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Weird Al Takes on Crosby, Stills & Nash for ‘Mission Statement’ Video

By Ryan Reed

Monday, July 21st marks the end of a hilarious viral era: With his new clip for “Mission Statement,” premiered on Wall Street Journal ‘s Speakeasy Blog , “Weird Al” Yankovic ends his week-long run of video premieres in low-key fashion, singing about mumbo-jumbo corporate jargon in a harmonic style reminiscent of Crosby, Stills & Nash’s folk anthems “Carry On” and “Suite: Judy Blue Eyes.”

25 Things You Don’t Know About “Weird Al” Yankovic

“We must all efficiently operationalize our stratgies,” sings Yankovic in wide, stereo-spanning vocal harmonies over peaceful acoustic guitar strums. Elsewhere in the Mandatory Fun cut, he delivers mouthfuls about how to “leverage our core competencies” and “holistically administrate exceptional synergy,” as an animated whiteboard supports the lyrics with illustrations.

I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic said. “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”

As Speakeasy notes, Yankovic discussed the track in his recent Reddit AMA chat, noting that he bumped into Graham Nash while in New York. After Nash asked Yankovic when he planned to record a “Suite: Judy Blue Eyes” parody, he responded by playing “Mission Statement” for him on his iPhone. 

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On Sunday, Yankovic unveiled the video for “Lame Claim to Fame,” which took aim at humble-braggers, name-droppers and self-congratulatory losers of modern web culture; the parody master  has also shared the Lorde-parodying “Foil,” the Pixies-inspired  “First World Problems,” the Iggy Azalea-spoofing “Handy,” the Pharrell-lampooning “Tacky,” the marching band fight song “Sports Song,” and “Word Crimes”  which riffs on Robin Thicke’s “Blurred Lines.” 

Yankovic’s viral rampage was designed to capitalize on the fleeting nature of viral videos. That strategy appears to be paying off, as  Mandatory Fun is on pace to top the Billboard 200. As Billboard reports, the album will mark Yankovic’s best first week of LP sales since Neilsen SoundScan began keeping track in 1991.

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http://blogs.wsj.com/speakeasy/2014/07/21/weird-al-yankovic-wraps-8-days-of-videos-with-mission-statement-exclusive/

'Weird Al' Yankovic Wraps 8 Days of Videos With 'Mission Statement' (Exclusive)

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Article Lead Image

Weird Al’s ‘Mission Statement’ is a giant lesson on business jargon

“a strong commitment to equality effectively enhancing corporate synergy.”.

Michelle Jaworski

Michelle Jaworski

Posted on Jul 21, 2014   Updated on May 30, 2021, 10:23 pm CDT

If “ Word Crimes ” was a lesson in grammar, then “Mission Statement” is tutorial for corporate business jargon .

“Weird Al” Yankovic has charmed the pants off of us for the past seven days, and his final video for his #8videos8days campaign to promote the hell out of Mandatory Fun ends with an oldie but goodie. While his earlier videos—as well as the album’s “Inactive,” a parody of “Radioactive”—are more focused on today’s Top 40 charts, “Mission Statement” is a call back to the very best of Crosby, Stills & Nash : “Suite: Judy Blue Eyes.”

The video is very much in the style of illustrated educational tutorials like AsapSCIENCE , and it took 10 months to bring the song to life.

“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic told Speakeasy. “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”

While many artists may might have requested a parody of their songs at some point, Yankovic had what he called “instant feedback” on “Mission Statement.” In a recent Reddit AMA , Yankovic explained that he recently run into Graham Nash shortly after recording the song .

“So I walked over to say hi… he sees me, and the first words out of his mouth are, ‘So, when are you gonna do a parody of “Suite: Judy Blue Eyes”??’” he wrote . “I whipped out my iPhone and played ‘Mission Statement’ for him. Instant request! (He loved it, BTW.)”

H/T Speakeasy | Photo via D igital Glover/ Flickr

Michelle Jaworski is a staff writer and TV/film critic at the Daily Dot. She covers entertainment, geek culture, and pop culture and has covered everything from the Sundance Film Festival, NYFF, and Tribeca to New York Comic Con and Con of Thrones. She is based in Brooklyn.

mission statement yankovic

‘Weird Al’ Yankovic Announces His ‘Mission Statement’ in Final Video

After "Tacky," "Foil," "Word Crimes," and more, it's about time "Weird Al" Yankovic released a "Mission Statement."

By Erin Strecker

Erin Strecker

Weird Al Yankovic, Mandatory Fun

After “Tacky,” “Foil,” “Word Crimes” and more, it’s about time “ Weird Al ” Yankovic released a “Mission Statement.”

For his last video release off new album “Mandatory Fun,” Yankovic harmonizes with himself over music in the style of “Suite: Judy Blue Eyes”-era Crosby, Stills & Nash. The lyrics are full of the kind of day-to-day corporate mumbo-jumbo that will be familiar to anyone who works in an office — or has listened to the news recently.

‘Weird Al’ Name-Drops Celebs in ‘Lame Claim to Fame’ Video (Watch)

How 'Weird Al' Yankovic Made a Biopic Just Like His Songs

See latest videos, charts and news

“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic told the  Washington Post   via email. “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”

Check out the video — which features animation on what is supposed to resemable a conference room whiteboard — over on the  Wall Street Journal’s site . 

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Weird Al Takes on Corporate Buzzwords in Latest Parody Song ‘Mission Statement’

The eighth and final music video has been released to promote his ”Mandatory Fun“ album

' src=

Who better to croon about buzzwords and marketing than those corporate drones Crosby, Stills & Nash? Weird Al Yankovic rips off the folksy stylings of the trio for his eighth and final video-a-day release, “Mission Statement.”

The video, hand drawn and animated by TruScribe, debuted Monday on Wall Street Journal’s Speakeasy blog. Yankovic harmonizes with himself on such groovy, peace-loving lyrics as, “We’ll set a brand trajectory using management philosophy.”

Also read: Weird Al Yankovic Poised for First Ever No. 1 Album With ‘Mandatory Fun’

“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic told the WSJ. “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”

The video comes on the heels of eight straight days of Weird Al music videos, following the likes of “Tacky” (a parody of Pharrell’s “Happy”), “Word Crimes” ( Robin Thicke ‘s “Blurred Lines”), “Foil” (Lorde’s “Royals”) and “Handy” (Iggy Izalea’s “Fancy”). The album “Mandatory Fun” is available now.

See video: Weird Al Yankovic Bitches About ‘First World Problems’ in Newest ‘Mandatory Fun’ Song

See the video for “Mission Statement” at Speakeasy , or watch it below.

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Weird Al makes fun of your job with ‘Mission Statement’

Malarie Gokey

Talking to NPR , Yankovic revealed “Mandatory Fun” could be his last traditional album. “I think that digital distribution is more the way for me to go: putting out a single at a time, possibly two or three tracks or an EP. I don’t know that putting out 12 songs at once in this day and age is the best way for me to get my music out there, because if I’m waiting that long, chances are a lot of the material is going to be somewhat dated by the time it comes out.”

From what we’ve seen so far, Yankovic’s parodies are right on point.

We’ll continue updating this post as Yankovic adds more videos.

Video 8: ‘Mission Statement’ emulates ‘Suite: Judy Blue Eyes’

Weird Al concluded his eight video extravaganza with “Mission Statement,” a song done in the style of “Suite: Judy Blue Eyes” by Crosby, Stills & Nash, which mocks corporate America. The song is full of meaningless corporate buzzwords and phrases like “operationalize our strategies” and “leverage our core competencies.”

(Video isn’t yet viewable off of the WSJ site. Here’s the link to watch it there .)

Video 7: ‘Lame Claim to Fame’ mocks ‘Camel Walk’

Weird Al shamed name-droppers in his take on Southern Culture on the Skids’ song “Camel Walk,” which he calls “Lame Claim to Fame.” Here’s looking at you, YouTube commenters and celebrity stalkers!

Video 6: ‘First World Problems’ mimics The Pixies

In this video, Weird Al takes on the style of The Pixies as he discusses the exact kind of problem most of you reading DT probably have. It was directed by Liam Lynch and we think Al looks suitably douchey in that wig.

Video 5: ‘Sports Song’ original

Video 4: ‘handy’ parodies ‘fancy’, video 3: ‘foil’ parodies ‘royals’.

Weird Al’s third video targets one of the most prolific songs in recent memory, “Royals” by Lorde, with his parody called “Foil.” The video starts off innocently enough with Yankovic shooting what looks like an infomercial for aluminum foil, but then things get a little … well, weird. “Oh by the way I’ve cracked the code,” he sings before launching into a conspiracy nut’s rant about the Illuminati, mass surveillance, and aliens.

Video 2: ‘Word Crimes’ parodies ‘Blurred Lines’

Yankovic released his second video, a parody of Robin Thicke’s “Blurred Lines” called “Word Crimes,” on Tuesday. The song pokes fun at millennials’ terrible grammar and spelling on the Internet. Word nerds will surely be overjoyed. Just don’t show it to any offenders — it might bring back traumatic memories of grade school spelling tests.

Video 1: ‘Tacky’ parodies ‘Happy’

Yankovic’s song pokes fun at the, well, tackiest among us: name-droppers, over-Instagrammers, and many more. Lyrics include “I would live-tweet a funeral, take selfies with the deceased” and “Got my resume, it’s printed in Comic Sans!”

The music video, done in one take at the Palace Theatre in Los Angeles, showcases a star-studded lineup, which include the likes of Aisha Tyler, Margaret Cho, Eric Stonestreet, Jack Black, and Kristen Schaal.

Originally published 07-14-2014.

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‘Weird Al’ Yankovic Releases ‘Mission Statement’ Video

'Weird Al' Yankovic is concluding his eight days of eight new videos (which included his 'First World Problems' premiere with PopCrush ) with 'Mission Statement' -- a song in the style of Crosby, Stills & Nash .

While the folk group is known for its Americana sound and embracing of counter-culture, the lyrics of 'Mission Statement' are the exact opposite.

“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic told the Wall Street Journal . “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”

We'd say Weird Al hit his mark. The song is layered with folksy harmonies and peppered with phrases like "leverage core competencies," "holistically administrate exceptional synergy" and "monetize our assets."

Another noticeable aspect of the video is the hand-drawn illustrations highlighting the buzzwords in the lyrics. According to the Wall Street Journal, Weird Al collaborated with TruScribe for the video, a process that took about 10 months to complete.

Check out the finished product in 'Weird Al' Yankovic's 'Mission Statement' video above and be sure to pick up a copy of 'Mandatory Fun' on iTunes and Amazon .

Watch 'Weird Al' Talk 'First World Problems' With PopCrush

Watch 'Weird Al' Talk 'Mandatory Fun' + the Process of Writing Parodies

"Mission Statement" lyrics

Weird Al Yankovic - Mandatory Fun album cover

When Weird Al Yankovic sings about business jargon, he’s mocking these companies

So cliche, much jargon.

Weird Al Yankovic’s new album includes a song called “Mission Statement “ in which he rattles off a torrent of frequently used business jargon (in a parody of  Crosby, Stills, Nash, & Young ), highlighting the fact that none of it really means anything.

Here are the lyrics, with links to actual corporate statements that use the terms:

We must all   efficiently

Operationalize our strategies

Invest in world-class technology

And leverage our core competencies

In order to holistically   administrate

Exceptional synergy

We’ll set a brand trajectory

Using management’s philosophy

Advance our market share   vis-à-vis

Our proven methodology

With strong commitment to quality

Effectively enhancing   corporate synergy

Transitioning our company

By awareness of functionality

Promoting viability

Providing our supply chain with diversity

We will distill our identity

Through client-centric solutions

And synergy

At the end of the day

We must monetize our assets

The fundamentals of change

Can you visualize a value-added experience ?

That will grow the business infrastructure and

Monetize our assets

Bringing to the table

Our capitalized reputation

Proactively overseeing

Day-to-day operations

Services and deliverables

With cross-platform innovation

Networking, soon will bring, seamless integration

Robu st and scalable , bleeding-edge and next-generation

Best of breed

We’ll succeed

In achieving globalization

And gaining traction with our resources in the marketplace

It’s mission-critical to stay incentivized

________*  flexible solutions for our customer base

If you can’t think outside the box

You’ll be downsized

It’s a paradigm shift ! (Hey, Hey! Look out!)

Well, it’s a paradigm shift , now!

(Here we go! Here we go! Here we come! Here we come! Ha!)

 *Note: Weird Al is such a business wonk that in the last verse, he threw in jargon not even Quartz could decipher. If you can figure it out, please annotate this post .

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TruScribe

' src=

Weird Al Yankovic “Mission Statement” Whiteboard Video

For over thirty years, Weird Al Yankovic has been pointing a funhouse mirror at popular culture. His 2014 album, “Mandatory Fun” proves that out. When Al Yankovic asked TruScribe to point that goofy mirror at our own industry with a whiteboard video …well, you can see what was intended up above.  

Listen to “Mission Statement” and you can hear how it would be an easy fit at a corporate retreat meant to inspire and drive people to go forth and synergize. Harmonious drum circles and flowers distract you from plans for world domination.

Start of Collaboration

Working with Al was a lot of fun for our entire team . Our first meeting was just over a year ago, and so we had some time to let our creative juices flow. Each of our artists worked on the first 30 seconds of the lyrics and passed their drawings around to the rest of our team to evaluate. The group lifted up Brian Wisniewski to be the lead artist on the project, but when you watch the video, you can see that there was more than one hand involved.

A Few Whiteboard Tricks

When we sent over initial ideas on all the new tricks and experiments we had in mind for the project, Al urged us to keep it simple. One of the new tricks we did get to use was having multiple hands draw in front of the camera so we could draw images and lyrics at the same time.

Most of our videos use black and one other color as an accent color to simply signify an important part of the video. Early on, we knew we wanted a psychedelic section to make the corporate speak feel like a bit of a trip to match the style of the song. For that section we wanted to use lots of color. To achieve the right effect, we used a trick that we’ve not seen anyone else use.

This technique is something we developed for color matching to corporate brand guides. A bit of green marker, and the world is a rainbow.

TruScribe videos are 100% hand-drawn, but a few cheats aren’t bad.

Seeing the humor.

We’re certain that this parody is going to get some mixed reviews from our clients. This language appears in our videos all the time, and we know that the instructional designers, trainers, and marketers out there will have a laugh with us. As with most forms of humor, it speaks to a bit of truth that we can all learn from. You can use all the jargon and cultural speak you want, but if the message behind it and the actions you take to support it aren’t authentic, people won’t trust it.

Our Experience

The TruScribe team lastly wants to thank Weird Al Yankovic and everyone on his team for including us in this project. Our memories, and this video, will always be a part of our story. Al, we wish you all the best with “Mandatory Fun” and look forward to looking into the funhouse mirror again.

Creative Director: Eric Oakland

Producer: Bessie Cherry

Artist: Brian Wisniewski

Editor: Aaron Williams

Support: The Whole TruScribe Team

TruScribe visualizes words, ideas, and stories to change how people see, think, and act. If you have a project in mind or want to learn more,  get in touch.

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The Secret Genius of Weird Al’s “Mission Statement”

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NEWS | May 18, 2023

Nasa's perseverance rover captures view of mars' belva crater.

This view of the interior of Belva Crater was generated using data collected by the Mastcam-Z instrument aboard NASA’s Perseverance Mars rover on April 22, 2023, the 772nd Martian day, or sol, of the mission.

The six-wheeled scientist encountered the crater during its latest science campaign in search of rock samples that could be brought to Earth for deeper investigation.

The Mastcam-Z instrument aboard NASA’s Perseverance Mars rover recently collected 152 images while looking deep into Belva Crater, a large impact crater within the far larger Jezero Crater. Stitched into a dramatic mosaic, the results are not only eye-catching, but also provide the rover’s science team some deep insights into the interior of Jezero.

“Mars rover missions usually end up exploring bedrock in small, flat exposures in the immediate workspace of the rover,” said Katie Stack Morgan, deputy project scientist of Perseverance at NASA’s Jet Propulsion Laboratory in Southern California. “That’s why our science team was so keen to image and study Belva. Impact craters can offer grand views and vertical cuts that provide important clues to the origin of these rocks with a perspective and at a scale that we don’t usually experience.”

On Earth, geology professors often take their students to visit highway “roadcuts” –places where construction crews have sliced vertically into the rock to make way for roads – that allow them to view rock layers and other geological features not visible at the surface. On Mars, impact craters like Belva can provide a type of natural roadcut.

Signs of Past Water

Perseverance took the images of the basin on April 22 (the 772nd Martian day, or sol, of the mission) while parked just west of Belva Crater’s rim on a light-toned rocky outcrop the mission’s science team calls “Echo Creek.” Created by a meteorite impact eons ago, the approximately 0.6-mile-wide (0.9-kilometer-wide) crater reveals multiple locations of exposed bedrock as well as a region where sedimentary layers angle steeply downward.

These “dipping beds” could indicate the presence of a large Martian sandbar, made of sediment, that billions of years ago was deposited by a river channel flowing into the lake that Jezero Crater once held.

The science team suspects the large boulders in the foreground are either chunks of bedrock exposed by the meteorite impact or that they may have been transported into the crater by the river system. The scientists will search for answers by continuing to compare features found in bedrock near the rover to the larger-scale rock layers visible in the distant crater walls.

To help with those efforts, the mission also created an anaglyph, or 3D version, of the mosaic. “An anaglyph can help us visualize the geologic relationships between the crater wall outcrops,” said Stack. “But it also provides an opportunity to simply enjoy an awesome view. When I look at this mosaic through red-blue 3D glasses, I’m transported to the western rim of Belva, and I wonder what future astronauts would be thinking if they were to stand where Perseverance once stood when it took this shot.”

More About the Mission

A key objective for Perseverance’s mission on Mars is astrobiology , including caching samples that may contain signs of ancient microbial life. The rover will characterize the planet’s geology and past climate, pave the way for human exploration of the Red Planet, and be the first mission to collect and cache Martian rock and regolith.

Subsequent NASA missions, in cooperation with ESA, would send spacecraft to Mars to collect these sealed samples from the surface and return them to Earth for in-depth analysis.

The Mars 2020 Perseverance mission is part of NASA’s Moon to Mars exploration approach, which includes Artemis missions to the Moon that will help prepare for human exploration of the Red Planet.

JPL, which is managed for NASA by Caltech, built and manages operations of the Perseverance rover.

For more about Perseverance: https://mars.nasa.gov/mars2020/

News Media Contacts

DC Agle Jet Propulsion Laboratory, Pasadena, Calif. 818-393-9011 [email protected]

Karen Fox / Alana Johnson NASA Headquarters, Washington 301-286-6284 / 202-358-1501 [email protected] / [email protected]

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  • 24 April 2023

First up-close images of Mars’s little-known moon Deimos

  • Davide Castelvecchi

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The United Arab Emirates’ space probe Hope has taken the first high-resolution images of the farside of Mars’s moonlet Deimos. The observations add weight to the theory that Deimos formed together with Mars, rather than as an asteroid that was captured in the planet’s orbit, mission scientists say.

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Nature 617 , 19 (2023)

doi: https://doi.org/10.1038/d41586-023-01422-1

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IMAGES

  1. "Weird Al" Yankovic

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  2. Weird Al" Yankovic Mocks Corporate America in "Mission Statement" Music

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  19. NASA Selects Blue Origin as Second Artemis Lunar Lander Provider

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  22. NASA's Perseverance Rover Captures View of Mars' Belva Crater

    Perseverance took the images of the basin on April 22 (the 772nd Martian day, or sol, of the mission) while parked just west of Belva Crater's rim on a light-toned rocky outcrop the mission's science team calls "Echo Creek.". Created by a meteorite impact eons ago, the approximately .6-mile-wide (0.9-kilometer-wide) crater reveals ...

  23. First up-close images of Mars's little-known moon Deimos

    Credit: Emirates Mars Mission. The United Arab Emirates' space probe Hope has taken the first high-resolution images of the farside of Mars's moonlet Deimos. The observations add weight to the ...