StandOut CV

Retail sales assistant CV example

Andrew Fennell

To land a great sales assistant job, you need a strong CV.

There are lots of other people competing for retail sales assistant roles, so your CV needs to stand out from the crowd, and ensure you get selected for interview.

This post provides you with everything you need to create a successful sales assistant CV – including 2 versions of an example sales assistant CV.

Guide contents:

Sales assistant CV example

Bold CV builder - small

Sales assistant CV (version 2)

Sales Assistant CV-1

The following guide will show you exactly how you can write your very own interview-winning sales assistant CV, just like this example .

Bold CV builder - large

Structuring your sales assistant CV

Before you start writing your CV, you need to have a good understanding of how the overall structure will look.

This infographic gives a high-level overview of how your CV should be laid out and formatted.

CV structure diagram

2 pages in length is about perfect for your CV– any longer and it will become a bit of a long and boring read for employers.

Keep your CV nice and simple with a clean crisp font and plenty of bullet points – don’t try to over complicate it with crazy designs or wild colours.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our partner’s CV builder to create a winning CV in minutes with professional templates and pre-written content for every industry.

Make your contact details visible

The purpose of your CV is to encourage employers to contact you – so make it easy for them.

To ensure that employers can contact you with ease, you must place your contact details at the top of your CV and make them clearly visible.

Don’t hide them at the bottom were nobody can see them.

Contact details on CV

Don’t include,

(Employers don’t need to know your DOB and address just yet – your CV is purely designed for selling your skills and winning interviews – so don’t waste space with unnecessary details)

Sell yourself with a punchy profile

To ensure that you grab employers’ attention, when they open your CV – you must write an impressive CV profile , and pack it with your most relevant CV skills and knowledge.

Think of your profile as a sales pitch. A short paragraph that introduces you, and tells readers exactly why they should hire you for a sales assistant position.

Sales assistant profile

( See more CV personal profile examples here )

Your profile should include things like:

Relevant skills and knowledge for sales assistants e.g.

Experience e.g.

How you can benefit an employer e.g.

Try to avoid generic clichés in your profile, such as “ works well in a team or individually ” or “ always goes the extra mile ”. These things are quite generic and apply to most jobs – you should be sticking to specific retail sales assistant content in your CV.

Highlight your “core skills”

Underneath your profile, it’s a good idea to create a core skills list.

This is a short bullet pointed section which lists all of your most important skills for sales assistant roles .

Core skills for sales assistant

This list creates a snapshot of your skills, so that employers can get a very good idea of your skill set from just a quick glance at your CV.

It’s a great way to ensure you get noticed instantly.

If you have experience – detail it (if not skip this section)

If you have some previous work experience, the next thing to do is list your previous roles.

Work in reverse chronological order (starting with the most recent job and working down to the oldest)

CV roles order

When writing your role descriptions, you need to show the following:

Who you work for

The company you work/worked for and which locations(s) you worked in. You also need to detail the people you work with including colleagues, managers , and customers.

When you worked there

Always put your start and finish dates at the top of every role and round off to month level. E.g. January 2016 – December 2017 .

For sales assistants in retail, it can also be important to state whether you work weekends and evenings in your roles, as most retail stores will require staff who can work flexible hours .

What you do there

Provide a bullet pointed list of responsibilities to show employers all of the tasks and duties you have performed in previous roles. This could range from advising customers on purchases and replenishing stock, to balancing tills and organising displays.

Why you were hired

It’s good to list your responsibilities, but if you want your CV to get noticed, you need to explain why your actions were so important to your previous workplaces.

Try to show how your input has benefited the stores you have worked for and it’s customers, by demonstrating some impressive results.

For example – Instead of just writing,

“Dealing with complaints”

You should expand to say,

“Resolving customer complaints to reduce the amount of refunds being made and retain customers who were thinking of leaving”

By expanding to show the impact of your actions, you demonstrate how valuable you could be to a future potential employer.

You might not be able to do this for every one of your responsibilities, but try to do it where possible – it will make a huge impression on employers.

Role structure

The example CV section below shows you how to structure your role descriptions.

CV role structure

Start with an outline to give an introduction and overview to your employer and your role.

List your responsibilities with short sharp bullet points (this makes them easy to read)

Round off the role with some big  achievements if you have any. For example, you may have produced a record amount of sales in your first month.

See also: Sales assistant cover letter example

If you have no experience – compensate for it

Not everybody has work experience, and that’s fine. We all have to start somewhere

But just because you have no experience, doesn’t mean that you can’t create an impressive CV and land a job you love.

If you lack work experience, there are plenty of other ways to prove you have the skills to become a successful.

School / College / University work /Placements

Throughout your education you have probably completed numerous projects, courses, exams and team exercises.

Extract relevant sales assistant skills from these experiences and highlight them throughout your CV.

For example, school coursework requires planning, organisation, written communication, and many more skills that you could showcase in your CV.

Interests and hobbies

Your outside-of-work interests and hobbies can involve plenty of sought-after skills that you can mention in your CV.

For example, you might captain a sports team with demonstrates leadership skills – or you might write a blog which could prove your written communication and motivation.

Check out my video to discover if and how you can add hobbies to your CV..

What do sales assistant employers look for in a CV?

The best way to create an effective sales assistant CV, is to tailor it specifically to match the needs of retailers .

So, what are top qualities that employers look for in a sales assistant CV?

Customer service – In a customer facing role you need to have strong abilities in serving customers and giving them a great shopping experience.

Complaint handling – Not every customer will be happy, and a good sales assistant will be able to resolve complaints and create positive solutions.

Cash management – Handling orders and transactions on tills and managing cash is a vital part of the sales assistant role.

Stock management – Retailers rely on good staff to manage their stock levels and keep customer facing displays replenished.

Communication – Working in a busy retail store requires you to communicate effectively with colleagues and customers in a variety of formats.

Sales – It goes without saying that sales are a big part of a retail sales assistant’s role, helping customers to make the right choices and making income for the business.

Product knowledge – If you work exclusively within a particular industry, then you may have some specialist knowledge such as electronics or fashion.

Visual merchandising – The ability to create attractive displays that drive sales is crucial in the retail space.

Literacy and numeracy – In a role that involves dealing with many people throughout the day and handling the sales of goods, it pays to be highly literate and numerate.

Detail your education

At the bottom of your CV, include a list of your education history and qualifications

Any relevant sales or retail vocational qualifications you have, should be highlighted first.

Otherwise you simply need to list whatever formal qualifications you have, such as Degree, A-levels and GCSE’s with the grades and dates you achieved them.

Education on CV

If any of your qualifications are really important to the companies you will be applying to – it’s worth repeating them at the top of your CV (in the profile) so that they don’t get missed.

Sending your sales assistant CV

Once you’ve created a strong sales assistant CV, you need to get it in front of the right employers.

Below are a handful of websites where you can find exciting retail opportunities.

Total Jobs is another huge UK job website with a big variety of sales assistant jobs advertised.

Retail Choice

Retail Choice is a specialist retail job website with thousands of retail store roles available that you might not find on some of the bigger job sites.

In Retail is another niche retail job board with a high percentage of sales assistant opportunities.

UK Temps only run adverts for temporary and casual positions. Ideal if you want a seasonal job or something to fit around studies.

Now that you have a great CV and plenty of jobs to apply for, you should be well on your way to landing a great role.

If you create a CV that is nice and easy for employers to read, whilst at the same time, highlighting all of your most valuable retail sales skills and knowledge – you should certainly be able to land plenty of interviews.

You may also want to check out customer service CV example and waiter/waitress CV example .

Good luck with the job search!

Sales Assistant Personal Statement

Sales assistant

Are you searching for the perfect sales assistant role? Fish4jobs can help you to create a winning sales assistant personal statement to place at the top of your CV, to ensure that you land your dream role!

Your personal statement is your chance to shine, so use this 100-150 words to show off your skills, strengths and achievements in the sales sector. We recommend that you provide examples of how you match the job specifications, and show your desire for this particular sales assistant position.

For further advice and guidance, check out our  how to write a personal statement guide .

What to include in your Sales Assistant personal statement

Why you are applying for the role.

Your Education

Your sales assistance experience

Your visions of the future in the company

Sales Assistant Personal Statement example

I am a very friendly and enthusiastic individual, who ensures that clients and customers receive the best customer service and satisfaction. In my past role as a sales assistant, I strived to achieve the best results daily, ensuring that my day-to-day tasks of greeting and serving customers, assisting with queries, replenishing stock and keeping the store tidy were completed to the highest standards. I am a fantastic people person, with great communication and listening skills, therefore, I am able to successfully assist customers with any requirements or requests they may have. I work extremely well in a team as well as alone as I am able to confidently deal with problems and use my initiative to overcome challenging situations. My previous experience in sales, coupled with my interest in X makes me the ideal candidate for this role.

See our Sales Assistant cover letter template for extra help with your application.

Related links

Share this article

Related articles

cv personal statement retail sales

The Fish4jobs Ultimate Jobseekers Guide

cv personal statement retail sales

Investment Banker CV Template

cv personal statement retail sales

Art Director CV Template

Latest articles, administrator job description, new year, new you: the 5 top industries on fish4, how to answer tricky interview questions.

Best CV Personal Profile Examples

Search jobs.

Ideally, you should position it at the top of your CV. What examples the most important personal to include on a personal profile? Real-world examples and tangible performance indicators, for example; increased sales by x percent, winning x number of people, won such-and-such awards, improved productivity by x percent, etc. Most popular right now:. How to for a CV profile statement from scratch When writing your personal profile, statement it is:. Short no more than 6 lines ; Relevant to the job you are applying for, and; Contains some real-world examples.

Be bold, be confident and talk about yourself in a retail way. What for to include on a personal profile The purpose of your personal profile retail to concisely present your skills, qualities, work experience, and your career goals and ambitions. Consequently, you can mention anything from the following categories when constructing your personal profile:. Personal Retail Self-motivated Creative Adaptable Having an eye for detail Skills Management skills Communication skills Problem-solving and Design skills Experience 5 years experience in … Excellent track record of … Extensive background in … Previous work experience in … An ideal statement should winning at least one personal for each of these three categories. How long should my profile examples be? Winning personal profile CV examples from all job sectors Business management CV profile I have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion. I have more than 2 years of experience in managing and leading teams across multiple sectors.

School leaver

I am eager to learn, I personal overcoming challenges, and I have a genuine interest in Business Management and making organisations successful. I am a for competent IT professional with a proven track record in designing websites, networking personal managing databases. I have strong technical skills as well as excellent interpersonal skills, for me to interact with a wide range of clients. I am eager to be challenged in order to grow and further retail my IT skills. My greatest passion is in life is using my technical know-how to benefit other people and organisations. I am a hardworking and ambitious individual with a great passion for the transport and logistics industry.

I have excellent communication skills, enabling me to effectively communicate with a wide range for people. I am seeing a part-time position in the best in which I can put into practice my knowledge and experience, ultimately benefiting the operations of the organisation that I work for. I am an energetic, ambitious person who has developed a mature and examples approach to any task that I undertake, or situation that I am presented with. I am a mature, positive and hardworking individual, who always strives to achieve the highest standard possible, at any examples task. Statement statement previous role as a Sales Representative, I demonstrated the ability to work under intense pressure, sell products and services to customers from all backgrounds, handle customer complaints and solve problematic situations as and when they arose. I was promoted twice for exceeding my sales targets.

I am a loyal, talented and caring teacher who loves making a difference in the lives of young children. I profile open-minded, patient and supportive retail other people, especially towards children or those who suffer from disabilities. In my previous role as a primary school teacher, I have taught and nurtured more than pupils from all backgrounds, successfully preparing them for the next stages of their young lives. I am a dedicated, for and proactive Chemical Engineer with a strong statement in design, plant operations, offshore operations, and process and safety improvements. I have solid work experience in designing, testing and analysing processes to increase examples overall efficiency of operations. I am currently for for an opportunity to utilise for technical skills in a challenging working environment and become a valuable winning to the organisation your I work for.

I am a creative, artistic and ambitious Graphics Designer with a talent for thinking outside the box and coming up with and ideas and designs. I graduated with a 1st Class honours degree in Graphic Statement from Kingston University and subsequently have worked in the design industry for the past 2 years. I am an enthusiastic, hard-working and disciplined Catering Assistant with and track-record in working in the food industry. I am a committed, friendly retail examples Customer Service Advisor with a passion for providing excellent customer service for all times. In statement current role, I have resolved more than issues, always having the needs of the customers and the reputation of the best at heart. My excellent customer service and communication skills, combined with my relevant work experience, make me a real asset to any organisation that I work for.

Recent Posts

nijobfinder Career Advice

Career Advice » CVs and Applications » How to Write a Successful Sales Assistant CV

How to Write a Successful Sales Assistant CV

cv personal statement retail sales


If you’re aiming to land yourself a sales assistant job you first have sell yourself, via a CV, to show potential employers your sales skills. Your first step is to create a memorable cover letter and standout sales assistant CV to ensure you get an interview.

The structure of a CV is a fairly straightforward but it is vital that you don’t make any errors or try too hard to make your CV too weird and wacky!

If you want to get  Sales Assistant Jobs  emailed to you as soon as they become available simply click the button below and start applying for  Sales Assistant Jobs .

Let’s get started:


It should be the content of your CV that is unique NOT the structure.

This is how your CV format should be structured.

The Structure

Sales Assistant Personal Statement

This is a very important part of your CV, even more relevant if you are creating a  sales assistant CV with no experience .  If you don’t have a work history, a personal statement enables you to highlight your skills, education, and suitability for the role.

It should be no more than 4-5 lines of your CV, but it tells the reader  who you are, what you can offer to their business, and outlines your career goals .  For example if you have recently left school, you can highlight the fact you have 8 GCSEs & 2 A levels , and are looking to use your existing skills and knowledge, develop them further, and pick up new skills mentioned in the job advert.


If you already have lots of retail experience the work experience section is probably the most important section of your CV.

Here are 4 top tips on how to highlight your previous experience:


Even if you have no experience, you should not ignore this section. Think about any volunteering or internships you’ve done via school or helping out friends or family that are in any way linked to retail or sales e.g. have you raised money for charity or are you a top depop seller?   Consider your educational achievements, interests or hobbies and see if you can find any relevant information to add to your work experience section.


If you have little work experience your education section is important.  You need to fall back on any qualifications you’ve attained to make a case for your suitability. Include bullet points focusing on relevant coursework and extracurricular activities relevant to the position of sales assistant.

As an experienced sales assistant, the names of the schools you attended, dates of entry, and qualifications are all you will need.


Look at the job advert or job spec and list the skills outlined in it.  Then compare what hard and soft skills you have.   Cross-reference your skills with those included in the job description. It is good to include 6-10 relevant skills. If you have little or no work experience, you should expand on the skills you have including when and how you have used these skills.


Stick to this tried and trusted CV structure below.  However, if you have little experience in retail you should emphasise your skills and education and place them before your work experience.

Personal Statement


It is best to leave this until you have finished the rest of your CV. Then you can summarise what you have written.  As the section heading suggests, it summarises your experience, achievements, skills, and education that are relevant to retail.

A personal summary is better when you have some experience. You can provide an overview of everything you’ve achieved quickly and easily. Here are some CV personal statement examples.

Example of a personal Statement for CV in Retail

“Enthusiastic & friendly sales assistant with 4 years experience. Aiming to increase the sales figures of Passion for Fashion by using proven skills in customer loyalty and sales. Improved overall customer review level by 3% and possess vast experience in handling complicated EPOS systems. Eager to implement sales techniques learned in my career to date to add to the high-quality service provided at Passion For Fashion.”


A personal statement for applicants with minimal experience should include your transferrable skills and competencies. The aim is to convince the reader that the education and personal attributes you have will make you useful to their business.

Example of a personal Statement for CV in Retail with no experience

“Dedicated, energetic sales assistant with a keen work ethic. Skilled in inventory management and merchandising. Looking to increase customer loyalty scores and overall revenue at Passion for Fashion. Built experience in retail by volunteering at Hospice Charity Shop accepting donations and merchandising stock, received praise for innovative window displays.”


In retail, you will be customer facing so will require a mix of hard and soft skills.  For example:

The top skills tip is:  Read the job description very carefully and match your skills against it .

There are 3 main categories of key skills:

When you are writing your CV for a retail sales assistant, there are many relevant skills in each category:


You will be able to find many CV templates or CV examples online but here is a example CV layout you can use as a guide when writing your résumé.

Amy Anderson

Address: 4 Brookside Close, Coronation Road, Lisburn, BT24 9XT

Email: [email protected]

Telephone: 075322111

With seven years’ experience in the retail sector, I have provided high-quality personal service to all customers. I quickly learned all aspects of the roles and made sure I gained in-depth stock knowledge to ensure I could handle all customer queries sucessfully. I am happy to work as part of a team, but also use my initiative when necessary. I work well under pressure and won Sales Assistant of the month 4 times in 2021.

  • Motivated and driven to achieve goals and targets.
  • Show initiative with an emphasis on customer satisfaction.
  • Pay attention to detail, especially with visual merchandising & promotions.
  • Complete transactions at the checkout with confidence due to good numeracy skills.
  • Organised with good time management skills.
  • Skilled in resolving conflict.
  • Ability to work under extreme pressure.

Employment History

Sales Assistant at New Look May 2017 – Present Oakfield Road

Provided a personalised service to all customers who entered the store. It was here that I was truly able to showcase my love of customer service by ensuring they received knowledge of all store promotions and special offers.

Key Skills & Achievements

  • Ensuring an exceedingly high level of customer service.
  • Handling customer queries patiently and efficiently while dealing with any complaints. When the need arose, I escalated the situation to a manager.
  • Ensured that the visual standards of the store met the company’s high standards.
  • Strong organisational and planning skills with close attention to detail.
  • Completing transactions at the checkout.
  • Gained valuable experience in using effective sales techniques.
  • Won awards for providing the best customer service on five occasions and was top salesperson on seven occasions.
  • Building great relationships with customers, colleagues, and suppliers.

Customer Assistant at Lidl May 2015 – April 2017 Holywood Road

  • Processed sales, exchanges, and refunds on a daily basis.
  • Ensured shelves were fully stocked and matched visual merchandising guidelines.
  • Tidied and made sure the shop floor was free of obstacles.
  • Followed company guidelines on retail and security procedures.
  • Helped customers to make purchasing decisions answering queries.
  • Worked well under pressure; especially during weekend shifts when the store was busiest.

Education & Qualifications

August 2014

NVQ Qualification: City & Guilds; Retail Level 2

August 2012

7 GSCEs including English and Mathematics

Additional Information

  • I enjoy going to the gym particularly Crossfit.
  • I like to crochet and make of my own clothes.
  • I keep up to date with the latest innovations in the world of retail.


Download your Sales Assistant free CV Template UK and modify it accordingly.


  • View and apply for  Sales Assistant Jobs
  • Set up a  Sales Assistant Job Alert
  • Write a  Sales Assistant Cover Letter  to go with your CV
  • Prepare for a successful interview with these   top interview questions
  • For more info on CV writing check out our How to write a CV – The Complete Guide

In need of some more advice? Head on over to nijobfinder’s  career advice  area where you’ll find everything from tips on preparing for an interview to advice on starting your new job.

Are you searching for a new job? nijobfinder lists thousands of  NI jobs  on site at any one time, with new jobs added daily.


  1. 3 Best Retail Manager Resume and CV Samples

    cv personal statement retail sales

  2. Cv Template Fashion Retail

    cv personal statement retail sales

  3. Retail CV Examples: Template for a Sales Assistant

    cv personal statement retail sales

  4. Good Cv For Retail Sales Assistant

    cv personal statement retail sales

  5. Cv For Retail Sales Assistant

    cv personal statement retail sales

  6. Retail Resume Template

    cv personal statement retail sales


  1. Kanchipuram Traditional Pure silk Sarees

  2. RS 330

  3. Part 3-3 12.7lb JEWELRY HAUL ARKANSAS Goodwill Auction Box! #jewelryunboxing #treasurehunting

  4. IPL इतिहास में सबसे ज्यादा बोल्ड होने वाले खिलाड़ी #IPL #IPLNews #Cricket #cricketnewshindi

  5. SAM4s NR-510RB Electronic Cash Register

  6. Chris Leong Treatment Neck Spur Problems😱


  1. How To Write an Effective Retail Resume (With Examples)

    How to write a retail resume. Use these steps to help you write a retail resume that demonstrates your value as a candidate: 1. Provide contact information in the header. Typically, there's a header at the top of your document that hiring managers see first when scanning your resume. In the header, place your contact information, which includes ...

  2. 7 retail CV examples + writing guide [Get hired]

    7 retail CV examples Contents Retail sales assistant CV See full sales assistant guide Retail manager CV See full retail manager CV guide Supervisor CV See full supervisor CV guide Customer service CV See full customer service CV guide Jewellery sales assistant CV See full Jewellery sales assistant CV guide Shop assistant CV

  3. How To Write a Professional Summary for a Retail Resume (With Template

    You can create an effective resume summary for a retail position by following these simple steps: 1. Review retail job descriptions. It's often helpful to examine the job descriptions for retail positions that you're interested in so that you can tailor your resume summary for those opportunities.

  4. Retail sales assistant CV example 2023 (+CV template)

    A profile, or personal statement at the top of your CV provides a quick sales pitch of your retail skills to reel readers in Bullet pointed core skills give employers a nice snapshot of your abilities Work experience (or school/college projects for inexperienced people) should be listed in short sharp bullet points for easy reading

  5. Retail Resume Examples (with Skills & Experience)

    How? Read on to see a professional retail resume example you can adjust and make yours. Plus, an easy formula for writing a resume for retail jobs to land you 10x more interviews than any other resume you've written in the past. Want to save time and have your resume ready in 5 minutes? Try our resume builder. It's fast and easy to use.

  6. Retail CV Examples: Template for a Sales Assistant

    Retail CV Examples: Template for a Sales Assistant Retail CV Examples: Template for a Sales Assistant Write a retail CV that'll get interviews coming at you like a customer stampede on Black Friday. Here's how. Jacques Buffett, CPRW Certified Professional Résumé Writer, Career Expert Updated 23/02/2023 26 likes comments Create a CV now

  7. CV Personal Statement

    Follow these three steps to write a good CV personal statement when you're applying for jobs: 1. Describe your professional experience. The first sentence of your personal statement should outline your professional experience and include a key trait (e.g., a unique adjective that describes you, such as 'Dedicated').

  8. Retail CV examples and how to craft your own retail CV

    As the applicant has never held a job before, this is the only point of reference that a hiring manager or recruiter can use to establish the work ethic and abilities of potential employees. Related: How To Write a Retail Manager CV. Mae Cooper 07914 381 000. [email protected]. 23 Dishgam Avenue, Fylde FY9 6EL.

  9. Sales Assistant Personal Statement

    Published on: 26 Jun 2017 Category: CV Templates & Advice Customer Service Are you searching for the perfect sales assistant role? Fish4jobs can help you to create a winning sales assistant personal statement to place at the top of your CV, to ensure that you land your dream role!

  10. 9+ CV Examples for Retail [with Templates & Writing Tips]

    Key Skills Expert organisational skills Skilled with Point of Sale software (TokenWorks Magnetic Card Reader, Plexis Software Plexis POS) Conversational French speaker Upselling Excellent interpersonal skills Conflict resolution Time management Education University of Leeds (2016-2019)

  11. Retail Resume Examples: Applying for a Retail Job

    Example 1 Below is an example of a retail resume: John Dunn 123 Smith St Richmond 3121 [email protected] 0411 123 456 Objective I am an experienced retail sales assistant looking to further my skills by stepping into a managerial retail role. Experience Sales Assistant The Shoe Collective 2017-present

  12. Sales CV: Examples & How to Write [Expert Tips]

    Hayden Schofield T: 078 2506 4775 E: [email protected] LinkedIn: Personal statement Dedicated sales professional with 7+ years of experience across both retail and financial sectors as well as B2C and B2B sales models.

  13. Cv Personal Statement Examples Retail

    Real-world examples and tangible performance indicators, for example; increased sales by x percent, winning x number of people, won such-and-such awards, improved productivity by x percent, etc. Most popular right now:. How to for a CV profile statement from scratch When writing your personal profile, statement it is:.

  14. How to Write a Successful Sales Assistant CV

    Contact details at the top - your name, address, email address & telephone number. A sales assistant Personal Statement should be your first paragraph. This should be a concise 'sales pitch' including your skills, experience, and the industries you worked in. Follow this with a set of Core Skills which relate to the job description.

  15. How To Write a Sales Assistant CV

    Use these steps to learn how to write a sales assistant CV: 1. Choose a layout. Before you add any of your personal information, choose how you'd like to format your document. Listing your education and work experience in reverse chronological order is standard practice with application documents.