with keywords. That way, recruiters and companies can find you via LinkedIn search.
This bio template is perfect for that. It effectively conveys the experience and expertise you’ve built during your career, but also gives you space for keyword optimization (I used “SEO content marketing,” “content SEO,” and “SEO content writer”).
It mentions right away that you’re actively searching for your next role — a piece of information you shouldn’t feel shy to share. The most important part? The template gives you space to describe the results you’ve achieved for previous employers. That creates a clear professional identity, showcases your abilities, and increases your chances of securing relevant job opportunities.
5. Catchy LinkedIn Summary Template
This LinkedIn bio template right away highlights the individual's roles as an educator, blogger, and SEO, but you can also be humorous with that first line. For instance, you might write:
I’m a self-proclaimed foodie. I’m a so-so weight-lifter. But most importantly, I’m a marketer at HubSpot, where I drive hundreds of monthly leads and sign-ups via content optimization.
If you want to showcase your expertise in a catchy way, this template is the way to go. Despite being so short, the bio effectively positions you as an authoritative figure in the industry. It also provides a space to include a link to your personal website or another social media profile, allowing interested readers to learn more about you and your work.
6. Simple LinkedIn Summary Template
I love this LinkedIn bio template because it’s simple and to-the-point, yet it showcases my (and your, if you end up using it) career trajectory and notable accomplishments. You can easily establish your credibility and expertise across different organizations with that second paragraph.
Plus, the bio's focus on specific outcomes — I put information about gaining backlinks, driving organic visits, and achieving high search engine rankings — allows you to underscore your ability to drive tangible results for a business.
I recommend using this template to showcase your track record of success. By sharing specific achievements and mentioning the companies you’ve worked with, you can right away create a sense of trust and expertise, which is essential for a LinkedIn summary.
If you need some inspiration, good news. These LinkedIn summary examples will help you find the right words.
1. This salesperson effectively demonstrates his passions and top competencies in the field.
This sales professional draws potential customers in by describing his enthusiasm for "building thriving organizations in the education ecosystem" — a goal he clearly cares highly about, too.
His next line tells prospects he's interested in learning their needs, not just selling them. Then he establishes his expertise.
Our Favorite Lines
- “I have leveraged technology and innovative pedagogy to improve literacy in K-12 education.” Why we love it: This line shows his experience in the field without fluff or unneeded material.
- “This marriage allows us to curate the largest library of audio and video for education in the world, deepening impact for learners globally.” Why we love it: We leave the bio with a deeper of understanding the product he sells and its potential benefits.
Why This Summary Works
This LinkedIn user effectively but succinctly cites a personal experience to show his reasons for supporting others who are going through the challenges he’s gone through. He also shows the breadth of his expertise and research by building upon why his product is needed in the industry.
Try It Yourself
Describe the most rewarding aspect of your job, whether that's helping small businesses go mobile or making corporations more efficient. Next, highlight why you're qualified. How many people or companies have you worked with? What are their average results? Which high-level problems are you well-equipped to solve?
2. This digital marketing expert speaks to his prospect's pain and showcases his strong copywriting skills.
When actively connecting with prospects on LinkedIn, speak directly to them with your LinkedIn profile, but do so in a way that says you understand their struggles.
In essence, position yourself as a solution provider rather than a product seller.
This digital marketing and sales expert does this well for his marketing agency by calling out the problem. He does this before introducing himself or his solution.
- “If you're tired of wasting money on digital marketing only to end up frustrated with little to no results, perhaps I and my team can help.” Why we love it: This is a strong opener that’s bound to get qualified leads’ attention.
- “My team and I help growth-driven service providers, entrepreneurs, and experts add their next $1M-$10M/yr in revenue predictably and profitably.” Why we love it: Not only does this line directly identify who prospects are, but also speaks to who they want to become (“successful,” “add their next $1-$10M/yr in revenue”).
This summary effectively hooks readers, walks them through whom the LinkedIn profile owner is, and shows them how they can benefit from reaching out to the bio owner. The writer effectively shows the ROI of working with his firm while showcasing his copywriting skills.
Write a whole introductory paragraph appealing to your customer's pains and emotions without mentioning yourself. You can offer a piece of advice or ask a question.
3. This HubSpot employee uses humor to show his fun personality.
This HubSpot inbound marketing specialist shows his personality in his summary. The detail about his previous life as a standup comedian is intriguing, and the line about "realizing his children didn't like starving" is funny and relatable.
Sally gets more serious in the second section, highlighting his impressive track record at HubSpot.
- “Spent 8 years pursuing a career in stand up comedy, appearing on Comedy Central and in the Boston Comedy Festival, before realizing my children liked seeing their father and not starving.” Why we love it: Maybe he should have stayed in standup, because this is a hilarious opening line. It’s guaranteed to get a chuckle from the reader and keep them engaged.
- “10+ years experience in SaaS Sales with an average of over 125% of goal in my 10+ years at HubSpot.” Why we love it: With this line, the writer effectively demonstrates that he can use humor when needed but also get to business.
This short but hilarious summary showcases the writer’s personality and top accomplishments without winding on for a long while. It exemplifies what a LinkedIn bio should achieve and how to do it using the minimum amount of words.
Begin your summary with an unexpected, interesting fact about yourself. In your next paragraph, tie it into your sales career.
For example, you might write, "I was the third runner-up of the National Spelling Bee in 1997. (You better believe the spelling of ‘euonym' is now etched into my memory.) These days, I use my innate desire to learn to help customers."
4. This career consultant indicates to prospects that they’re in the right place.
By calling out the audience you're targeting, you can get them to self-identify with your message. Specifying who you're talking to indicates to the audience that they're in the right place.
This sales consultant and career coach does this in her first sentence when she says, "[I] love being an early stage employee at fast growing and innovative companies where I can make an impact." If readers relate, they’re bound to keep reading all the way to her call-to-action at the end.
- “I love change management, turnarounds, and strategically fixing problems and fueling growth.” Why we love it: This line effectively highlights the writer’s problem-solving mindset, which makes her a desirable candidate to work with.
- “I can play a CRO role or a VP of Sales role. I have extensive experience with creating aggressive finance strategy, managing cashflow, and optimizing pricing, costs and revenues.” Why we love it: While these are technically two lines, they work well together to demonstrate the range of skills she offers her potential employers.
This summary takes us through the various roles the consultant has taken on, all the way to her career coaching role now. Most notably, she ends with a prompt to book time on her calendar and includes a link right then and there.
Identify your buyer persona and then include a description of them in your summary. Don’t be afraid of expressing the types of roles you could play at a company, and be clear with what you want readers to do once they reach the end of the bio.
5. This salesperson uses his hobbies to look more personable and approachable.
Although it might be a bit untraditional to mention your personal hobbies on your LinkedIn profile, it's a good way to make yourself more human off the bat. A prospect reading this summary might think, "Oh, I also love to travel." They'll immediately feel more connected to you.
- “A city dweller who love to travel and find new adventures along the way.” Why we love it: In this line, the writer summarizes who they are outside of work, reeling in the reader.
- “I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses.” Why we love it: It shows the LinkedIn user’s passions at work while hinting at how he can help a potential employer or client.
This LinkedIn summary keeps it short while incorporating the key parts of a bio: the writer’s personality, professional experience, and most desirable attributes.
List a few of the things you like to do in your free time (steering clear of anything controversial, of course). Then explain why you chose your current role and how your customers derive value.
6. This sales leader demonstrates vulnerability and communicates her passion for her mission.
It's worth re-mentioning that stories resonate with people. While your LinkedIn profile includes where you've worked and the skills you have, your summary is prime real estate for revealing the real you behind your job history.
This leader in the B2B sales and marketing space does this by sharing her difficulty being a Black woman in sales. Being told this short story about her, we get to know her mission and values as a professional.
- “In a sales career that spans more than a decade, I’ve been the only Black woman on the team 99% of the time.” Why we love it: What a fantastic hook — one that’s bound to make you sit straighter in your seat and want to keep reading about her experience in sales.
- “I’d started publishing content and building communities around the deeply held belief that attracting, supporting, and retaining diverse talent is a professional and personal imperative.” Why we love it: We get to see her personal mission in a succinct and effective way, made all the more impactful by her opening line.
The writer opens with one of the challenges she faces while working in sales, setting the stage for why she does what she does, then takes us all the way down to her mission. She closes with a call-to-action that’s impactful and welcoming.
Be vulnerable. Isolate a single moment that encapsulates you as a professional or embodies your values. Then briefly write it as if you were telling this story verbally.
7. This sales executive keeps it short and engages prospects.
This LinkedIn bio opens with his mission: Enabling businesses to become more personable using video. His next two sentences help you get to know him on a personal level.
The summary is short enough that readers are guaranteed to finish it — but he makes every line count. He makes you interested in learning more about him.
- “Helping businesses make their marketing & sales more human with video.” Why we love it: This line gets to the point quickly, showing the author’s mission, professional expertise, and experience.
- “Always grilling.” Why we love it: We love hobbies in LinkedIn bios — this is one excellent example that’s witty and flavorful.
It’s brief, personable, and professional — all while showing the LinkedIn user’s personality. Plus, the mention of his parents is a unique touch, showing his background without much elaboration or fanfare.
In the simplest words possible, state how your company makes its customers' lives easier, better, more enjoyable, etc. Then reveal something about your background ("I was born in Spain and raised in Texas," "I've lived in Chicago my entire life," "My hometown boasts the largest Beanie Babies museum in the world") and end with "Always," "Constantly," or "Frequently" followed by your favorite thing to do ("Always reading," "Constantly cracking dad jokes," "Frequently juggling.").
8. This retired professional intrigues readers with his work history.
This LinkedIn user uses the same formula as the previous — but in reverse. He begins with his former jobs, which immediately tells you he's (already) had an interesting career. He then tells you what he's currently up to.
- “Ex-corporate lawyer, ex-non-profit founder, ex-round-the-world cyclist, ex-SaaS sales leader, ex-Nigerian federal gov’t employee.” Why we love it: This opener shows how interesting the author’s career has been up until this point, making you wonder what he might be doing now (a question he answers in the last line).
This LinkedIn bio flips expectations and delights with its one-line run-through of the author’s work history. The variety of the roles demonstrates that he can thrive at any employer if he were to ever come out of retirement. We love that he ends with his current status.
List your former jobs. If you've always been in sales, get creative. Did you ever have a lemonade stand as a child? Were you a camp counselor as a teenager? What was your college gig?
For example, you might write, "Ex-lemonade stand CEO, CMO, and COO; ex-juggler; ex-college tour guide. Currently helping prospective homeowners in Arizona find their next dream place to live. (And still juggling when asked nicely.)"
9. This sales leader gives a 360-degree view of her, her role, and her company.
This LinkedIn summary showcases the user’s passion and enthusiasm for the role. She highlights her main responsibilities and values, tells the reader why she's proud to work at The Muse and what sets the business apart, and lists some fun facts about herself.
- “My Muse team is brilliant, driven, and obsessed with what we are building.” Why we love it: Aside from describing herself and her role, the author gives a nod to her team — something we don’t see often in LinkedIn bios.
- “I love the challenge of being told ‘no’ and turning it to a ‘yes’.” Why we love it: In this line, the author showcases one of the most desirable features of her personality.
This LinkedIn bio provides an in-depth look at the author’s current professional endeavors and her reasons for loving what she does. It ends on a personal note by describing her hobbies and her personality.
Explain why you're so fired up about coming into work each day. What excites you? Why do you love your company? What makes your product, culture, and/or team different from your competitors? Conclude with four or five personal tidbits about yourself.
10. This MBA graduate creates immediate credibility and lists her specialties.
This user earns instant credibility with her LinkedIn summary.
She starts with a bold statement: "I like to solve problems." She proves it with multiple examples from her career, then spotlights her specialties. Finally, she describes a few of her interests.
- “Whether it’s finding a perfect song for a film or finding a rare product for a rocket, I’ve been able to quickly uncover a customer’s pain point and identify a strategic solution.” Why we love it: This line shows her diversity of skills, high level of professionality, and key strengths.
- “I have since taken everything I’ve learned and started my own business in the cottage food industry, selling decorated sugar cookies.” Why we love it: The author demonstrates what she’s doing now and how her experiences led to her current endeavor.
We love the bulleted list of specialties, but especially love how the author demonstrates how she’s using those skills now at her startup. She also remains personable by closing with her hobbies and an invitation to reach out to her.
Use a short, impactful one-liner to highlight why you're successful or what you're best at. Give two to four examples of how this skill or desire has manifested itself throughout your life. Discuss your areas of expertise, then wrap it up with your favorite topics of discussion.
11. This leadership consultant highlights her passions and shares how it fuels her work.
This Boise-based consultant and business owner displays her sources of expertise. She concisely shares what inspired her work, and gives potential clients a preview of the benefits they can expect from working with her.
- “I believe that the strongest organizations are those in which employees feel connected — to each other and their work.” Why we love it: We get to see the core belief that drives the author’s current work in a succinct and clear way.
- “Along with my consulting work, I’m the founder of The Management Essentials, a comprehensive leadership development program for new managers.” Why we love it: While readers could potentially look at her work history to see her founder role, we love seeing it in her own words.
The summary is connected to the author’s mission from top to bottom — you never feel like her points are disjointed or disconnected. She then leads into her current work as a founder and instructor, and ends with a list of specialties for readers to scan.
Do you have an origin story related to your career path? Share a brief description of what has inspired your work, and what makes you want to do the work you do.
12. This career consultant speaks directly to who she wants to serve.
For consultants, business owners, and sales reps, speaking directly to who you want to serve in your LinkedIn summary is a smart approach to take. This career strategist and author does this masterfully in the first few sentences of her LinkedIn summary. By immediately calling in who she aims to serve, she can hook the right readers, increasing her chances of connecting with the right people.
- “I am on a mission to get all women of color–and people of color– the money, power, and respect we deserve in the workplace.” Why we love it: The natural response to a line such as this is ‘Sign me up,’ encouraging visitors to continue reading and reach out to the author.
- “I regularly partner with organizations to support BIPOC employees and leaders to success – through coaching, consulting, and workshops.” Why we love it: This line effectively summarizes what the author can do for organizations that work with her.
The author opens with an effective and visionary hook, then describes her mission and how she works to fulfill that mission every day. She then describes what organizations and clients stand to gain from working with her.
In the first few sentences of your summary, try writing a hook that would appeal to your ideal customer or client and keep their attention.
13. This business development professional highlights her wins.
Have you received any notable awards, or had exciting features highlighting your work? Include them in your summary to build credibility. This Senior Business Development Manager shares relevant awards and accolades in her LinkedIn summary to provide valuable context around her skills and abilities.
- “In 2018, I was selected by Jeff Bezos and his leadership team to be a recipient of Amazon’s Just Do It Award.” Why we love it: We love how this user explicitly shares her major accolades, and how she opens with the most impressive one.
- “It is important for me to serve my community through non-profit work, community organizing, mentoring, and planning events.” Why we love it: Not only does this line showcase the author’s key strengths, it shows the roles an organization could hire her for.
Your LinkedIn bio isn’t the space to be shy — and this summary exemplifies that down to the last sentence. It showcases the author’s key accomplishments without sounding arrogant, and mentions her non-profit work at length.
Highlight accolades and wins specifically related to roles you would like to be considered for.
14. This SEO professional demonstrates her friendly personality while showcasing her strong content writing skills.
You don’t have to be rigid and cold in your LinkedIn summary, and this bio is proof. It’s professional, succinct, and well-written — not to mention friendly, which is a breath of fresh air on a platform like LinkedIn. She effectively shares her expertise and invites users to engage with an attention-grabbing call-to-action.
- “How many content writing, video producing, graphic designing, SEO white hats who can’t whistle do you know? No guesses?” Why we love it: This is a fantastic opener that lists the author’s key areas of expertise while showcasing her sense of humor.
- “Tell me your least favorite through a private message.” Why we love it: One of the most creative calls-to-action we’ve seen, this line effectively asks users to engage with an icebreaker built in.
This LinkedIn bio effectively subverts expectations, engages readers, and describes the author’s specialties in content creation. The bio remains professional while still communicating a high level of openness and friendliness.
Strike a different sort of tone in your LinkedIn bio that shows the fun side of your personality, while still communicating your value proposition and what you can offer potential employers and clients.
15. This healthcare professional describes her educational background and key specialties.
For more formal fields such as healthcare, using third-person may be warranted, and this family physician takes advantage of that opportunity. She first describes her education, which is critical in medical fields, and then ends with her key mission. Still, she shows her personality by sharing her passion for her alma mater and her nickname (“The Community Doctor”).
- “Dr. Mooreland received her Doctorate from The Ohio State University (Go Bucks!) where she was inducted into the Gold Humanist Honor Society and selected as a National Health Service Corp Scholar.” Why we love it: In this line, the author effectively shares her educational background, her personality, and her key accolades.
- “Dubbed the ‘The Community Doctor,’ Dr. Mooreland founded Life Cycle DPC to be fully committed to serving well, free from meaningless boundaries and unrelenting paperwork, to engage and be fully present in the community with you and your family.” Why we love it: This line shows Dr. Mooreland’s pivotal role in her community and addresses the reader directly.
This formal LinkedIn bio front-loads the author’s educational background, which is key in industries such as healthcare, and adds a personal touch by emphasizing the importance of her work in the community.
Play with the structure of your LinkedIn bio, depending on your industry. If you’re an entrepreneur, you might start with your most recent startup; if you’re a lawyer, you might begin with your most important practice areas and your case record.
16. This t alent acquisition professional harnesses the power of storytelling .
As you write your LinkedIn summary, consider how your past experiences have led you to your current position. For instance, maybe your summer job as a teenager sparked a passion for sales, or your degree in Film informs how you shoot social media marketing videos.
- "One of my first memories is going to a parent-teacher conference in kindergarten and having my teacher tell my parents, “Desiree is definitely my most talkative, no matter where I move her in class she communicates with everyone!" Why we love it: We're not sure where the story is going at this point, but the hook is intriguing enough to continue reading.
- "I have developed a passion for not only being a voice of those that cannot communicate themselves, but also teaching people to communicate effectively." Why we love it: She weaves a common theme throughout her bio: effective communication. This ties the entire bio together.
This bio is far from cold or stuffy. The writer adds warmth by presenting personal tales that explain her journey to present day. Further, the same theme echos throughout the entire story (the importance of communication).
Weave a common thread through your academic and professional experiences (if one exists). Leverage the power of storytelling to bring your bio to life and add a touch of warmth.
17. This sales leader intrigues readers with her local know-how.
Katie does a great job underscoring her knowledge of Cape Cod with a compelling story about her community. She positions herself as the "go to" person for recommendations in the area, from oysters to suits. It's her passion and enthusiasm that lets real estate buyers and sellers know she's deeply connected to the local area.
- "When I want the freshest oysters, I don''t go to the fish counter at the grocery store; I go to John, the East Dennis oyster guy." Why we love it: From the first sentence, the author is flexing her local knowledge, which is important in real estate. We also love this intriguing hook.
- "A Cope Codder since I was a kid, I can find you the right house, bank, builder, school, auto mechanic, and yes, even the right oyster guy." Why we love it: Sometimes it's uncomfortable to tout our expertise. This author uses storytelling to boast her authority without it being the main focus.
Let's face it: it's hard to write about yourself and your accomplishments. The author hits the right note by folding her local expertise and know-how into a delightful story about her community in Cape Cod.
If you're in real estate, it's important to flex your knowledge about the area. After all, real estate is a local game. Make sure to identify yourself as an expert and enthusiastic fan of where you live and work.
Stand Out with an Exceptional LinkedIn Summary
With these LinkedIn summaries to draw on, you should have plenty of ideas and inspiration for your own description. Make it personal, unique, and engaging — and prospects and potential employers will feel like they know you already.
Editor's note: This post was originally published in August 2017 and has been updated for comprehensiveness.
Don't forget to share this post!
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How to Write a LinkedIn Summary That Helps You Stand Out
A strong LinkedIn summary can grab people’s attention, getting them excited about knowing you, learning from you, or working with you.
A LinkedIn summary is the “about” section on your LinkedIn page, a space where you can highlight your professional experience, major achievements, relevant skills, and other important information you’d like to share. When done well, it can grab people’s attention and get them excited about knowing you, learning from you, or working with you.
You have a max of 2,000 characters (around 300-500 words) with a LinkedIn summary. In that space, it’s important to craft a summary that reads more like a story than a resume recounting your professional history. In other words, try to avoid lists and aim for an engaging narrative that “hooks” recruiters, potential employers, or others.
In this article, we’ll go over the factors that make for an effective LinkedIn summary as well as tips you can apply to your own summary, developing the best paragraphs possible to highlight what’s unique about you.
The elements of a strong LinkedIn summary
Your LinkedIn summary is an opportunity to promote yourself through a brief introduction. It should read like an elevator pitch—a concise summary about who you are, what you do, and what you’ve accomplished—while showcasing your personality. Here are four components your LinkedIn summary should contain.
It should create a hook in the first 300 words.
There’s a reason your first 300 words need to be strong. It’s what LinkedIn displays before prompting users to “see more” and unfurl the rest of your summary. As such, it helps to pick a compelling opening so your first 300 words “hook” your readers and make them want to learn more about you.
Be genuine and personal. Consider starting with an anecdote, sharing your passion, explaining something major you’ve accomplished, or speaking directly to readers. Avoid opening with a question or using empty buzzwords that don’t convey much.
It should read like a narrative.
Similar to your hook, your entire LinkedIn summary should read like a narrative—a representation of who you are. Aim to write in paragraphs that tell a story rather than paragraphs that list your experience.
Let your personality show through by writing your LinkedIn summary in the first person. This adds personality and ownership while showing off who you are as a person (and what you might be like to work with).
Learn more: 10 Ways to Enhance Your Resume
It should use optimized search terms.
Include industry-specific keywords where possible, but don’t overuse them or stuff your sentences with them unnecessarily. Embedding terms when describing your skills is a natural way to incorporate keywords. For example, if you work as a software engineer , you'd likely want to highlight the programming languages you know. Similarly, if you work as a graphic designer , you'd want to highlight the programs you use.
If you need help finding keywords, do an organic search or look at job postings to see what skills come up most often for the type of work you’d like to do. Once you’ve identified some terms, use them in your summary when talking about your industry, expertise, skills, and experience.
It should employ elements of readability.
No one wants to read a huge chunk of text. Break up your LinkedIn summary by using elements of readability, like short paragraphs, bullet points, and even appropriate emojis.
Use whitespace to your advantage by giving the page some “breathing room.” When listing accomplishments, for example, consider using a short series of bullet points that you connect to your larger story. You can also format your summary by making certain keywords bold when you’d like to draw attention to them.
The idea is to make your summary easy on the eyes and easy to read.
6 ways to improve your LinkedIn summary
Ultimately, your LinkedIn summary should serve as a spotlight, framing your unique story and helping readers understand a bit about who you are, what drives you, what type of work energizes you, and (if applicable) what you’ve achieved. Let’s go over six tips to strengthen your LinkedIn summary.
1. Open with personality.
Use your first sentence to pique interest. In your opening, share a bit about why you do what you do. This can take the shape of a personal anecdote, a reflection, or even just a straightforward address to the reader. For example, “I love finding out what customers want. That’s what drove me into brand marketing.”
Discussing how you first discovered your passion for the work you do, what excites you about your work, or what you’re most proud of can be a great way to show off your personality and expertise.
2. Discuss your background.
At some point, you'll want to explain your professional journey. Whether you’ve followed one clear path or you’ve tried different things, this is a chance to contextualize your choices. Provide some light background about your career history in a simple story rather than a list summary. If you opened with an anecdote, segue to your professional history and explain how you ended up where you are now.
3. Open up about your current role.
Once you’ve explained some of what you’ve previously done, share details about your current role. If you’re comfortable doing so, provide information like your day-to-day tasks and what you’ve managed to accomplish since starting. This information shouldn’t read like a job description. Think of it more like a window into your daily life, focusing on what energizes you about the work you perform.
If you are not currently employed, this can be a great space to talk about your professional goals and what you’re hoping to find with your next role.
4. Detail your accomplishments.
Highlight your professional accomplishments by focusing on how you earned them. What have you done that made something better? Taking time to explain what led to your accomplishments will help readers get a sense of your impact beyond the end result.
Noting your accomplishments also gives you credibility and helps you build a reputation as a successful professional in your industry. Don’t discount the power of these details.
5. Highlight relevant skills and talents.
Discuss what’s made you successful by detailing your specific skills, talents, and areas of expertise. You can either reference these as you discuss your professional background and previous roles, or you can create a list at the very end detailing your technical skills and even your interests.
After all, companies want you for your expertise, but they also want to make sure you’ll be a good fit. Getting a sense of who you are outside of work can help them get a sense of what you’d add to their team, personality-wise.
6. Close with a call to action.
Many LinkedIn summaries end with a list of technical skills, but a call to action can be equally effective. While a call to action isn’t always necessary, it can be immensely helpful when you’re looking for a new job. Close with some details about your goals and how you hope to achieve them through your future career moves, then encourage readers to get in touch by connecting on LinkedIn.
If you’re not seeking a new role, you may still want to keep yourself open to new connections. If you choose not to end with a list of your technical skills, tell readers to connect with you on LinkedIn, especially if they work in your industry, are passionate about similar things, or want to know more.
Why a strong LinkedIn summary is important
A good LinkedIn summary can help you make a big impact and achieve your professional goals, whether that’s getting a new job or moving up in your career. This short write-up can be used to attract potential employers, connect with others in your industry, reach out to recruiters, and even land potential clients.
It makes a big first impression: The LinkedIn summary is one of the first things readers see on your profile—it’s their introduction to you. Make a good first impression with a quality summary that is error-free.
It strengthens your searchability: Google regularly indexes LinkedIn, meaning that if you want better search visibility, you should take advantage of crafting a LinkedIn summary that helps people find you when they search for relevant industry terms.
It adds personality to your LinkedIn page: Your LinkedIn profile is full of details about your work history, education, skills, and professional organizations. But your summary is a chance to infuse some personality and help frame that information.
Having a strong presence on LinkedIn can help you find new roles, advance in your career, and network with other industry professionals. Learn more about how to get the most out of LinkedIn with a number of Guided Projects on Coursera. You can Utilize LinkedIn for Career Search and learn about using the platform to find a job, or Strategically Build and Engage Your Network on LinkedIn and learn how to connect with others.
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This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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What if there was an easy way to boost the visibility of your LinkedIn profile, land more job interviews, and have more prospects reaching out to you ?
There is. And you can do all of the above with the right LinkedIn Summary.
Your Summary is one of the most important parts of your LinkedIn Profile . It's the place where you get to tell your story, share your value, and get other people excited to reach out!
But crafting a great Summary is easier said than done.
Where do you even start? What exactly makes a LinkedIn Summary great? How does that differ for job seekers, professionals, entrepreneurs, and thought leaders?
That's exactly what we're going to break down in this post. Here's a summary of what we'll cover:
- Why Your LinkedIn Summary Matters
- LinkedIn Summaries For Job Seekers: Templates & Examples
- LinkedIn Summaries For Entrepreneurs: Templates & Examples
- 4 Tips To Maximize Your LinkedIn Summary Results
But first, I think it's important to share a bit about me and why I'm qualified to share this advice…
Who Am I To Give LinkedIn Advice?
There are a LOT of LinkedIn “experts” out there with all kinds of opinions. Why should you care about what I have to say?
This article is focused on everyone who might be using LinkedIn — job seekers, professionals, thought leaders, and entrepreneurs — so let's cover them all:
If you're a job seeker , I've coached thousands of other people (just like you) to leverage LinkedIn in their job search. My systems have helped them go on to land jobs at places like Microsoft, Google, Tesla, Facebook, Goldman Sachs, Deloitte, and thousands of other companies.
If you're a professional , I've leveraged LinkedIn to help drive tens of millions of dollars in new business as a Director of Partner Development for Microsoft.
If you're an entrepreneur or thought leader , I've used LinkedIn to create a profitable business with a pipeline that's bursting at the seams. I don't do outbound promotion, all of my leads reach out to me (typically after reading my LinkedIn Summary)!
On top of that, I grew my LinkedIn following from 3,000 people to over 100,000 in 12 months. Today, I have an audience of 1.2+ million followers on LInkedIn.
Don't just take my word for it though! Here are my LinkedIn profile analytics:
My goal with this article is to teach you the same LinkedIn Summary tactics that have helped me (and thousands of my clients) achieve those results!
Why Does Your LinkedIn Summary (a.k.a LinkedIn About Section) Matter?
Your LinkedIn summary is the largest freeform text area on your profile.
If your LinkedIn Headline is your hook, your LinkedIn Summary is where you expand on your story, your value, and where you drive your reader to take action.
It's one of the most important sections of your profile, but it's also one of the most intimidating. When you click “edit” on your Summary for the first time, all you get is a blank box with a blinking cursor. You can say anything! Which leads to all kinds of questions:
- “What do I talk about?”
- “How long should this be?”
- “Should this be polish and professional or casual and personal?”
It's super overwhelming!
But when you get it right, a great LinkedIn Summary can completely change the game.
It can differentiate you from the competition and compel your target audience (recruiters, followers, prospects, etc.) to reach out to you. You'll turn your LinkedIn profile into an inbound lead generating machine, no matter what your goals are.
How To Edit Your LinkedIn Summary
Easy! All you need to do is go to LinkedIn and head to your profile.
On your profile, scroll down until you see the About section. When you're there, click on the pencil icon in the upper right of that section:
That will open up the text editor where you can add or update your Summary / About.
LinkedIn Summary Limits: LinkedIn recently expanded the limit for the Summary / About section to 2,000 characters. I recommend writing your Summary wherever you're most comfortable, then paste it into a tool like WordCounter to make sure you're within LinkedIn's limits.
LinkedIn Summary For Job Seekers
As a job seeker, how awesome would it be to have recruiters and employers constantly reaching out to you? That's the dream, right?
That's exactly what can happen when you tailor your LinkedIn Summary the right way. This is your chance to focus on your story, your skills, and the value you bring to the table!
After coaching thousands of job seekers through this process, here's the LinkedIn Summary template that I've found works best for job seekers:
My LinkedIn Summary Template For Job Seekers [Compelling Action Word] [Insert Job Title Keyword] with X+ years of experience in [Insert Field / Job Title] . I help companies do [Insert Pitch Or Value Proposition With Metrics Or Social Proof] . Some examples include: Case Study Bullet #1 Case Study Bullet #2 Case Study Bullet #3 Case Study Bullet #4 Cultural Fit / Extracurricular Bullet #1 Cultural Fit / Extracurricular Bullet #1 I get excited about opportunities where I [Insert Specifics About What You’re Looking For In A New Role] . I love connecting with new people, you can reach me at [email protected] .
Let's break down each of those sections!
Intro Line – You're leading off with a line that tells the reader what field you're in, how many years of experience you have, and the specific value you bring / have brought to other companies.
For example, you might say, “Award-Winning Sales Manager with 11+ Years Experience Helping Early Stage SaaS Companies Grow From <$5M to $30M+ ARR.”
Case Study Bullets – Next, you're cherry picking specific examples and results that support the sentence above. These bullets should including compelling language and measurable results (check out our free tool ResyBullet.io to score and improve your bullets).
For example, here are a few case study bullets that supports the opening example above:
- Sold $10M in new business in 12 months for [Company], a cloud-based SaaS payment system
- Won OneTeam Award for largest annual deal ($7.75M) at [Company] a marketing SaaS platform
These bullets provide the specific, supporting evidence for your value.
Closing With Opportunities – The last section of your summary should speak directly to the opportunities you're looking for…without specifically saying you're looking for new opportunities.
Picture this. You're at a bar having a drink with both your current manager and a recruiter at your dream company. You want to tip off the recruiter without your manager getting suspicious.
How do you do that?
You talk about the opportunities you're excited about!
If you say, “I love applying my SaaS-experience to help new companies with products that specifically impact the finances of SMBs” then any recruiter looking at your profile will know exactly what you want without you actually saying it.
LinkedIn Summary Examples For Job Seekers
Now that you have the overarching template, let's take a look at a few examples of that template in action for job seekers in different roles. I'll use the same color coding as above so you can see how to fill in specific aspects of the template.
First up, we have Amari who works as a marketer in the fintech SaaS space and also edits a marketing-focused publication on Medium:
LinkedIn Summary Example #1 – Fintech SaaS Marketing Innovative Marketing Manager with 7+ years in the fintech SaaS space . I help early-to-mid stage companies like BitFloss and Profitly add 50,000 users per year. Some examples of my results include: Spearheaded new referral-based growth system at BitFloss, resulting in 87k+ new users in 8 months (without spending a dime on ads) Led content management overhaul for Profitly, boosting site traffic from 8k users / month to 100k+ users / month in 12 months Editor at Better Marketing, a Medium.com publication with 10,000+ monthly readers where marketers share and discuss innovative strategies Fluent in English and Spanish, currently learning Italian I get excited about opportunities where I'm able to work with highly creative people to develop innovative marketing solutions in the fintech space. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!
Next, let's look at Taylor who is a data analyst in the healthcare space who has also combined their passion for basketball and analytics on the side. Given the technical nature of their role, we added a line for “Technical Skills & Tools” at the top so future employers can see they are proficient with those tools:
LinkedIn Summary Example #2 – Data Analytics in Healthcare Award-Winning Data Analyst with 3+ years in the healthcare space . I help healthcare systems like HCA Healthcare and New York Presbyterian Hospitals use data to lower readmission rates by 30%+. Technical Skills & Tools: Python, R, SQL, mongodb, Tableau, & PowerBI Here are a few examples of my work: Analyzed 100,000+ patient records to identify specific procedures with the highest readmission rate, resulting in 15% decrease in patient readmission for the following calendar year Developed visualization of readmission rates and total costs per procedure for HCA health system, enabling executives to report out and act on rising readmission rates and costs Additionally, I am a big college basketball fan (go Georgetown!). In that vein, I created a site called AnalyzedMadness.com where I build predictive models for the annual NCAA Basketball Tournament based on current and historical stats. I get excited about opportunities where I'm able to leverage big data to discovery insights and identify patterns that have real human impact. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!
Those are just two examples for job seekers in different industries.
Keep in mind that a template is simply something to work off of. If you're following our foundational principles and focusing on value, you can structure your information in whatever way feels best to you!
LinkedIn Summaries For Thought Leaders & Entrepreneurs
If you're an entrepreneur and / or thought leader on LinkedIn, your goals are probably similar.
You want more people to find your profile, follow along, and then reach out about / find their way to your offerings. An endless funnel of inbound leads!
While your LinkedIn Headline can help ( here's how to write a great headline ), it's only the tip of the iceberg. Most people want to learn more about the person they might be spending money with.
That's where the Summary comes in.
I've spent years A/B testing my own Summary. I've also coached hundreds of entrepreneurs and thought leaders on LinkedIn Growth.
Here's the template that I've seen work best:
My LinkedIn Summary Template For Thought Leaders & Entrepreneurs [Website] // [Your Elevator Pitch] My strategies/products have been featured in [Insert Social Proof] and they’ve helped [Number] of people (just like you) [Insert Achievement Or Benefit] . Reach out to me for: [Insert Service #1] [Insert Service #2] [Insert Service #3] Here’s what a few of my clients/customers have to say about me / my products: [Insert Testimonial #1] [Insert Testimonial #2] [Insert Testimonial #3] For more information, feel free to send me a note at [email protected] .
Let's break down each section here.
Website & Pitch – As an entrepreneur or thought leader, the basis on your LinkedIn presence should be creating content and the goal should be to capture those profile eyeballs somewhere. As a result, I like to put my website right up front so people can easily checked it out for more info.
Right after the website, you want to include a pitch that sums up who you are and what results you (or your product) help people achieve. Your audience wants to see what you can do for them so if this is front and center, it makes for a great hook.
Social Proof – Social proof is one of Robert Cialdini's Six Principles of Persuasion.
Cialdini says, “the principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” This is furthered by the type of people who are finding the thing “correct.” If the person or entity is highly reputable, their recommendation is more likely to be trusted.
That's why we might look at someone who is regularly published in the New York Times as “more reputable” than someone who is regularly published in Johnny's Weekly Blog.
Including the names of the places you've been featured, the companies you've worked with, or the # of people you've helped is a great way to add social proof to your LinkedIn Summary.
Services / Products – The goal is for us to convert profile views into something tangible like sales or clients. By including your services, you're showing people exactly what you offer so they know what to reach out to you for!
Testimonials – Adding to our social proof, testimonials at the bottom of your profile tell people two things. First, that you've worked with other folks and you're not just making this stuff up. Second, that your work or products are good enough for people to publicly praise them. That's powerful!
Contact Info / CTA – Finally, you want to make it as easy as possible for people to contact you or to find a way to convert. Including your info or a CTA at the bottom of your Summary is the best way to make that happen.
LinkedIn Summary Examples For Thought Leaders & Entrepreneurs
Now let's take a look at a few examples of that template in action! We'll be using my profile as well as my friend (and fellow entrepreneur) Miloney as examples in different spaces.
Again, the examples will be color coded to match the template above.
First, we'll start with the LinkedIn Summary from my profile . I operate in two spaces, the career coaching space and the SaaS space:
LinkedIn Summary Example #3 – Career Coaching & SaaS Apps CultivatedCulture.com // I teach people how to land jobs they love in today's market without traditional experience and without applying online. Want “insider” career advice? Text me here 👉 201-479-9511 My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, & The USA Today . I've also helped thousands of job seekers (just like you!) land offers at Google, Microsoft, Salesforce, Amazon, Facebook, Apple, Twitter, Uber, Spotify, Deloitte, Accenture, Sequoia Capital, Tesla, SpaceX, ESPN, The NFL, & more. If you're ready to accelerate your job search, here are my best tools and resources (they’re all free!): ✅ CultivatedCulture.com/JobSearch/ – My super comprehensive guide on landing a job without applying online ✅ Mailscoop.io – My free email lookup tool to help you find anyone’s email address in seconds ✅ ResyBuild.io – My proven job-winning resume builder with free, super effective templates ✅ ResyMatch.io – My resume optimizer to help you identify keywords/skills for your resume & LinkedIn profile ✅ ResyBullet.io – My resume bullet analyzer to help you write crazy effective resume bullets that sell your value ✅ Get the 5 most effective strategies my clients use to land jobs without applying online (for FREE): CultivatedCulture.com/DreamJob/ Here's what a few of my clients have to say about my job search strategies: “I recently left a job with nothing else lined up. My visa was tied to that job so I had 60 days to get hired and land visa sponsorship. Then COVID-19 hit. Austin helped me land a Program Manager role at a leading tech company, a 30% raise, AND H1-B sponsorship during the pandemic.” – Jasleen “I was looking to get back into the workforce after taking 8 months off to pursue a startup idea. Austin helped me land multiple $100,000+ job offers within 3 months.” – Ben “Austin helped me make the jump from a VP role in finance to a Program Manager role at Amazon with a $300,000 compensation package – a 30% increase over my previous salary.” – Amish “I spent years struggling to take the transition from vendor to full time employee. Austin helped me land a job in Product Marketing at a Fortune 30 tech company with a $40,000+ raise.” – Amyr “Austin helped me make the transition from Minneapolis, MN to Europe. Making the transition from the US to Europe was not easy. But with Austin's help, I landed multiple six-figure roles and ended up accepting my dream job in Amsterdam.” – Anton For more free career tools, advice, and resources check out my Featured section (above 👆) or my website CultivatedCulture.com
Next, let's look at Miloney Thakrar's summary. Miloney is a consultant who helps companies use data storytelling to advance gender equity, diversity, & inclusion:
LinkedIn Summary Example #4 – Data-Driven D&I Consultant MindTheGenderGap.Org // I help companies ranging from non-profits to startups to Fortune 500s craft innovative and scalable solutions to advance gender equity. My work has been featured at the Society for Human Resource Management and the Forum on Workplace Inclusion . My clients include Accenture, Women Tech Founders, and UN Women, among others. Book a discovery call to learn more 👉🏽 https://mindthegendergap.as.me/discoverycall I f you’re ready to close the gender gap at your company, let’s talk! You can reach out to me for: •Strategy Consulting & Advising – I can help you navigate the complex aspects of advancing gender equity, diversity, and inclusion without having to invest in costly solutions that don't scale. •Data Storytelling & Research – Through propriety 5-step approach uniquely combines data feminism, compelling data storytelling, and cutting-edge technology, I can help you clearly assess your company's current state and where it needs to go to close the gender gap. •Facilitating & Keynoting – I customize my talks and workshops to meet the unique needs and interests of your audience. Popular topics include: Leveraging Technology to Advance Gender Equity, Effective Data Storytelling to Advance Gender Equity, & Gender Equity in Leadership. Here’s what my clients have to say about my work: “I had the pleasure of working with Miloney in collaboration for our International Women’s Day celebration at Accenture. Miloney offered immense knowledge and support as we consulted her in the creation of content and the structure for our Gender Advocacy Workshop. I would highly recommend her as a speaker, facilitator and consultant in creating conversations for change and educating one's organization on advocacy and gender equality.” Gabby – Management Consultant, Accenture “Miloney served as a guest speaker at Accenture's Gender Advocacy lunch event for International Women's Day, where she talked about the UN Women's HeForShe campaign…In preparation for her talk, Miloney coached the event organizers on how to create a safe space to allow for a candid conversation around gender equity in the workplace…What impressed me most was her nuanced understanding of issues related to gender equity and her ability to not only engage but also inspire the audience. I highly recommend her as a speaker and facilitator.” -Ola, Global Ethnicity Lead, Inclusion & Diversity, Accenture
Those two examples should give you a basis for drafting your own LinkedIn Summary as an entrepreneur or thought leader!
Again, templates are just that — something to work off of. Feel free to customize or adjust as you see fit as long as you're sticking to the core principles and the rationale behind them.
4 LinkedIn Summary Tips To Maximize Your Results
Now that you have an idea of which template to use and what examples you want to work from, let's take your Summary to the next level:
Tip #1: Leverage The Right Keywords
Most people don't realize that LinkedIn is a search engine like Google, Amazon, or YouTube.
Recruiters are constantly searching for candidates and prospects are looking for coaches and services to help them achieve their goals. If you know how the engine works under the hood, you can optimize your profile so you show up for more searches and win more clicks.
Keywords a big factor in achieving that goal.
When someone runs a search, LinkedIn looks at the keywords and filters in their search and they match them up with the keywords on thousands of profiles. Then they serve up the profiles they believe will be most relevant (that's a bit of an oversimplification, but that's the gist).
If your profile contains the keywords and right LinkedIn skills that your target audience is searching for, you'll show up for more searches and win more clicks. Your LinkedIn Summary is a great place to embed those keywords.
Here's a video walking through a 10 minute exercise to help you find the perfect keywords for your LinkedIn Summary (followed by written instructions for job seekers, entrepreneurs, and thought leaders):
Finding Keywords For Job Seekers
If you're a job seeker, finding keywords is super easy.
They're sitting right in the job descriptions of the roles you're targeting! Here's how to identify them:
- Open a new document (Word or Google Doc) and have it handy
- Head to LinkedIn Jobs and run a search for a target roles as if you were going to apply for them
- When you find a job description that matches your target criteria, copy the entire job description and paste it into your doc
- Rinse and repeat until you have a total of 20+ job descriptions in your doc
Once you have your 20+ descriptions, head to ResyMatch.io and select the Job Description Scanner option:
Next, paste all of the content from all of your job descriptions into the field on the left. Then hit “Start Job Description Scan:”
ResyMatch will scrape all of the data from every job description you added and it will extract the top hard and soft skills based on frequency. These skills are prevalent across every role you're targeting so they're going to be the keywords and skills you want to target in your summary.
The keywords are:
76 – design
61 – product
41 – UI
31 – research
30 – UX
16 – user experience
16 – communication
These are the keywords we'll want to weave into our LinkedIn Summary.
Finding Keywords For Entrepreneurs & Thought Leaders
Finding keywords as an entrepreneur or thought leader uses a similar process with a different data source.
We're not lucky enough to have “job descriptions” for our purposes, so we'll have to find another source of data! The good news is that LinkedIn already tells us who's doing this well because they appear at the top of the existing search results. All we need to do is check out their profiles.
Here's the path for finding keywords as an Entrepreneur or Thought Leader:
- Open a new doc (Word or Google) and keep it on hand
- Head to LinkedIn
- Put yourself in your prospect's shoes and run a search (e.g. “career coach”)
- Click through the profiles of the first 5 pages
- When you find a profile that's aligned with your offerings, copy the profile and paste it into your document
- Rinse and repeat until you have 20+ profiles in your document
- Head to WordClouds.com and repeat the steps above
After editing for filler words and non-relevant terms, you should have a list of keywords that are aligned with your offerings that you can add into your LinkedIn Summary.
Tip #2: Grab Some Eyeballs With Formatting And Emojis
I'll start by saying that, for this tip, a little goes a long way. Both fancy formatting and emojis have their time and place. It's also easy to overuse them. But when used sparingly and intentionally, they can really make your summary pop.
How To Add Formatting To Your LinkedIn Summary (Bold, Italics, Etc.)
Many people don't realize that you can actually add bold , italicized , and other non-traditional font formatting into your LinkedIn profile. Here's an example of bolded font in one of my posts:
How'd that get in there?
Simple. I used a tool called Unicode Text Converter .
UTC takes the text you submit and it converts it to unicode which most any plain text editor can parse and visualize. Here are just a few of the font options UTC offers up:
How can you use this?
You can bold important points in your summary or you can bold different headings that you'd like to feature (e.g. Projects, Press, Interests) so they are easy to differentiate.
How To Add Emojis To Your LinkedIn Summary
Emojis are trickier than simply bolding some text in your Summary. You really need to know your audience here.
If you're targeting traditional companies (legacy law firms, financial institutions, or government roles) or your prospects tend to be more traditional, I'd pass on this.
But if you're targeting progressive, new-age companies or your demographic is younger, you might consider sprinkling them in to help specific areas of your Summary pop.
For example, my target demographic is younger job seekers looking for roles in tech. I use emojis in my profile to highlight a phone number that people can text me along with specific resources and tools that I want to draw attention to:
Compared to the amount of text in my Summary, I don't use a ton of emojis. I also use them in a consistent fashion (each one is at the start of a new tool / bullet).
Tip #3: Don't Be Afraid To Get Personal!
In today's digital world, a personal touch can go a long way.
As a job seeker, recruiters want to see that you're more than just bullets on a resume. As an entrepreneur or thought leader, people want to know you're more than just a talking head trying to sell them something.
When writing your resume , I recommend adding a unique, personalized Interests section . I also recommend doing the same for your LinkedIn profile!
Let's say that I add “Podcast Enthusiast (my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant)” to my LinkedIn Summary.
I just added 3 potential layers of connection into my profile:
- If someone is a big fan of any of those podcasts, it's an immediate connection
- If someone is a big podcast fan, we have that in common (even if they haven't heard of those 3)
- If someone doesn't listen to podcasts, at least they know a bit more about me personally, which creates the opportunity for a talking point
Now multiply that by four or five different interests and you're cooking with gas!
What Interests Should You Focus On?
You don't want to list anything and everything in your Interests. For example, getting political can potentially cause more harm than good.
Instead, I like to focus on a few topics that are viewed as positive by pretty much everyone. They are:
If you stick with those, you'll be in great shape!
Template & Examples For Adding Your Personal Interests
I like to use a specific format for building out my personalized interests section:
General Interest #1 (Specific Detail), General Interest #2 (Specific Detail), General Interest #3 (Specific Detail), General Interest #4 (Specific Detail).
Let's say that I'm planning to add Travel, Sports, Reading, and Learning to my interests. It might look like this:
Interests: Traveling (Currently planning a trip to Mykonos – recommendations welcome!), Reading (Currently reading Eat A Peach by David Chang), Podcasts ( my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant), & the New York Football Giants.
Look at all of those opportunities for common ground and points of connection! That's what we're aiming for.
Tip #4: Check (And Double Check) Your Grammar
Last but not least, we have an obvious tip. As obvious as it may be, I'm always blown away by how many people have typos and grammatical errors in their LinkedIn profiles.
Here's a trick I used to get rid of typos and improve my writing in less than 5 minutes.
First, go through everything else in this article. Choose your favorite Summary template, leverage one of the examples to help you get started, then add in your keywords and your formatting.
When you're done, head over to Hemingway App and paste in your entire LinkedIn Summary.
Hemingway will not only show you where you've misspelled some words, it'll also show you which sentences you could improve and how to improve them. It'll even give you a readability score!
Here's my current LinkedIn Summary in the app:
Improving it is easy. Just rework your sentences to follow Hemingway App's guidelines and you'll be in great shape.
Tip #5: Still Suffering From Writer's Block? AI To The Rescue!
You've made it this far, so you probably feel better about the core principles of writing a better LinkedIn Summary.
But you're still missing one important step: actually writing your LinkedIn Summary!
If you still feel like you have no idea what to say or how to implement these strategies, let AI help. Here's how:
- Open up a text-based generative AI tool like ChatGPT
- Open up a digital copy of your resume
- Copy one of the templates I shared earlier in this article
- Ask ChatGPT, “write me a LinkedIn Summary in the style of this template: [Paste Template From This Post] . Personalize the LinkedIn Summary using content from my resume: [Paste Resume Content] .”
How's that for a starting point?!
This summary fits the template I shared to a tee, and it does an amazing job of personalizing the template to the sample resume. It even included a ton of measurable metrics and value, which is one of our top recommendations!
Now all you have to do is jump in to proofread, edit, and add your magic touch.
A Note About Artificial Intelligence AI is an amazing tool to help supplement your work, but it's not a replacement. We never recommend simply copying the LinkedIn Summary that the AI generated and publishing it on your profile. Instead, you should view it as a tool that will help get you from 0% to 80%. From there, it's your job to come in and personalize the output before you share it with the world.
Next Step: Update The Rest Of Your LinkedIn Profile
Now that your new LinkedIn Summary is ready for it's big debut, make sure the rest of your LinkedIn profile is optimized!
- Comprehensive Guide On How To Build An Amazing LinkedIn Profile
- What's Your LinkedIn Headline Score? Click Here To Get It For Free
- How To Write A Crazy Effective LinkedIn Headline
- How To Create A LinkedIn Profile Picture
- How To Craft an Amazing LinkedIn Cover Photo
- How To Ask For A LinkedIn Recommendation
- Connect on LinkedIn
- Follow me on Medium
- Follow me on Instagram
Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.
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How to write a LinkedIn summary that impresses recruiters
Understand Yourself Better:
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What should be in a LinkedIn bio?
How to write a good summary on linkedin, linkedin profile examples, be confident in your professional value.
Searching for a job today looks very different than it did 20 years ago. Before, applicants either mailed or took a resume or job application into a workplace and handed it to an owner or manager.
Now, professional platforms like LinkedIn allow employers to scout out prospective employees in advance of actually meeting them. Because of this shift, it’s essential to know how to write a LinkedIn summary that impresses hiring teams and recruiters.
LinkedIn is a social media platform for businesses and professionals. Its vast network of employment opportunities is an excellent place for job seekers to pursue new contacts, research a field, and find open positions. It also has a “Jobs” section that lets people apply for jobs right from the platform.
Eight people are hired on LinkedIn every minute — and you could be next.
The LinkedIn summary is the introduction to your profile, like a biography section on other social media. This is where you present your abilities, attitudes, and availabilities in a clear, concise manner.
Think of the summary as a cover letter for any recruiter or hiring manager that finds your page. The blurb should encourage employers to scroll through your profile and look at your skills and experience.
LinkedIn summaries have a 2,600 characters maximum, so don’t include every detail about your professional history and education — those are detailed in later sections. Instead, use the space to present a bite-sized and unique introduction to you as a professional.
Your LinkedIn summary should include:
Your name. This may seem redundant, but your summary should feel personalized and unique to you — not copy-pasted and generic. Including your name also helps you stand out in the minds of prospective employers rather than becoming just another profile.
Expertise. Remember, you’re trying to sell yourself and your skills in this brief bio. Make sure that anyone reading your profile gets an immediate and clear idea of the skills you bring to a prospective job. Don’t dive into all the details, but include a concise list of 3–5 key traits that represent who you are as a professional.
Prior experience. Like expertise, your full experience is listed elsewhere in your profile. But if you can squeeze in a few words about your proven track record in a particular field or notable companies you worked at, it may entice an employer to keep reading.
Contact information. Provide a safe and professional means of contacting you, like a business email address, so prospective employers can get in touch. You may check every box that an employer is hoping to fill, but if they can’t contact you outside of LinkedIn, they may move on.
Why is a LinkedIn summary important?
A good summary stops a potential employer in its tracks. They don’t click on to the next profile — they stick around to learn about the person who wrote the engaging bio.
A complete LinkedIn profile includes all the information you would have on a resume, outlining previous employers, education, and marketable skill sets. But skills and experience are only a part of what employers consider while recruiting.
The short bio that prefaces all this information is where you can use your own words and ideas to describe yourself. How you present your unique professional flair and personality matters for finding good cultural fits and detail-oriented employees.
Your bio should communicate to recruiters that you’re an interesting, capable, and reliable professional who would be a great addition to their team. Here are some tips for your summary to keep potential employers on your profile:
Hook them with your introduction. Don’t waste the first sentence. Starting off the summary with “My name is…” makes your profile blend in with the rest. Begin with an attention-grabbing statement about yourself, your experience, or your professional values.
Talk yourself up. You’re on LinkedIn to impress business contacts. Your summary should reflect the pride you have in your achievements and highlight your best work and skills . Define what success means to you and how you’ve wowed past employers.
Use keywords . Include relevant keywords in the bio that align with what employers in your field are searching for. Pepper in industry- and role-specific words and phrases, such as “editing” or “copywriter,” so your profile appears in LinkedIn search results more than competitors.
Show some personality. A bland summary is forgettable. Make sure your uniqueness shines through in your summary while remaining professional. Include a unique fact about your life or career and allow your voice to be heard through the writing.
How to make your LinkedIn summary stand out
Once you’ve drafted a summary that describes your skills, personality, and experience, it’s time to make it shine. Follow these suggestions to grab readers’ attention:
Be conversational. Professional doesn’t mean rigid or stilted. Write in the first person and keep your summary conversational, as if you’re introducing yourself at the beginning of an interview rather than lecturing them about your qualifications. Making a personal connection is often the beginning of creating a professional one.
Focus on clarity. Employers are interested in people who are clear and concise communicators . If a reader gets to the end of your bio and is confused about to what you offer, it’s not doing its job. Have a friend or colleague read over your summary to make sure it’s straightforward but detailed.
Be organized. Match the flow of your bio to the overall structure of your profile. Begin with experience, lead into skills, and finish with contact information. This will make the summary appear intentional and polished.
Touch on motivations and expectations. Offer recruiters a brief window into why you’re following this career path and what you expect to gain from it. If your reasons and expectations synchronize with an employer’s, you’re one step closer to securing a position.
Understanding what it takes to create a stellar bio is easier with examples. Bear in mind that these examples are drawn from real LinkedIn profiles — you shouldn’t copy-paste them. Instead, use these LinkedIn summaries examples to guide you as you create your own unique and eye-catching blurb.
The summary below makes good use of the 2,600 characters, packing a lot of information into a short space. Not all LinkedIn bios need to be this long, but if you have a lot to say about yourself and your experience, use all the characters you need.
Pay attention to how the information is presented. The coach introduces themself and jumps straight into a list of unique attributes. Recruiters know right away what sets them apart from other STEM coaches and how to get in touch.
"With almost 20 years of experience in STEM-related fields, I bring a wealth of knowledge and expertise to my coaching clients. Those I’ve coached, and those who know me, would tell you that I’m:
- Compassionate: I care about the people with whom I work. We all need a helping hand every now and again, and I strive to provide that to all who seek my assistance.
- Empowering: I want my clients to come out of our sessions feeling like they can take on the world. An important part of my practice is to make sure clients recognize the progress they’re making and take the time to celebrate it.
Over the course of my professional life, I have partnered with experts in a variety of STEM industries to help them through difficult times in their private and work lives. I have coached over 100 individuals, many of whom have gone on to be significant leaders in and contributors to their fields.
Some areas that I specialize in are:
- Escaping toxic work environments. I can help you figure out how to exit a current role or workplace that is damaging to your well-being, as well as help you get back some of the confidence and excitement that a toxic environment tends to smother.
Getting back to work. Perhaps you’ve taken time off to start a family or take care of an ailing relative, but now you’re ready to get back into the workplace. I’ll help you to understand the nuances of finding employment in the 21st Century and make sure your specialties are recognized by potential employers.
I provide leadership training for those in science and technology fields who may be uncomfortable with their position of authority.
For further information and client testimonials, please see my website: [website URL]."
Human resources manager
This is a strong example of a quick and concise summary. It acts as a rundown of this person’s experience and values without a bullet-point list of expertise. Some positions don’t require you to explain everything you can do — the employer likely has a good grasp of the basic qualifications for your job title.
This summary dedicates the character count to convincing potential employers this person can exceed expectations and take the role to the next level.
“Running a Human Resources department has led me to focus on the first part of that term: humans. I never make the mistake of thinking of employees as cogs in a machine.
I’m engaged in connecting with each of the employees or managers who come through my door and seek to treat each of their questions and concerns with respect and politeness.
I firmly believe that the best way to produce long-lasting business relationships, be they with clients, employees, or bosses, is to make genuine connections with people.
I have over 15 years of experience in HR and have worked in all aspects of the field. I have professional qualifications in Management Studies and am a member of the Society for Human Resources Management (SHRM). The SHRM considers itself the “voice for all things work,” and I represent that in my workplace.
If you’re looking for a kind, conscientious, professional Human Resources manager, please feel free to get in touch at [email address].”
A LinkedIn bio is one of the few opportunities you have to talk yourself up to employers before you’re sitting in an interview . You can use that space to take your time to describe your skills, personality, and ambitions without the stress of on-the-spot answers.
Knowing how to write a LinkedIn summary that stands out from the rest will give you the leg up you need to land your next job. Be confident in your experience and skillset — the next amazing stage in your career is right around the corner.
BetterUp Associate Learning Experience Designer
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20+ LinkedIn Summary Examples to Boost Your Professional Networking Profile
LinkedIn is the place to be seen if you want to catch the eye of recruiters, hiring managers, clients, or potential employers.
While some parts of your profile are essentially your digital resume, there is one area that requires some more effort—your summary.
This is also called the “About” section and is where people can get to know you.
The issue? You have to write about yourself. Cue feelings of dread. While you may want to put it off, this section captures the attention of others and can make or break your career growth. Read on to learn how to craft your own and see various LinkedIn summary examples.
3 key takeaways
- What a LinkedIn summary is
- Examples of LinkedIn summaries
- Using the free Teal LinkedIn Profile Review tool to optimize your LinkedIn profile
What is a LinkedIn summary, exactly?
A LinkedIn summary refers to the “About” section of your LinkedIn profile, where you can expand on your experience, achievements, and goals. You get 2,600 characters to share your highlight reel and show a little personality.
Have you ever watched a trailer of a movie and thought, “I need to see that movie!”? That’s what you want your summary to do. You want to provide just enough experience, action, and personality to get to the next step—connection requests, introductory calls, meetings, or job interviews.
In this space, avoid repeating what’s in your resume or headline. Instead, imagine you’re the main character of your career. Tell your story and share how you got where you are, what you’ve achieved, and what you’re looking for.
Crafting an epic LinkedIn summary can help your job search and career growth. What you include and how you present yourself gives off vibes (of the professional sort, of course). It can make someone feel instantly connected to you or eager to learn more about you and your job history. And in this economy, where you want any chance you get to have a foot in the door, you can’t afford to skip this step.
Creating a memorable LinkedIn summary
If you’re not a writer or feel content creation is not one of your strengths, learning how to write a LinkedIn summary can seem daunting. But, below are the top ingredients to create one yourself. Think of it like following a recipe and adding your own spice.
Figure out your personal brand
Your personal brand is how you want others to think of you. You might think this is more marketing, but remember—people will have perceptions or assumptions about you regardless. And just like your resume, your LinkedIn profile is a personal marketing tool.
Imagine someone else was talking about you and your career (a little separation may make this exercise a bit easier). What three words would you want them to use to describe you?
That can be part of your personal brand and can influence your tone.
- Trustworthy. Compassionate. Tenacious.
- Resourceful. Meticulous. Intelligent.
- Funny. Creative. Hard-working.
These words can inform your tone and how you write a good LinkedIn summary.
Craft a story
Remember how your “About” section should be like a movie trailer? Movie trailers clearly tell a story in a short period of time, and you’re doing the same thing here.
- What is the movie of your career?
- What are the highlights, the must-knows?
- How do your experience, interests, passions, and goals fit in your current job or future goals?
- Who are you, and what do you value?
If you feel like your resume is the 2D version of you, your LinkedIn summary section is the 3D version. Let your personality shine and open up in other ways you can’t elsewhere in your LinkedIn profile.
Set the stage
Present challenges you’ve overcome and how you’ve succeeded and moved past them. Share the character traits that helped you in your career, and include language that reflects your personal brand.
As part of your LinkedIn summary, you want to showcase major professional accomplishments. Even though it says “About,” this isn’t exactly a biography or memoir.
LinkedIn is for professional networking , so make sure to include the top things people should know about your career.
- Your years of experience
- Tangible metrics that illustrate your success
- Share any roles you’ve had as a mentor or leader in your company
LinkedIn "About Me" example:
“I’m a multi-faceted graphic designer obsessed with color and making your brand pop. In my 10 years of experience, I’ve helped top entrepreneurs with visuals that connect to heart and soul, increasing engagement by 200%. I’ve won numerous awards, including 1, 2, and 3, and in my free time, share my skills at the Boys & Girls Club.”
Your “About” section isn’t just about answering “Who are you?” (and why it matters), but it’s also about answering “Where do you want to go?”
You want to share your career aspirations and what you want out of your professional life. Just like you might share what you’re looking for on a dating app, on LinkedIn, you want to share what you’re looking for. Are you looking for a permanent full-time role, or do you want to work as a consultant?
What type of organizations or companies do you want to work with? What roles are you seeking? Including these things can provide clarity for both parties.
Expertise and skills
When you write a LinkedIn summary, you want to organically touch on your skills and abilities. What are the things you know more about than most people? What can you do with your eyes closed?
Your expertise and skills can include:
- Hands-on experience
- Foreign languages
If you’re looking for a particular role, make sure you highlight the skills that could be listed in the job description and would be a good fit for the job.
Call to action
People are on LinkedIn for a variety of reasons. Some people want a new job. Some people only want to network. Others are looking for a job. Some are establishing thought leadership and making connections for their next move, which may be unknown, even to them.
In your own summary, you can include a call to action. Include the target audience and what you want them to do:
- I’d love to connect with other women engineers; feel free to send me a request.
- Looking to hear from recruiters about new opportunities in tech. You can reach out to me at [email].
- Interested in my services? Check out my website for rates.
Being clear about what you want people to do and how to connect with you can improve communication and increase opportunities.
Key summary mistakes to avoid
While there's no specific LinkedIn summary template, now you know the recipe for a great LinkedIn summary. But there are some mistakes you should be aware of as well.
Repeating your resume
LinkedIn has your basic resume already; you shouldn’t just turn your resume into a block of text.
Incorrect spelling and grammar
Things happen, but proofread your spelling and grammar and get a second or third pair of eyes on your text before hitting publish.
Language that could be offensive
You want to open doors and not close them. Avoid using potentially contentious language. Instead, use industry-specific language and keywords from job descriptions in your field.
This one should be obvious, but you definitely don’t want to complain about your current or past jobs. Keep that for the group chat.
Too many personal details
Your authenticity and vulnerability can help boost your connection with others. But there can be a fine line, and you want to avoid oversharing. Keep it focused and share only the relevant details.
LinkedIn profile summary examples
If you’re looking for good LinkedIn summaries, start checking out other people on the site and see what piques your interest.
While you don’t want to copy others, you can use it for inspiration and see what’s working or not. Below we share some LinkedIn About section examples in various industries and different professions.
LinkedIn summary examples for students
Students may not have the same level of experience in the workforce as others. But having a strong “About” section can help students land internships, jobs, and network with the right people before graduation. Below are some LinkedIn summary examples for students.
LinkedIn summary example college student in film
“As a passionate storyteller studying film at New York University, I aim to share new ideas through a visual medium. In my studies, I’ve tackled all sides of the filmmaking process, including production, casting, editing, writing, and directing. My background is in Theater, as an actor for 5+ years. Making the transition to film, I’ve learned that I love directing and collaborating with others. Currently, I teach workshops to elementary school students and am the president of the Director’s Club. I’ve learned how to work under pressure, tight deadlines, and even tighter budgets. In film, things are always changing, so I’m quick on my feet and can manage a constantly changing environment. I’d love to continue my education and obtain an internship at a film studio.”
LinkedIn summary example college student in communications
“Third-year communications major and marketing minor, with a love of words. Fluent in Spanish and social media. I was born in Lima and raised in LA and am currently an Honor student at USC. My goal is to break into public relations and help underserved founders share their message on a wider scale. I’m detail-oriented, tenacious, and can manage a variety of different projects with a lot of moving parts. I’d love to share my skills and abilities with nonprofits and startups on a part-time basis while in school. I can translate content, create campaigns, and gather media lists to help secure coverage.”
LinkedIn summary example college student in education
“Dedicated education student in my senior year at Florida State University looking for hands-on experience working with kids. I’m passionate about the power of education and transforming young minds. I’m well-versed in various pedagogical methods, classroom management, and inspiring new ways of thinking about science. When I was younger, I became interested in STEM and knew that I wanted to support the next generation. In particular, my aim is to attract and encourage girls to study STEM and change the landscape of the field, to be more inclusive and diverse. Currently, I’m looking for an internship or part-time job at an afterschool program to put my skills into practice. Let’s connect!”
LinkedIn summary examples for recent graduates
Graduating college is a big deal, but can be nerve-wracking if you don’t have a job lined up. It’s like getting thrown in the deep end and figuring out how to swim. You may have some experience under your belt, but you’re still looking for your very first full-time job. For some inspiration, here are some LinkedIn summary examples for recent graduates.
LinkedIn summary example for recent college graduate
“ Environmental science graduate committed to fighting climate change. I graduated with a 4.0 GPA and interned at Greenpeace, using my research skills for various projects. During my studies, I founded Cyclists Against Climate Change and implemented sustainable practices in partnership with the school. I’m looking for a full-time role at an organization where I can share my passion, leadership, and expertise. Reach out if you’re interested in learning more.”
LinkedIn summary example for mid-life graduate
“A decade ago, I founded my own company. I launched a product and was “successful.” I had money in the bank, and I did everything from answering emails to bookkeeping to marketing and sales. You name it, I did it. Then, my mother died. After that experience, I realized I was living someone else’s dream and wanted to make a difference in other people’s lives in a tangible way. So I went back to school to become a therapist. I closed up shop, sold the business, and started over at the age of 38. I recently graduated with my Master of Science in Mental Health Counseling. I’m ready to write this next chapter of my life and serve others with the skills and abilities I’ve learned not only in school but in business.”
LinkedIn summary example for master's degree graduate
“Growing up, I was in and out of hospitals, navigating healthcare with a disability. I saw up close the challenges of being a patient dealing with a convoluted healthcare system. Through this experience, I was inspired to obtain a master’s in public health from John Hopkins. As a patient and disability advocate, I bring a unique set of experiences to healthcare. I’m looking for full-time work at a healthcare organization that provides exceptional care to patients. I bring expertise and experience and a fresh set of perspectives to help transform healthcare. My life’s work is to change the way we care for patients and to make healthcare organizations more accessible and equitable.”
LinkedIn summary examples for job seekers
When you find the right job to apply to, you may have all your materials ready. You have a killer resume and customized cover letter. But is your LinkedIn up-to-date? Potential employers and recruiters may be looking at your profile. Aside from using the " #OpentoWork" feature on your profile, you want to clearly communicate that you’re looking for your next opportunity. Here are some LinkedIn summary examples for job seekers.
LinkedIn summary example for software engineer
“Innovative software engineer with over a decade of experience looking for the next adventure. I’m well-versed in a range of programming languages and have expertise in full-stack development. In my previous role, I worked alongside a small but mighty team and used my problem-solving skills to move projects forward. I have a Bachelor’s degree in computer science and am an avid learner. While I love working in software, when not at work, you can find me in the great outdoors. Looking for a role at a mission-driven company where I can share my expertise. Connect with me at [email].”
“Compassionate certified financial planner who meets clients where they’re at with their money. Money is stressful, and I help bring clarity, confidence, and creativity to my client’s financial life. I’ve worked with over 100 clients one-on-one to help create a money plan that matches their dreams and goals for their one precious life. With a degree in finance and over 5 years of experience as a CFP, I’m eager to work for a firm that is committed to diversity and closing the wealth gap. I’ve worked as a mentor to other women in the field and served as a chair at various investing conferences. If you’re a woman in finance or a firm interested in working together, reach out to connect.”
LinkedIn summary example for human resources
“Dynamic Human Resources professional with 5+ years of experience working at startups. In the startup environment, I’ve learned how to be quick on my feet, cultivate employee engagement, and assist with onboarding new staff members. I love the energy of working with founders and helping streamline processes. I know that a company’s success is all about the talent—and through my job, I work to keep employees happy, engaged, and aware of their benefits and getting the most out of their compensation. If you’re looking for an HR specialist who can help ensure your company is doing things the right way, get in touch.”
LinkedIn summary examples for a career change
Changing careers and pivoting come with a major learning curve and a dash of hope that someone will give you a chance. You may not have the exact experience in the career you want, but you know you have the transferrable skills and some training under your belt. For your About section, it’s crucial to highlight how your experience can work to your advantage in the new field. Here are some LinkedIn summary examples for a career change.
Journalism to PR LinkedIn summary example
“Committed storyteller looking for a new path in public relations. As a former journalist, I’m well-versed in the media landscape and how to craft a solid story. Using the same strategies I learned as a journalist, I want to create compelling narratives and help clients get the attention they deserve. I have a built-in media network from my 8 years as a writer and know how to meet a deadline. I’m an ENFJ and excel at managing relationships, expectations and delivering results. In my former role, I had a viral story and increased traffic to the site by 42%. When I’m not telling stories, I’m either reading or watching stories at home with my pup.”
Customer service to project management LinkedIn summary example
“Customer service professional looking for a project management role with a values-based company. In my three years working in customer service, I’ve perfected the art of communication and problem-solving. In this support role, I managed phone calls, emails, and chats with customers, ensuring the resolution of any issues and escalating issues as needed. I’ve worked with a team of 10 and can work well independently or in groups. Managing the various parts of customer service is aligned with project management. I’m eager to gain more experience with an organization that can use my skills.”
Law to finance LinkedIn summary example
“Former lawyer and numbers geek looking for a role as a financial analyst. After working for 7 years as a corporate lawyer in New York City, I’m interested in transitioning to a role in finance. I’m meticulous, thorough, and personable and I’d love to use my experience in a different way working with businesses. Given my experience working with business deals and contracts, I have a unique perspective and insight to offer. Currently based in North Carolina, I’m willing to travel and will consider remote or hybrid roles. When not diving into spreadsheets, I enjoy hiking, mountain biking, and kayaking. If you’re interested in connecting, send me a request.”
LinkedIn summary examples for sales
If you’re in sales, you know your career is based on results. When looking for your next sales role, in your About section, use metrics that capture people’s attention and that clearly illustrate your skills and abilities. Here are some LinkedIn summary examples for your sales career.
General sales professional LinkedIn summary example
“Dynamic sales professional who loves building relationships as much as landing a sale. I have four years of experience and am always honing my skills. My degree in Business and experience as an entrepreneur give me a diverse range of experiences in sales. In my previous company, I increased sales by 33% and doubled our leads. I’m looking for a sales role with a fun and engaging company that can utilize my skills.”
Global sales consultant LinkedIn summary example
“Bilingual global sales consultant with 15 years of experience working in international business development. I’ve secured major deals and launched new global initiatives, increasing profits by 53%. I’m culturally competent and understand the complexities of cross-cultural negotiations. I studied abroad in Madrid while getting my degree in Business. I ended up staying there after graduation, working with global companies. Fluent in English and Spanish, I have a deep understanding of different markets, sales strategies, and driving revenue growth in new markets. Open to new opportunities.”
Retail sales consultant LinkedIn summary example
“Everyone thinks retail is dead and everything has moved online. But that’s not the full story. As a retail sales consultant with a decade of experience, I work with luxury brands on optimizing in-store experiences and sales leading to results. Training staff and launching in-store experiences, I was able to increase sales by 27% and more than double email sign-ups. I’m obsessed with brainstorming ways to foster brand loyalty and make retail experiences memorable and enjoyable for customers and businesses alike.”
LinkedIn summary examples for marketing
As a marketer, you still have to market yourself to land a job. That means keeping your “About” section fresh and current, and uniquely you. Here are some LinkedIn summary examples for marketing.
Digital marketing example
“Savvy digital marketer that runs on coffee and new ideas. I have a degree in marketing and have worked with some of the top brands in retail over the past five years. Whether it’s social campaigns or Google Ads, brand awareness, to engagement, I’ve got you covered. My expertise is translating content across generations, for both Millenials and Gen Z. I’m proficient in all social platforms and love creating content with a team. Currently, I’m freelance and looking for a role at a company. Open to relocating.”
Content marketing example
“Content marketing maven who lives and breathes stories and native advertising. I work with new businesses looking to level up their marketing in an impactful, organic way. My last campaign saw 300% more engagement, leading to more conversions and brand awareness. I have a degree in Theater but realized my love of storytelling was best used behind the scenes. I’m fluent in SEO, can build teams, and strategize campaigns that make sense for your needs. Let’s talk.”
SEO marketing manager example
“SEO marketing manager who loves data and collaborating with marketing teams to drive traffic. In the past, I’ve managed teams of writers and collaborated with the marketing team to come up with a content strategy. I’m an expert at Google Ads, Keyword Planner, and analyzing keyword research. Through my work with the content team, we increased organic traffic by 76%. I take my work seriously and enjoy working in non-serious environments and like to bring fun to the job. Reach out if you’re looking for help with content that converts.”
LinkedIn summary examples for HR
You’re great at working with people and managing a variety of issues that come up within a company. You’re the go-to person for all things benefits, compensation, conflict, and workplace environment. If you’re an HR pro, here are some LinkedIn summary examples for HR.
LinkedIn summary example benefits specialist
“ Experienced Benefits Specialist with 20 years of experience working with major corporations. I’ve helped manage medical and dental benefit plans as well as life insurance policies for employees. As a liaison between providers and employees, I facilitate vendor relationships and ensure staff gets fair compensation. My career started out in administration and over the years I’ve moved into Human Resources. I bring the human back to human resources and create a friendly work environment built on trust and wellness.
LinkedIn summary example HR generalist
“HR Pro who loves policies, procedures, and people. My work keeps me on my toes and I enjoy creating healthy workplace environments and implementing new initiatives to maximize productivity and boost employee wellness. Skilled at conflict resolution, with a specialty in diversity and inclusion. I’m culturally competent and looking for a company where equity is valued. As a leader, I build trust and foster communication, and ensure everything is running smoothly.”
LinkedIn summary example HR executive
“Human Resources executive with a passion for technology and streamlining processes. I work with companies from the ground up to get set up with tech that makes things easier to manage. I’m proficient in data analysis and reporting and enjoy optimizing operations. One of the most important things for any business is speed. Through setting up the right automation and tools, I work with companies to free up time and make data accessible.”
LinkedIn Summary examples for project managers
As a project manager, you know how to stay on task, manage a lot of moving parts, and get things done. If you’re looking for your next role, here are LinkedIn summary examples for project managers.
LinkedIn summary example healthcare project management
“ I’m a healthcare project manager, working in this role for the past 2 years, but in healthcare for a decade. I’ve worked on all sides of healthcare and manage new programs that meet the needs of staff, patients, and stakeholders. In my role, I manage a $100 million budget and ensure projects are compliant, within budget, and delivering on the mission. In my free time, I volunteer at a kitten rescue and take care of my own health and wellness through exercise and meditation.”
LinkedIn summary example construction project management
“From start to finish, construction has a lot of moving parts. That’s where I come in to help as a construction project manager. As an experienced professional with 6 years of experience, I seamlessly execute building projects and manage budgets, resources, and timelines. I work as the liaison among vendors and make sure we’re staying on target and meeting the needs of the company.”
LinkedIn summary example general project management
“Seasoned project manager with 12 years of experience who thrives in high-intensity environments. I’m tenacious and driven and enjoy seeing projects to completion. Working in cross-functional teams, I coordinate project planning, implement risk management procedures, and foster communication and collaboration among all parties involved. I’ve worked at nonprofits and startups and am passionate about working with companies driving change.”
How to craft your unique LinkedIn summary
Writing a compelling LinkedIn summary is an art and can take some practice. Here are the steps to get started.
Step 1: Write down the details
Include the details you want to cover. Consider the Who and the Why and your personal brand. Jot those thoughts down and let it be messy. Include your years of experience, skills, and what you’re looking for.
Step 2: Bring it together
Next, give yourself the freedom to practice writing and bringing all the details together. You can try different openers and hooks to capture the reader’s attention. Keep it tight and cohesive. Try out at least three different versions. Revise and edit.
Pro tip: If you want some extra assistance, try using ChatGPT prompts for LinkedIn to help you find a starting point.
Step 3: Publish
Once you’ve created a good summary, it’s time to publish. Go to your profile, then the “About” section. In the upper right corner, click on the pencil to edit this section. Copy and paste the text, then hit “Save.”
Step 4: Optimize
Once you've published, make sure you have an optimized LinkedIn summary using the free Teal LinkedIn Profile Reviewer .
All you have to do is download the Teal Chrome Extension which includes an automated LinkedIn Review. Once you install the extension, just go to your LinkedIn profile page and click on the Teal logo. Here, you’ll see a list of recommendations on how best to optimize your profile and can make updates as needed.
Find support with Teal
No matter where you’re at in your career, navigating the next steps is never easy. The good news is there are so many tools and resources available to help you get the best materials to score a job.
Use Teal to optimize your own LinkedIn Summary—ensuring you stand out. The AI Resume Builder can also help save time by importing your optimized LinkedIn profile seamlessly into the Resume Builder. (Plus, you can use the tool to customize your content and make it unique for each job you apply to.) It’s free and the best sidekick in your job search.
Sign up for Teal today to get started.
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