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How to Draft an Expert Personal Statement for Sales Job

Table of Contents

Are you looking for ways to create a compelling personal statement for a sales job?

A powerful and well-crafted personal statement can be the deciding factor for employers in selecting potential candidates. It is important to stand out among other applicants by highlighting your accomplishments, skills, and experiences that make you perfect for the role.

This blog provides tips on crafting an impressive personal statement for sales job that will help you land your dream job in sales.

What Is a Personal Statement for a Sales Job?

A personal statement summarizes your career, qualifications, and skills you used to apply for a job . It should focus on why you are an ideal candidate for the role, relevant work experience, and key achievements.

By writing a concise and attention-grabbing descriptive piece about yourself, employers can quickly get an idea of your unique personality. It’ll help stand out from the other applicants.

What to Include in a Personal Statement for Sales Job?

When writing a personal statement for a sales job, it is important to include relevant details about your experience in the field. Demonstrate that you have the grits needed to succeed in the role by highlighting past accomplishments and successes.

Additionally, mention any awards or certifications you’ve earned and any special qualifications that make you an ideal candidate.

Tips for Drafting a Personal Statement for Sales Job

1. Start Introducing Yourself

Include your name, age, current job title or position, location, and years of experience in sales. This will help employers quickly identify who you are and make it easier for them to read further through your profile.

2. Highlight Your Achievements

A sales job is highly competitive, and employers are looking for candidates with the proper skill set and experience to succeed in the role. Make sure to include any awards, certifications, or other notable accomplishments that demonstrate your commitment and dedication to a career in sales.

3. Focus on Soft Skills

Personal traits like solid communication skills, problem-solving ability, and leadership qualities are extremely important in a sales job. Explain how these qualities have helped you succeed in past roles and why they will help you excel as a salesperson.

4. Show Enthusiasm for the Position

 Employers want to know that their potential hire is passionate about the job. Please explain why the role inspires you and how it fits your career objectives.

5. Conclude With a Call to Action

Make sure to end your personal statement positively by asking the employer to consider you for the position. Provide contact details so they can reach out.

Examples of Personal Statements for Sales Jobs

“I have been working as a sales representative for the past three years. It is a passion that help in expanding my skill set to succeed in this role. I have proven success in providing excellent customer service and building relationships with clients, which has resulted in increased sales and profit margins. My communication skills enable me to clearly explain products, services, and solutions to potential customers. I am confident that I can bring these qualities to your company and help you reach your goals.”

“My experience as a sales associate has offered me the opportunity to cultivate my expertise in understanding consumer needs. This is while simultaneously focusing on achieving targets. With three years of experience under my belt, I have developed strong interpersonal skills. This can allow me to provide an exceptional customer service that goes beyond the basic needs of my customers. I am confident that I can use my professional and personal experiences to help your company reach its goals.”

Template to Try

“My (number of years) of experience in sales have enabled me to excel in a range of roles. I have worked as a (specific job role), and my experiences have provided me with an invaluable insight into the business world. My success has been demonstrated through my ability to consistently exceed targets, build strong customer relationships, and provide outstanding customer service. With my knowledge, enthusiasm, and dedication to this industry, I am confident that I could be an asset to your team.”

Writing an effective personal statement is a great way to make you unique when applying for sales jobs . Ensure to include relevant work experience and critical achievements while also focusing on soft skills that will make you successful in this role.

By following these steps, you can create an impressive personal statement that will help you land your dream job in sales. Remember to be creative and showcase your enthusiasm for the role, so employers can quickly understand you. Best of luck!

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Expert advice: 17 resume tips for sales reps

Sales reps drive profits and overall success in nearly every industry, but truly talented salespeople are a rare commodity.

Still, even if you’re a born salesman , don’t assume you can waltz right into any open position. While your skills might put you at the front of the pack, you still need a stellar resume (better yet, a graphic resume ) to get noticed .

To help us learn what works and what doesn’t in a sales resume, we spoke to Certified Personnel Consultant (CPC) and resume guru Melanie Diotte , the Chief Recruitment Officer and founder of Eximius Personnel , a recruitment firm specialized in placing sales and marketing professionals.

Have your sales job applications been vanishing into thin air? Read on for 17 resume tips that will land you more interviews, guaranteed .

Sales Resume Content: How to Sell Yourself

First things first, your name and contact information go at the top—that’s a given in any industry. But as a sales professional, you should put extra focus on the personal statement at the top of your resume.

Crafting Your Personal Statement

Think of your personal statement as an elevator pitch for yourself . Just like an elevator pitch for a product or service, your personal statement has to be short and powerful, and it’s crucial that it sets you apart from other candidates with similar experience.

There are a few ways to approach this. You can try a list of adjectives, a single sentence that describes your selling personality, or a description that explains your specialized experience relevant to the role. For example:

•     Personable, honest, and happy to help the team.
•     Driven to achieve sales goals with enthusiasm and technical prowess.
•     Motivated sales professional with extensive digital marketing experience.

This might be the hardest part of writing your resume—it’s like creating a tagline for a brand, and that brand is you.

Narrow down what you think are your most important assets and write some statements around them. Ask your current and past colleagues for advice on what differentiates you as a salesperson . People who know you and know sales will be the best ones to give you actionable feedback.

What Comes First: Experience or Education?

( Melanie Diotte,Chief Recruitment Officer, Eximius Personnel )

One bit of conventional resume wisdom that we’ve been told to throw out the window for sales positions is listing your education first. A large number of successful sales professionals either have an education that doesn’t directly relate to their role, or don’t have a formal degree at all.

According to Melanie, “ You should only list your degree first if it is highly relevant to the role , like if you’re going into sales at a lab and you have a science degree, or if you are fresh out of school and want hiring managers to see that your lack of experience is because you just graduated.” Otherwise, put your experience first.

When it comes to listing your education, you can leave off the date if you feel that it ages you. “ I suggest leaving off the date if your degree is more than ten years old ,” Melanie notes.

Results-Based Experience Is Best

One of the most common mistakes people make on sales resumes is just listing their job duties. That’s a waste of space and makes you blend in with every other applicant. Yes, it matters that you were on time and did your duties as assigned, but it matters more that you can show exactly what you achieved through concrete facts and figures .

Think numbers. You may not be able to say that you did a million dollars worth of sales last year, but can you list some figures that reflect growth, improvement, or impact to your company? Some of these dollar amounts might be confidential, but you can use percentages to add context to your experience. “Even if you can’t always put a number to your personal achievements, say that you were part of a team that did x, y, and z ,” says Melanie.

Always avoid cliches , too. You might be a hard-working “people person” who performed duties as assigned and has references available upon request, but none of those things should be listed on your resume. There’s an old adage about good writing: Show, don’t tell . Stick to showing people how you are awesome, not just telling them.

Related: What business leaders really look for when hiring a sales manager

You may be very proud of the coursework, school projects, volunteer experience, or other “extras” that fall outside of work experience on a resume, but you need to limit these entries to things that are directly relevant to the role .

If you did a project in college or took a class that is related to the industry or role for which you’re applying, include it. If your volunteer experience helped you gain a skill that you actually use in a sales role, list it. Otherwise, remember that a resume is just a first contact . You can explain more about your life experiences in your cover letter, on the phone, and in your face-to-face interview.

LinkedIn is a good place to list those “extra” things you’ve done . Hiring professionals use it and search for applicants there, so if they really care, they will find out that you walk dogs for the Humane Society or took a class on selling techniques.

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Sales Resume Layout and Design

Once you have the right content for your resume, you need to present it in a way that’s easy to read and visually coherent.  You don’t have to limit your resume to just one side of a single page , but remember that space—and attention—is at a premium. If you’ve taken our advice and chopped out anything fluffy or irrelevant to the role, there’s no reason your resume should fill up two pages with 10-point text.

One of the most common resume questions we came across is whether it’s smart to include unique design elements, colors, and graphics in your resume to help it stand out. Hiring managers agree that  what’s  in  your resume is better than the pieces of flair you put  on  your resume .

It’s okay to choose a resume layout that’s a little visually interesting, but  stick to classic templates that are clear and easy to follow . If recruiters don’t know where to look for the highlights, they’ll miss all the key points that are hard to read or buried.

Put Away the Selfie Stick

Although including a photo of yourself in your resume used to be something people were warned against, Melanie is for it: “I think it helps make a personal connection,” she says.

Besides, there’s no hiding on the Internet. “If a recruiter or hiring manager wants to know what you look like, they can find out in seconds by checking LinkedIn.” Just make sure to  use a professional-quality headshot if you decide to put your face on your resume . No selfies allowed.

Word Doc vs. PDF: Which File Format Is Best?

Choosing a file format for your resume is another part of applying for a sales job that is fraught with uncertainty. When you’re creating your resume, most people use Microsoft Word. This way, it’s easy to edit as needed and you can quickly save the file as a PDF. Keep in mind that  some employers prefer a .doc format because they use applicant tracking systems that digitally import your information . These systems aren’t always able to read what’s in a PDF, but Microsoft Word .doc files are in the clear.

Melanie explained that some recruiters, however, want a PDF because they can read from a preview of the document without having to download the file, find it, and open it in another window. “ Sending a PDF ensures that your resume’s formatting won’t get wonky if the receiver has a different version of Word or doesn’t have the correct font installed .”

So which file format is best? Easy:  If the posting doesn’t specify,   send both . And if you’re thinking that you want to print a nice paper version to send to a hiring manager instead of emailing a digital one, don’t. It’s not efficient or practical. Paper resumes are a great leave-behind after an interview, but  stick to digital submission of your resume and cover letter . Save some trees.

What’s in a Name?

When naming your file, it’s tempting to keep “resume.doc” or “Jack Smith Resume 12-1-17” on your desktop to make it easy to find, but it’s not a good idea.  Every resume should be customized for the job you’re applying for .

You don’t want to make it sound like this is the same resume you’re sending to everyone, or the one you’ll send to every job listing this month. Some of your skills or experience will apply to one job or company but not be relevant to the next, so always optimize the content for the opening, and save a new file every time.

Melanie told us that it makes sense to  put the job title in the filename . “Recruiters might be going through hundreds or even thousands of resumes for the jobs they need to fill. Putting the job title or other identifiers in the filename is a huge help. You can even use phrases like ‘Bilingual Sales Rep’ instead of just your name, but keep it simple and easy to scan.”

Before You Send Your Resume

Finally,  proofread, proofread, proofread . Have a friend read over your resume. Pay a professional copy editor or resume expert to proofread your resume. Do what you have to do to ensure that your submission is clear, concise, and  totally free from errors .

And always do a reality check before you hit “send.”  You don’t want to send the wrong resume—or that pdf of how to make crème fraîche—to what could have been your dream job.

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Sales Representative CV Examples (Template & 20+ Tips)

Create a standout sales representative cv with our online platform. browse professional templates for all levels and specialties. land your dream role today.

This Sales Representative CV Example provides an overview of the content and format of a successful sales representative CV. It is an excellent resource for any job seeker looking to write a comprehensive CV that showcases their skills and qualifications. The article offers tips and advice on how to write a stand-out sales representative CV, as well as providing a detailed example of a successful one.

We will cover:

• How to write a CV , no matter your industry or job title.
• What to put on a CV to stand out.
• The top skills employers from every industry want to see.
• How to build a CV fast with our professional CV Builder .
• What a CV template is, and why you should use it.

What does a Sales Representative do?

A Sales Representative is a professional who is responsible for selling products and services to businesses and/or consumers. They typically work in sales departments and work to build relationships with customers, provide customer service, and make sales presentations. They are also responsible for providing product and service information to potential customers, following up with leads, and helping to close sales.

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What are some responsibilities of a Sales Representative?

• Identify new markets and customer needs
• Develop and implement sales strategies
• Present, promote, and sell products/services using solid arguments to existing and prospective customers
• Research and analyze sales options
• Maintain sales activity records and prepare sales reports
• Conduct market research to understand competitors and market trends
• Collaborate with team members to achieve better results
• Attend conferences, meetings, and industry events

Sample Sales Representative CV for Inspiration

Personal Details: Name: John Doe Address: 123 Main Street, New York, NY 10001 Phone: (123) 456-7890 Email: [email protected]

Summary: John Doe is an experienced and motivated Sales Representative with a proven track record of success. He has extensive knowledge in sales strategies and the ability to develop and maintain relationships with customers. He possesses excellent communication skills and is a strong negotiator. Furthermore, Doe is also certified in customer service and has the ability to communicate in multiple languages.

Work Experience:

• Sales Representative at ABC Company (July 2018 - Present)
• Managed sales of over $1 million in products within the first year.
• Established relationships with new customers and developed existing relationships.
• Provided customer service and troubleshooting.
• Practiced proactive sales techniques to increase company profits.
• Sales Associate at XYZ Company (January 2017 - June 2018)
• Responsible for sales of products and services.
• Developed and maintained relationships with customers.
• Implemented and followed up on sales strategies.

Education: Bachelor of Science in Business Administration, ABC University (2014 - 2018)

• Strong negotiation skills
• Excellent communication skills
• Customer service and troubleshooting
• Strategic sales tactics
• Proficient in Microsoft Office Suite

Certifications: Certified Customer Service Professional (CCSP)

Languages: English, Spanish, French

CV tips for Sales Representative

Crafting an impeccable CV that kickstarts your career is a challenging endeavor. While adhering to fundamental writing principles is beneficial, seeking guidance customized for your unique job pursuit is equally prudent. As a newcomer to the professional realm, you require Sales Representative CV pointers. We've curated top-notch advice from experienced Sales Representative individuals. Explore their insights to streamline your writing journey and enhance the likelihood of fashioning a CV that captivates potential employers' attention.

• Highlight your experience in achieving sales targets and any awards you have won.
• Include any sales-related certifications or qualifications.
• Describe any customer service or sales-related experience that can be applicable.
• Include any relevant software knowledge that may be applicable to the job.
• Include any experience you have in working with different cultures or foreign languages.

Sales Representative CV Summary Examples

A Sales Representative CV Summary or CV Objective is a great way to quickly communicate to a potential employer what your skills and experience are, and how you can be an asset to their organization. It can be used to set yourself apart from other applicants by highlighting your unique qualifications and the value you can bring to the position. Additionally, it can also give employers a better idea of what you are looking for in a job and the types of roles you might be interested in. For Example:

• Highly motivated and results driven Sales Representative with 5 years of experience in customer service and sales. Proven track record of exceeding sales targets.
• Dynamic Sales Representative with a passion for building relationships and delivering exceptional customer service. Experienced in identifying customer needs and developing solutions.
• Accomplished Sales Representative with 8 years of experience in sales and customer service. Exceptional communication and leadership skills.
• Seasoned Sales Representative with a proven ability to close sales and build long-term customer relationships. Well-versed in market trends and customer service.
• Resourceful Sales Representative with 6 years of experience. Skilled in developing sales strategies and negotiating contracts. Adept at problem solving and exceeding sales targets.

Build a Strong Experience Section for Your Sales Representative CV

Building a strong experience section for a sales representative CV is important because it showcases your sales skills and accomplishments to potential employers. It allows them to see how successful you have been in the past and helps to paint a picture of what kind of sales representative you could be for their organization. A strong experience section also demonstrates how well you can work in teams and handle customer service, two important qualities for any sales representative. By highlighting your successes and providing evidence of your abilities, you can set yourself apart from other applicants and increase your chances of getting the job. For Example:

• Successfully implemented innovative sales strategies to increase sales revenue by 10%.
• Consistently exceeded sales targets by 20% each financial quarter.
• Developed and maintained relationships with key clients to drive sales.
• Conducted market research and analysis to identify new sales opportunities.
• Successfully managed and coordinated the sales process from start to finish.
• Generated leads and converted them into profitable sales.
• Demonstrated excellent knowledge of competitive products and services.
• Provided product demo's and presentations to potential customers.
• Developed and maintained accurate customer records and sales data.
• Analyzed customer feedback and developed solutions to customer problems.

Sales Representative CV education example

Sales representatives typically need at least a high school diploma or its equivalent. However, depending on the industry, a college degree in business, marketing, or a related field may be preferred or even required. Sales representatives should also possess excellent customer service, communication, and organizational skills. Some employers may also require previous sales experience and/or product knowledge. Here is an example of an experience listing suitable for a Sales Representative CV:

• Bachelor of Arts in Business Administration from University of Miami, June 2019
• Certificate in Sales and Marketing from Harvard Extension School, June 2017
• Completed Sales and Customer Service Training, June 2015
• Microsoft Office Suite Certification, July 2014

Sales Representative Skills for a CV

Adding skills to a Sales Representative CV is important because it allows potential employers to quickly identify the qualities and abilities that the job candidate offers. This helps employers to determine whether the candidate is a good fit for the job. Skills can include areas such as customer service, communication skills, product knowledge, sales techniques, negotiation skills, problem-solving skills, market analysis, and more. By including these skills on their CV, job candidates can demonstrate their qualifications and give employers a better understanding of their abilities. Soft Skills:

• Communication
• Organizational
• Negotiation
• Time Management
• Presentation
• Problem Solving
• Interpersonal
• Lead generation
• Client relations
• Product knowledge
• Negotiation skills
• Market analysis
• Sales forecasting
• CRM proficiency
• Data analysis
• Analytical thinking
• Presentation skills

Common Mistakes to Avoid When Writing a Sales Representative CV

In today's competitive job market, an average of 180 applications floods employers' inboxes for each vacant position. To streamline this influx of CVs, companies frequently employ automated applicant tracking systems that weed out less qualified candidates. If your CV manages to surpass these digital gatekeepers, it must still captivate the attention of the recruiter or hiring manager. Given the sheer volume of applications, a mere 5 seconds is typically allocated to each CV before a decision is reached. With this in mind, it's crucial to eliminate any extraneous information that might relegate your application to the discard pile. To ensure your CV shines, consult the list below for elements to avoid including in your job application.

• Skipping the cover letter: A well-crafted cover letter is an opportunity to showcase your suitability for the role and express your enthusiasm for it.
• Excessive jargon: CVs laden with technical terms can alienate hiring managers who lack specialized knowledge.
• Neglecting vital details: Incorporate your contact information, education, work history, and pertinent skills and experiences.
• Relying on generic templates: Tailoring your CV to the specific job exhibits your commitment to the position and company.
• Errors in spelling and grammar: Proofreading is essential to eliminate typos, spelling errors, and grammatical blunders.
• Overemphasizing duties: Highlight accomplishments to underline your candidacy's value.
• Sharing personal information: Steer clear of revealing personal details like age, marital status, or religious affiliations.

Key takeaways for a Sales Representative CV

• Highlight your sales experience, skills, and success
• Include specific achievements and relevant metrics
• Include relevant soft skills, such as communication and problem-solving
• Discuss any additional qualifications or certifications
• Provide details about past employers and job responsibilities
• Describe any industry awards and recognitions
• List any special training and development courses you’ve taken
• Mention any relevant sales software and technologies you’re familiar with

• • Developed and strategized multiple direct marketing campaigns that drew in over $100M in gross sales.
• • Created $100K + in monthly revenue
• • Achieved 33% of Sales Contribution to the Total Sales in 6 Months.
• • Developed business model profitable from first month, with first year revenue in excess of $40,000.
• • More than 300 early adopters registered for less than a month
• • achieved extremely low monthly error rate (up to 0%) when creating new items in the DB;
• • Worked in the summer of 2014 as Deliveries Associate.
• • Worked in a highly experienced team of 10+ professionals, being the youngest
• • Started a social media campaign including daily updates across multiple platforms to 75k+ followers
• • Closed four Fortune 200 brands and fastest growing startup in Chicago within first six months of employment
• • Overachieved targets by 125% - 150% consistently, peaking at 181%.
• • Implemented a detailed 180 day plan to ensure regimented processes and healthy pipeline generation
• • Raised €10K from EU Funds
• • achieved higher than average speed of work within 3 months in the company;

14 Sales Representative Resume Examples & Guide for 2023

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Top Skills for Sales Representative resume

• Google Analytics
• Relationship Building
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Resume Guide

In this sales representative resume guide you will, how to write a sales representative resume that converts into interviews, writing a convincing sales representative header, making the best out of your sales representative resume summary section [with samples], what you should know about sales representative resume experience section, pay attention to your sales representative resume skills section, how to include education on your sales representative resume, should you add certificates to your sales representative resume, the main takeaways from writing a perfect sales representative resume:.

By Experience

Entry-Level Sales Representative

Advertising sales representative, field sales representative, medical device sales representative, regional sales representative, sales account executive, sales account manager, sales development representative, sales support representative, technical sales representative, telesales representative, territory sales representative, wine sales representative.

You know the biggest problem with most sales representative resumes? They’re all awfully generic. And so is the career advice for writing them.

“Show some numbers…”, “List your greatest achievements…”, “People skills are important!”

How does that even help?

What if you didn’t close multi-million dollar deals? What if you haven't been the top closer in a 300-people sales department?

Should you just write “have amazing people skills” in every section of your resume?

To get a decent job as a sales representative, you need more than that.

You need a sales representative resume that not only sells you, but shows recruiters that you are serious about bringing in money for their company.

How do you even start writing one?

Fortunately, you’re in the right place.

• Learn how to sell yourself with every section of your sales rep resume
• Find 14 sales representative resume samples that will help you get interviews 9 times out of 10
• Learn how to use the job description to create a highly-relevant and converting sales representative resume that recruiters will love
• Create a unique mix of hard and soft skills that make you look like a perfect candidate for the job
• Know the difference between different sales representative positions and how to apply for them

Looking for related Sales resumes (English)?

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The thing about writing a resume is that you can do the same thing in two absolutely different ways that will produce different outcomes.

For example, numbers.

You can write about working on a huge team with 100 different sales people over 5 years. This sentence has two numbers in it, but it doesn’t say much about your ability to sell, does it?

Some numbers are highly relevant, others not so much. We'll talk about that in detail in the Summary and Experience sections.

Another crucial mark to check is relevance. Your achievements and experience can be impressive and worth attention, but completely irrelevant to the job you’re applying for.

You can talk about closing quotas and meeting milestones and deadlines, meanwhile your superiors expect you to present products to C-tier executives and close multi-million deals.

Finally, you have to present your skills and achievements at the right time. You have several key sections, all of which are designed with a particular goal in mind.

In this guide we’ll go through each section and share the best advice on how to properly format your resume and what to write so that you can land yourself more interviews.

For starters, let’s talk about the proper format and the most critical sections of your resume .

The most effective layout for sales representative resume

In most cases, use reverse-chronological format for your sales representative resume.

The most impactful sections of sales representative resume.

• A properly titled Header section with links to your sales profile
• A summary tailored to the specific position you’re applying for
• A properly formatted and highly-converting experience section
• Soft and technical skills section that show how good you are in action
• Relevant certificates section and education section

So what recruiters would like to see on your sales representative resume?

What do recruiters want to see in your sales representative resume

• Can you sell yourself as good as you sell company products?
• Do you have experience in B2B or B2C sales?
• Is your experience relevant to the position you’re applying for?
• Can you work well with a team or on your own?
• Are you a true-born salesperson or just passing by?

The header often gets overlooked during the resume writing process. This is because, apart from the title and contact info, there’s not much to put there.

Well, if that’s your assumption, you’d be wrong.

Following the relevance point from the last section, your title can be hugely misleading for recruiters, even if you change just one word.

There are several types of sales representatives: whole sales reps, field sales reps, direct sales reps.

But the two types that are the most different are inside sales and outside sales representatives.

Outside sales reps travel a lot and have lots of face-to-face interactions, while inside sales reps do their job completely remotely.

While they both sell products, their skillset can be significantly different.

If you apply for the position “Outside Sales Representative” with your “Inside Sales Representative” title, recruiters may toss out your resume without even reading it.

2 Sales Representative resume header examples

Even if you’re applying with a standard “Sales Representative” title for an outside sales position, chances are another candidate with a more customized title will get ahead of you.

Also, no matter how the sales position you’re applying for is titled, you have to include a link to your LinkedIn profile .

A well-developed LinkedIn profile with many connections and activity signals your networking and prospecting abilities, which are in high demand for any sales operation.

With the header difficulties successfully maneuvered, let’s get to how to write a perfect sales representative Summary section.

If you want your sales representative to be successful among recruiters, you have to carefully study the job requirements for the job you’re applying for.

Although we’ll state this again and again throughout this whole guide, it will manifest itself differently in each section.

For example, your summary section will be radically different if you’re applying for a B2B sales representative job or B2C position.

It also depends on what product you’re going to sell.

Is it highly technical? Then you should probably mention your experience in the high-tech sales world. Not technical? Then push your soft skills.

And again, is it inside sales or outside sales?

The worst thing you can do is to blandly write your Summary section based on what your last job was, because, frankly, your next job will probably be very different.

3 sales representative resume summary examples

This Summary lacks specialty. It lacks concrete examples. And it does not build a convincing picture in the mind of the recruiter that will be hiring you.

Selling in B2B can be very different from selling in B2C.

In B2B sales, you close huge deals and can work over the same clients for months. Usually this kind of work is supported by developed collaboration with a sales team.

In B2B, your core skills are passing gatekeepers, forming lasting relationships, and having the ability to talk to high-level executives with confidence.

B2C sales is another story. It’s about closing quotas, pushover attitude, and often you’re the whole sales team in itself.

Again, to summarize, ask yourself these questions:

• Is that a B2B or B2C position?
• Inside sales or Outside Sales?
• Is it a hi-tech or a niche product?

Below is a summary example if you’re applying for B2B outside sales position in a niche market

Here’s an example of a sales representative summary section for B2C inside sales representative:

Now that we’ve got the recruiter’s attention with your Summary, it’s time to secure your interviews with an outstanding Experience section.

The general advice for your experience section is, of course, to present relevant sales results backed up by numbers.

For example: increased the net sales by 30% over 6 months by building a relationship with seven national accounts with cumulative revenue of $12M.

But you can go even further than that.

Carefully study the description of the job that you're applying for.

Below is a snippet from a real world job description:

• Build and manage existing accounts and generate repeat business through relationship building and client engagement
• Calling clients and introducing them to the best dental products through consultative sales techniques
• Prospecting and developing dental accounts to achieve sales goals through outbound calls
• Document customer contacts in the company’s CRM system .
• Actively manage accounts that include a large, pre-existing customer base.
• Use our 200-page catalog with over 5000 items to sell product solutions to large and small companies

What’s important to this employer: building relationships, outbound calls, CRM system, consultative techniques. Moreover, this is the dental industry, so much revenue comes from managed relationships and upselling . Here’s how an experience section looks without adjusting it to a particular job description:

2 Sales Representative Resume Experience Samples

• • Negotiated multiple client deals
• • Performed daily cold calling outreach activities
• • Prepared documented reports about sales dynamics in the region

Here’s how it looks when you put sales duties and responsibilities on your resume, mirroring the job’s description :

• • Increased net sales by 30% over 6 months by building a relationship with seven national accounts with cumulative revenue of $12M.
• • Consistently hit average upselling revenue rate of 120%
• • Managed CRM accounts for both outbound and inside sales activities within a state sales unit

Using keywords from the job description in your resume not only increases its relevance, but also allows you to more easily pass Applicant Tracking Systems , or ATS.

ATS filters resumes based on a number of keywords before human recruiters even have a chance to look at them.

With the experience section up and running, let’s talk about how you should approach the writing Skills section.

For most sales positions, including sales representatives, soft skills have a bigger priority over hard technical skills.

The only exception would be if you’re applying for a job that requires deep domain knowledge, e.g. manufacturing or software solutions.

In that case, listing relevant technical skills first will give you a competitive edge over other candidates.

However, in most of the cases, you should start with your soft skills .

The ones to put on your skills section are:

The best 14 soft skills to feature in your sales representative resume

• Active Listening
• Communication
• Business Communication
• Presentation
• Lead Qualification
• Closing Skills
• Interviewing

Again, it all comes down to the specific job which soft skills you should prioritise.

For inside sales, cold calling, lead qualification and time management are critical for success.

For outside, face-to-face sales, it’s relationship building, networking, confidence and the ability to pass gatekeepers, to name a few.

It’s also useful to analyze whether you’ll be working as a solo salesperson or as part of a sales team, collaborating with sales managers and sales engineers in your region.

If that’s the case, emphasize your team’s achievements and collaboration skills.

Remember: don’t simply list your soft skills, and always put them in a real-world context.

Listing soft skills on your sales representative resume

Technical skills to put on your sales representative resume.

Technical skills vary from job to job and depend highly on the product you’re selling, as well as how much the sales process in the company uses technology.

Skills like CRM management, SEO marketing, digital marketing, and advanced web presentations are critical in modern, hi-tech environment.

At the same time, all the digital marketing tools in the world won’t help you make a sale to C-tier executives that don’t even manage their own LinkedIn profile.

11 useful technical skills to put on your sales representative resume

• Email marketing
• Facebook Ads
• LinkedIn Automation Funnels
• Corporate Chatbots
• A/B testing
• Google analytics

Let’s talk about your education section and how to put it on your resume.

The most common requirement for sales representative jobs is a bachelor's degree.

What exact degree you need is not important unless you’re in technical sales, where a STEM degree gives you an advantage over less technically-versed candidates.

You don’t have to necessarily mention your GPA , especially if it's below 3.0.

Let’s talk about your sales certificates.

Sales experience always prevails over sales certificates on your resume .

However, sales certificates, as well as digital marketing certificates, can be used to strengthen your overall profile.

If you’re going for inside sales representative resume, certificates are more important because more tools are used during your sales process.

Best sales representative certificates to put on a resume

• Certified Inside Sales Professional (CISP)
• Hubspot Inbound Sales
• RISE UP certification
• Google Ads Certification
• Salesforce Certification
• Facebook Ad Certification
• Challenger Sales
• Sandler Training
• SPIN Selling
• Carefully study the job description to make sure you frame your past sales experience for more conversions;
• Backup your sales achievements with numbers and results that are directly tied to business revenue;
• Demonstrate your soft skills in action, don’t just list them like many generic resumes do;
• Grab recruiters attention from the very start by writing a convincing and highly relevant Summary section;
• Understand what kind of product the company is selling and make sure your resume presents you as a perfect candidate for selling it.

Sales Representative resume examples

Explore additional sales representative resume samples and guides and see what works for your level of experience or role.

View Advertising Sales Representative Resume

View Field Sales Representative Resume

View Medical Device Sales Representative Resume

View Regional Sales Representative Resume

View Sales Account Executive Resume

The Sales Account Manager role has perpetually evolved from traditional sales techniques. Current sales trends heavily influence overall account management methods.

Here are some tips for effectively applying for a sales account management position:

• In-depth knowledge of key sales metrics is crucial. This includes knowledge of sales funnels, conversion rates, and customer churn rates. Evident expertise in these areas is pivotal for a successful application.
• Priority should be given to highlighting your successful sales tactics. Proven ability to funnel customers effectively or develop strong relationships with key clients could be your golden ticket.
• Demonstrate a strong commercial acumen. Sales Account Managers often hail from the business field, so emphasize your business skills that positively influenced sales outcomes.
• Rather than simply listing sales tactics, demonstrate how they directly led to increased sales or customer conversion. For example, "increased Q3 sales by 20% with...", or "increased customer retention by...". Follow the "skill-action-result" pattern.

View Sales Account Manager Resume

View Sales Development Representative Resume

View Sales Support Representative Resume

View Technical Sales Representative Resume

View Telesales Representative Resume

View Territory Sales Representative Resume

View Wine Sales Representative Resume

Looking to build your own Sales Representative resume?

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Sales Representative CV Example

A strong curriculum vitae is a key component to getting invited to an interview for jobs in the top industries. When you first sit down to start writing your CV, it’s important to take advantage of helpful advice so your CV makes an impact with a hiring manager. In the sales representative CV example presented below, you can follow its lead and build your CV’s professional summary, work experience, educations, skills and hobbies sections. This easy to read format can help your CV rise to the top of the applicant pool.

Tips for Writing Your Sales Representative CV

Sales representative overview.

Looking at the sales representative CV example can help you get additional details about the daily activities that are important in this line of work. A sales representative is the driving force in a company’s ability to close deals, push products and make sales to help with yearly revenue. An effective CV for a sales representative should address your commitment to making sales and dealing with customers. In your work experience and skills sections, you must give details about your sales experience. The CV should also give plenty of examples of your customer service abilities and your dedication to providing information about products to the customers.

Skills and Knowledge to Include in Your Sales Representative CV

Getting a hiring manager to notice your job application is much easier if you carefully analyze the sales representative CV example. When you begin writing your own CV, make it your mission to demonstrate to your future employer that you have the necessary skills and knowledge required of a successful sales representative. Your work experience, education and skills sections should all provide evidence of your ability to be successful in the job. Sales representatives should be extremely skilled in communication, so be sure to mention your strengths in listening, speaking to clients and writing. A successful sales representative should also be skilled in the art of negotiating. You can address this specific skill by explaining how your negotiating skills have positively impacted the companies you’ve worked for.

Tips for Writing an Excellent CV

As you get ready to craft your CV, remember to use the sales representative CV example as a resource. Here are additional best practices to follow.

• When writing your professional summary, realize that this is the first impression that a hiring manager will get about you, so aim to hook them with compelling and persuasive language.
• Use a variety of strong action words to describe the basics about your daily responsibilities and duties in your previous work experiences.
• Keep your education section succinct with information about your degrees earned and schools attended, but feel free to include noteworthy awards and achievements.
• Use the skills section to address important industry abilities that are sought after in the job posting.

Inside Sales Representative CV

• Business Development Manager CV
• Regional Manager CV

Inside Sales Representative Cover Letter

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• Coordinator Cover Letter
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• Representative Cover Letter
• Supervisor Cover Letter
• Support Representative Cover Letter
• Team Leader Cover Letter
• Salesperson Cover Letter
• Team Member Cover Letter
• Technical Sales Representative Cover Letter
• Telemarketer Cover Letter
• Territory Sales Manager Cover Letter

Ready to build a strong resume?

What’s to read next

RESUME TIPS

How to Write a Resume Work Experience Section

How to Write a Great Resume Objective

How to Write a Resume Summary

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Sales Representative CV example

So you want to secure a good Sales Representative job, but you’re struggling to write a CV?

Use our Sales Representative CV example and writing guide to learn exactly how you can create an effective CV and make the right impression on recruiters.

Guide contents

Sales Representative CV example

• CV layout and format
• Your CV profile
• Work experience

Education section

Before you start writing your CV, take a look at the example Sales Representative CV above to give yourself a good idea of the style and format that recruiters and hiring managers prefer to see.

Also, take note of the type of content that is included to impress recruiters, and how the most relevant information is made prominent, to ensure it gets noticed.

Sales Representative CV layout and format

First impressions count, so a sloppy, disorganised CV may cause your CV to be overlooked..

Instead, perfect the format and structure of your CV by working to a clear logical structure and applying some simple formatting tricks to ease readability.

Don’t underestimate the importance of this step; if your CV lacks readability, your written content won’t even be seen.

Formatting advice

• Length: If you want to hold the reader’s attention and ensure your CV isn’t yawn-worthy, it’s best to stick to two sides of A4 or less. This is more than enough room to highlight why you’re a good match for the role – anything more can quickly become tedious!
• Readability : Recruiters appreciate CVs that they can quickly scan through without trouble. Ensure yours makes the cut by formatting your headings for attention (bold or coloured fonts should do the trick) and breaking up long paragraphs into smaller chunks or short, snappy bullet points.
• Design: When it comes to CV design, it’s best to keep things simple and sleek. While elaborate designs certainly command attention, it’s not always for the right reasons! Readability is key, so whatever you choose to do, make sure you prioritise readability above everything.
• Avoid photos: Logos, profile photos or other images aren’t necessary and rarely add any value – save the space for written content, instead!

CV structure

For easy reading, write your CV to the following CV structure:

• Contact details – Make it easy for recruiters to get in touch with you by listing your contact details at the top of your CV.
• Profile – A short and snappy summary of your experience and skills, showcasing what makes you a good fit for the position.
• Work experience / career history – Note down all your work history, with your current position first, then working backwards.
• Education – A short list of your academic background and professional/vocational qualifications.
• Interest and hobbies – This is an optional section, which you can use to highlight any relevant hobbies or interests.

Now I’ll tell you exactly what you should include in each CV section.

CV Contact Details

Make it easy for recruiters to get in touch, by heading your CV with your contact details.

There’s no need for excessive details – just list the basics:

• Mobile number
• Email address – Use a professional address with no nicknames.
• Location – Just write your your general location, such as ‘London’ or ‘Cardiff’ – there’s no need to put your full address.
• LinkedIn profile or portfolio URL

Sales Representative CV Profile

Recruiters read through countless applications every day.

If they don’t find what they’re looking for quickly, they’ll simply move onto the next one.

That’s what makes your CV profile (or personal statement , if you’re an entry-level/graduate candidate) so important.

This short and snappy summary sits at the top of your CV, and should give a high-level overview of why you’re a good match for the job.

This way, you can ensure that busy recruiters see your suitability from the outset, and so, feel your CV is worth their time.

Tips for creating an strong CV profile:

• Keep it concise: The best CV profiles are short, sharp and highly relevant to the target role. For this reason, it’s best to write 3-4 lines of high-level information, as anything over might be missed.
• Tailor it: If recruiters don’t see your suitability within a few seconds, they may close your CV straight away. Your CV profile should closely match the essential requirements listed in the job ad, so make sure to review them before you write it.
• Don’t add an objective: If you want to discuss your career objectives, save them for your cover letter , rather than wasting valuable CV profile space.
• Avoid cliches: Focus on fact, not fluff. Phrases like “Committed and enthusiastic thought-leader” and “Dynamic problem solver” might sound fancy, but they’ll do nothing for your application. Not only do they sound cheesy, but they have no substance – stick to real skills and facts

What to include in your Sales Representative CV profile?

• Summary of experience: Recruiters will want to know what type of companies you’ve worked for, industries you have knowledge of, and the type of work you’ve carried out in the past, so give them a summary of this in your profile.
• Relevant skills: Highlight your skills which are most relevant to Sales Representative jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
• Essential qualifications: If the jobs you are applying to require candidates to have certain qualifications, then you must add them in your profile to ensure they are seen by hiring managers.

Quick tip: If spelling and grammar are not a strong point of yours, Use our partner’s CV builder to add pre-written content that has been created by recruitment experts, and proofread by our team.

Core skills section

In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.

As Sales Representative jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.

It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.

Work experience/Career history

By this point, employers will be keen to know more detail about you career history.

Starting with your most recent role and working backwards, create a snappy list of any relevant roles you’ve held.

This could be freelance, voluntary, part-time or temporary jobs too. Anything that’s relevant to your target role is well-worth listing!

Structuring your roles

The structure of your work experience section can seriously affect its impact.

This is generally the biggest section of a CV, and with no thought to structure, it can look bulky and important information can get lost.

Use my 3-step structure below to allow for easy navigation, so employers can find what they are looking for:

Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed, and the type of organisation you worked for.

Key responsibilities

Follow with a snappy list of bullet points, detailing your daily duties and responsibilities.

Tailor it to the role you’re applying for by mentioning how you put the target employer’s desired hard skills and knowledge to use in this role.

Key achievements

Lastly, add impact by highlight 1-3 key achievements  that you made within the role.

Struggling to think of an achievement? If it had a positive impact on your company, it counts.

For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.

After your work experience, your education section should provide a detailed view of your academic background.

Begin with those most relevant to Sales Representative jobs, such as vocational training or degrees. If you have space, you can also mention your academic qualifications, such as A-Levels and GCSEs.

Focus on the qualifications that are most relevant to the jobs you are applying for.

Interests and hobbies

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

Writing your Sales Representative CV

When putting together your Sales Representative CV, there are a few key points to remember

Always tailor your CV to the target role, even if it means creating several versions for different roles.

Additionally, remember that the structure and format of your CV needs just as much attention as the content.

Remember to triple-check for spelling and grammar errors before hitting send. If you’re unsure, use our partner’s CV builder to add pre-written expert content with one click.

Good luck with your job search!

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Sales Assistant Personal Statement

• CV Templates & Advice
• Customer Service

Are you searching for the perfect sales assistant role? Fish4jobs can help you to create a winning sales assistant personal statement to place at the top of your CV, to ensure that you land your dream role!

Your personal statement is your chance to shine, so use this 100-150 words to show off your skills, strengths and achievements in the sales sector. We recommend that you provide examples of how you match the job specifications, and show your desire for this particular sales assistant position.

For further advice and guidance, check out our  how to write a personal statement guide .

What to include in your Sales Assistant personal statement

Why you are applying for the role.

• Highlight what appealed to you about the sales assistant job role.
• Mention any experience you have of working as a sales assistant such as dealing with customers, handling transactions and sales.
• Provide information on other skills you have that relate to the role.

Your Education

• Provide any relevant subjects you have studied that can apply to the role.
• Mention your School/College/University that you attended.
• Provide information on your relevant qualifications.

Your sales assistance experience

• Mention previous sales assistant roles, and provide information on key responsibilities within the role.
• Highlight your daily tasks, objectives and how you managed your work.
• List any training you may have received in previous roles as a sales assistant.

Your visions of the future in the company

• Where do you see yourself working within the company.
• Mention where you want to take your skills.

Sales Assistant Personal Statement example

I am a very friendly and enthusiastic individual, who ensures that clients and customers receive the best customer service and satisfaction. In my past role as a sales assistant, I strived to achieve the best results daily, ensuring that my day-to-day tasks of greeting and serving customers, assisting with queries, replenishing stock and keeping the store tidy were completed to the highest standards. I am a fantastic people person, with great communication and listening skills, therefore, I am able to successfully assist customers with any requirements or requests they may have. I work extremely well in a team as well as alone as I am able to confidently deal with problems and use my initiative to overcome challenging situations. My previous experience in sales, coupled with my interest in X makes me the ideal candidate for this role.

See our Sales Assistant cover letter template for extra help with your application.

Related links

• Sales Assistant CV Template
• How to Write a CV
• How to Write a Personal Statement

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