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Blog. Creative thinking for better business.

Tap into your higher consciousness to release your creative potential.


Posted by Amy Morgan

Creativity is one of the most valued and valuable human traits – creative thinking is the tool we use to unleash our potential. However, despite this, creative thinking is not specifically linked to intelligence or IQ – that is to say, while very creative people generally have higher than average intelligence, they are not necessarily all geniuses. So what is creativity, where does it come from, and how can we get more of it? These questions and more are answered in this illuminating post.

Creative thinking is divergent thinking

Creativity is sometimes measured in terms of ‘divergent’ thinking. Divergent thinking is defined as “the ability to come up with a large number of responses to an open-ended probe” for example How many uses can you think of for a brick?(Runco & Marz 1992 ). Measuring creative thinking is a more interesting approach than measuring ‘creative productivity’ where we might ask: ‘How many designs, paintings or books did you produce…?’

The question is: how can us every day mortals enhance our ability to produce creative ideas? How can we create more room for creative thinking? Why should we care about creative thinking? Because enhanced creativity leads to better business ideas, greater digital innovation, more inspiring graphic design, greater brand equity, even better cake. This is where the thought of exploring ‘Higher Consciousness’ came to us and in turn, became the topic for our agency’s Sunday inspiration video.

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creative thinking - an Image from School of Life's video, a creative mind unleashed is great for business

Watch the School of Life's take on creative thinking for more on this imaginative and illuminating subject.

Boorish bozo versus creative mojo

The phrase ‘Higher Consciousness’ may sound like there is a lot of tree hugging and meditation involved; fond as we are of those delightful entertainments, it turns out higher consciousness is simply a state of mind – or perhaps, allowing the mind to enter into a different state. A state where more creative thinking is not only possible but enhanced.

This means, instead of allowing ourselves to be entirely consumed by day-to-day trivialities where the reptilian brain’s obsession with survival and our narrow ‘me, me, me!’ is all consuming, we place ourselves instead into situations where we encourage our brain to enter states associated with the neocortex (the bit that developed after the reptilian brand). This is a more creative state of mind, a more thoughtful and imaginative space.

The neocortex is associated with imagination, insight, and empathy – the states of mind associated with higher consciousness. In this state we are more able to triumph over reptilian concerns like fear, fight or flight and begin to see ourselves as connected to the whole – an ‘oceanic perspective’ if you will. This is the kind of state Einstein was in when he formulated E=MC, when Michelangelo carved his masterful’David’ or Khalil Gibran wrote ‘The Prophet’. In other words, this is a magical state where possibilities are endless.

Design space to think

So how do we get into such a space? It turns out we need to give our brains room to go beyond the humdrum of the everyday. To venture away from modern-day media landscape littered endless social media feeds and their episodic updates on GOT memes. We need to get out of our routine behaviors that so easily become stifling ruts that kill creative thought. In other words, we need to be creative about how we make space for creative thinking to happen.

We each need to find our own ‘access point’ or shortcut to this space. Nature is a good nutrient for the creative mind – it offers us a diet of ‘peace’, ‘solemnity’ and ‘tranquility’. So take time to listen to the ocean, watch clouds pass across the sky, enjoy sunlight flickering through the trees, listen to birdsong, take a walk in green pastures, breath in the fresh air and smell of freshly cut grass, watch the stars… However and wherever you find your path to peace, you will find your self on a journey towards to greater creativity.

OK, so how many uses for a brick did you come up with?

(If you would like to see the results from our creative thinking, have a look at some of our work or awards the work has won. If you would like to watch more from The School of Life click here ).

The ultimate creative thinking technique is to think like God. If you're an atheist, pretend how god would do it.

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3 Ways to Get Back to Open Creative Thinking

19 jan 3 ways to get back to open creative thinking.

Creative thinking allows for bigger and better ideas.

Would you like to have more creativity, make better decisions, and be more likely to keep your mojo? Today I want to talk to you about the value of wandering and creative thinking in life and in business.

Wandering means to move about without a definite destination or purpose. It is something I have been thinking about lately, as I have committed to spending four months of this year wandering.

Dr. John Izzo's keynote addresses are customized to fit your needs and discuss topics such as the power of creative thinking.

You might be thinking, that’s well & good for those able to take time off, but I’m not sure my boss would appreciate it if I came to his office and said I was going to “wander” for a while. But there are ways to wander even with a tight schedule, and the value of the time dedicated to wandering is unparalleled.

Watch my latest video to hear stories that illustrate the value of wandering.

Wandering and the Power of Open Creative Thinking

Joseph Campbell, the American Mythologist, writer & lecturer, most popular for his show, “The Power of Myth,” wrote about wandering and the value of it. He said that wandering was the opposite of having a plan or an agenda. It is to talk about or do whatever strikes you, or whatever comes up. It is to wake up in the morning and decide what is the most important thing for you to do that day. Early in his career, he spent four years holed up in a cottage in Woodstock, New York reading. He had dropped out of University to do so. You can’t help but wonder if Joseph Campbell would have become the world’s leading mythologist if he had gone to university instead.

Maybe you aren’t able to take four years off to wander and just work on your creative thinking , but what about taking a few hours a week or part of a day on a weekend to just listen to yourself, do what you want, and think about whatever comes into your mind? You might be surprised at what you will come up with.

How Does Open Creative Thinking Relate to My Business?

A few years ago, I worked with a senior team in one of my business improvement workshops who, once a month would have a “blue sky meeting.” In a way, this meeting was to wander. This meeting had no specific agenda; anything could come up EXCEPT for something that had to do with an immediate business problem. It was to look at the big picture and to allow creativity to flow. So many good ideas came out of these meetings, which is not surprising because research shows that the average leader has about 60-70% less time to think and reflect than leaders did thirty years ago. This is  ironic, given that research also shows that when we “wander” and get away from a problem, we are more creative and that the problems we face are MORE complex than they used to be by far.

One of my favorite CEO’s is Darren Entwistle, former CEO at TELUS. His employees told me they hated when he went on vacation because he would come back with all these big and great ideas for the business. While he was away and free from the immediate stress of the daily grind, his mind would freely flow and allow him to think about the big picture. Some of his best ideas happened while he wandered.

Here are three ways to wander more:

So here’s to wandering, to moving about without a definite destination and purpose, and just seeing what happens along the way.

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Dr. John Izzo has spoken to over one million people, advised over 500 companies, authored nine best-selling books, and helped some of the world's most admired companies. He has been a pioneer in creating successful businesses and emerging work trends for over twenty-five years.

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Global Institute of Creative Thinking

The long-term ambition of the global institute of creative thinking, is to build a global platform, that enables and promotes, better teaching and learning of creative thinking..

Join us for the 5th Creativity in Education Summit on November 23-24, 2023! Click to learn more.

Global Institute of Creative Thinking (GIoCT) - A global movement to promote the importance of teaching creative thinking in schools.

Young, vibrant and dedicated, we are a fast-growing UK-based foundation focusing on encouraging creativity in education through curriculum innovation, reform, professional learning and collaboration.

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Behavioral questions about creative thinking

The most effective way to assess your creative thinking skills is by asking behavioral job interview questions . These are strategic questions that require you to provide the interviewer with work situations that you encountered in the past by describing how you handled them. The way you respond to these questions tell the interviewer more about your personality, thought processes, work methods, and ethics.

There are multiple reasons why behavioral interview questions are used. The main objective of an interviewer is to find and hire the best candidate for the position, but also the one that fits the company culture .

Behavioral interview questions often start with:

As you can see, they require more than a ‘yes’ or ‘no’ answer and ask from you to elaborate on a specific situation. An example of a commonly used creative thinking ability interview question is ‘ tell me about a time you had to develop a creative approach to solve a problem .’ This question requires you to provide an actual situation from your past experience in which you used certain skills to solve a problem at work.

Behavioral interview questions are used to assess key skills such as creative thinking, but also communication , adaptability , leadership skills , and conflict resolution . The questions the interviewer asks relate to the most important characteristics needed for the job that you’re applying for. Your behavior and approach to past situations are the most accurate predictors of your performance in similar situations in the future.

Interviewers consider the following when using behavioral questions in a job interview:

Costs of bad hires

Making wrong hiring decisions is an expensive mistake to make for a company. Not only does it cost time and money to find candidates, once they are hired and turn out not to be the right person for the job, but they can also have a negative impact as well. Bad hires can have an impact on the rest of the team by, for instance, being an underperformer. This can, in turn, impact productiveness. This is the most important reason why interviewers ask you different kind of interview questions to assess your suitability for the job.

Important details of your behavior in the workplace

Behavioral questions require you to provide an example of how you have acted in past work situations. The information that you give in your answers is used to determine how your past performance aligns with the current hiring needs of the company. Furthermore, it gives them insights into your personality, creativity, problem-solving skills, and any other skill that they are looking for.

The best predictor for future performance is how you have acted in the past

The reason that employers are interested in how you handled situations in the past is that it’s the best indicator they can get to gauge your future success. It’s a proven technique that gives more insight into your future work performance . It’s therefore advisable to prepare for the most common interview questions and specific questions that you expect based on the job description and the research you have done on the company. Based on your answers, the interviewer wants to assess if you’re the right person for the position.

Hiring the right candidate and avoiding bad hiring decisions

Ultimately, behavioral interview questions are used by employers to make the best hiring decision. You previous patterns in work-related situations play an important part in this decision. Your answers give more insight into how you handle critical situations. Also, it shows if this approach matches the ones required for the job you’re applying for. If you prepare your interview in the right way, you can make sure that your answers include important aspects of the job’s requirements. As you can imagine, the interviewer is looking for candidates that fit the job description , so make sure to make your answers related.

Why creative thinking skills matter to the interviewer

As described earlier in this article, creative thinking skills are essential for companies to be successful. Employers are, therefore, interested in how you handle certain situations. This is also the reason that during job interviews, you should be able to demonstrate that you have used creative thinking skills in the past. The answers you provide should demonstrate that you can take on the day-to-day tasks required for the job and that you have development potential.

Behavioral interview questions about your creative thinking skills are used to find out who you really are and how you go about handling certain situations. The interviewers want to get the following questions answered:

Frequently asked job interview questions about creative thinking

Preparing answers to job interview questions about creative thinking

When you’re preparing your answers, it’s important to consider a couple of important elements during your preparation.

Start by researching the job description and company . By doing so, you can identify the needed skills, abilities, and competences for the job.

Create a list of skills, abilities, and competences

Behavioral questions are a great opportunity for you to demonstrate that you’re a good fit for the position. Based on the skills, abilities, and competences that you found through your research, you can prepare your answers. For a lot of companies, similar skills are important such as creativity, teamwork, leadership, adaptability, taking responsibility, etc. You can rank the skills on importance in relation to the requirements of the position that you are interviewing for.

Think about your greatest achievements

Create a list of your work experiences that include the required skills, abilities, and competences for the job. Highlight successful situations where you demonstrated behavior that shows your suitability. Focus on delivering a to-the-point and concise answer.

Provide successful situations and include challenging ones

It’s obvious that you should highlight situations that had a successful outcome. However, the interviewer might also be interested in challenging situations that you encountered during your previous jobs. It’s therefore important that you prepare to answer such questions.

Describe to the interviewer how you handled a certain situation, what you did, why you did it, and what the results of your actions were. Also, explain what you learned from the situation. Based on the information you give, there’s always a chance that the interviewer will ask follow-up questions. They do this to test your self-awareness by, for instance asking ‘ how you might handle a similar kind of situation differently ‘ now.

Structure your answer according to the STAR method

The interviewer wants you to elaborate on past work situations. Think of a common creative thinking interview questions such as: ‘ Tell me about a time you had to use your creativity to solve a problem at work .’ By preparing example scenarios to questions you’re expecting, you can give answers that the interviewer is looking for. Make sure that you provide the interviewer the situation you were in, your task in that situation, the action you took, and the specific results that can come out of those actions. This is called the STAR-method and is discussed in more detail later on in this article.

The STAR method allows you to provide to-the-point answers that are logically structured if you follow each step. Below the STAR method is discussed step by step.

General elements to consider when you’re preparing your answers:

STAR Interview Technique

As stated earlier, most creative thinking questions can be categorized as behavioral interview questions . The best way to answer these questions is by using the STAR method. This method allows you to provide the interviewer with a to-the-point answer of how you handled previous situations. Below the STAR acronym is broken down into steps.

Start by providing context around the situation or challenge that you were facing in your work. Provide the needed relevant details but stick to the essentials and keep it concise.

After you provide the context around the situation, provide the interviewer with information on your task. Discuss your specific responsibilities and what your role was in that situation.

Next, describe the actions that you took to resolve the situation or challenges you faced. The best way to go about this is by providing a step by step description of the actions you took.

After you discussed the situation, your task, and the actions you took, focus on the results. Describe the outcomes of your actions and make sure to take credit for your behavior that led to the result. This part of the answer should include what you accomplished but also what you learned from the situation. Always focus on positive results and positive learning experiences.

Mistakes to avoid when answering creative thinking questions

Below a couple of common mistakes are discussed. Make sure to avoid them during your job interview.

Unrelated answers

Always make sure that your answer relates to the skills needed for the position that you’re applying for. A common mistake that job candidates make when they’re not prepared for such interview questions is providing an unrelated answer. Unrelated answers provide the interviewer nothing that they are looking for and should, therefore, be avoided.

Rambling during a job interview can suggest that you’re unorganized in your thinking. However, it can also indicate that you did not prepare. When you’re walking the interviewer through your story, it’s easy to go into details and start rambling. By doing so, you might actually end up confusing the interviewer. It’s important that you prepare for different interview questions so that you stay on track during the actual interview. Use the STAR method that’s mentioned above to do this.

Not showing confidence

Interviewers look for candidates who are able to demonstrate their abilities in a confident manner. If you’re unsure about your accomplishments or you deliver a half-decent answer, this will hurt your chances of getting the job. It’s, therefore, a smart strategy to think of several example situations that you can use during your interview.

Sample answers to interview questions about creative thinking

Below some example answers to commonly asked creative thinking questions are discussed. However, these are only ‘general’ examples for your inspiration. Do not forget to structure your own answers and relate them to the requirements of the job to demonstrate your suitability.

Creative thinking interview question example 1:

The first question requires you to discuss a time when you had to think outside of the box to solve a problem. It’s important that you talk the interviewer through your creative process that brought you the positive results.

‘Tell me about a time you had to think outside of the box to solve a problem.’

‘In my current position as a business development manager, I’m responsible for a team of five and was tasked with identifying new business opportunities and maintaining relationships with existing clients. Last year, a client approached me who was looking for an additional service in our software that we did not yet provide at the time. For me, this was a great opportunity because it was a request for a new product on top of our current service that came from a client. 

I told our client that we did not offer that service at the time but that we could develop it fairly quick. I asked them how they used our product and how the new service in our software would benefit them in order to get a better understanding of their request and help them improve their business. After that, I contacted our development department, and we made a plan to develop the service within the next couple of months.

I presented the plan to our client and discussed that they could use the service for free on a trial basis to help us finetune the software. This allowed us to test the new features with an actual user of the product to get it ready to launch in the market. The client was impressed by our efforts in order to satisfy them and happily agreed with our solution. We were able to develop the new feature within three months and made it available for other clients after six. For our team, this was a great achievement that did not only help satisfy an important client but also generated additional turnover.’

Why is this a strong answer?

Creative thinking interview question example 2:

This question regards the ‘most’ creative project you have worked on in your career. This is an opportunity to highlight an accomplishment. Furthermore, it allows you to demonstrate that you have what it takes to successfully perform the job.

‘Tell me about the most creative project you have worked on.’

‘I worked on several projects that required creativity, but one really stands out. I had to make a plan to increase market share for our products and present this plan to our board. The company was going through a bit of a rough patch, and there was no room for an increase in the marketing budget. I analyzed several components that ranged from regionally expanding our footprint into new markets, distribution channels, differentiation of products, marketing, customer segments, and pricing structures. I tried to come up with a creative solution to provide the board with real options that would impact sales.

Based on my research, I advised the board to have a closer look at the distribution channels and how we’re currently selling our products. This was the ‘easiest’ way to increase market share without increasing the marketing costs too much. Up until that time, our products were sold through specialized dealers and as the availability at the point of sale is very important to customers, increasing our distribution footprint could offer us the potential to increase our market share. The demand for our product was higher than the availability through our dealers. The board was willing to try this new strategy, and I, together with my team, made a plan to start making the products directly available to customers through online outlets and retail stores.

Through the implementation of our new distribution strategy, we saw the first increase in market share within the first two months. At the end of that year, the sales of that product line were up over 25%, which was a great accomplishment.’

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How to enhance Creative Thinking

How to develop a creative mind 6 hacks for creative thinking | personal development tips, sharing buttons:.

00:00 foreign

00:03 [Music]

00:08 developing a creative mind means

00:10 allowing yourself to relax and think

00:12 outside of the box you can become more

00:15 creative by setting aside time to

00:17 brainstorm ideas breaking up your

00:19 routine and seeking inspiration from

00:21 people and places around you travel

00:23 meditation and positive thinking can

00:26 also do wonders in this video I will

00:29 take you through six ways to develop a

00:31 mind that is creative let's begin

00:34 [Music]

00:38 to be creative your mind should be at

00:41 ease and free from all distractions

00:43 around you once everyday stress and

00:45 worries have left your mind you will be

00:47 able to imagine and think of new ideas

00:50 schedule quiet uninterrupted time to

00:53 relax and let your mind wander schedule

00:55 this time on a day off from work or

00:58 during a part of the day when you have

00:59 no commitments

01:01 avoid scheduling this time right before

01:03 an important deadline or appointment

01:05 which may distract you in short set

01:08 aside time for your brain to think

01:10 creatively and away from all the chaos

01:12 of everyday routine

01:13 [Music]

01:18 designate a creative space with natural

01:21 light artificial lighting can cause a

01:23 drop in cortisol levels leading to

01:26 sleepiness and reduced productivity

01:27 natural light on the other hand can make

01:30 you more alert choose a spot in your

01:33 home or office for your creative

01:34 thinking time that has Windows and

01:36 provides ample natural light during the

01:38 day a balcony outdoor patio or quiet

01:42 Garden are excellent options for a

01:44 creative space if you live in a small

01:46 house choose a spot in a nearby park the

01:50 idea is to expose yourself to more

01:52 natural light

01:53 time your creative sessions in the

01:56 morning or early afternoon to make the

01:58 most of daylight hours

02:00 foreign

02:00 [Music]

02:05 how many times in an hour do you peep

02:07 into your phone the truth is we cannot

02:10 live without our mobile devices and the

02:12 internet but they bring in a lot of

02:14 distractions remove all digital

02:16 distractions to improve your focus one

02:19 of the most difficult parts of the

02:20 creative process is finding the

02:22 discipline to follow through with ideas

02:24 remove hindrances by eliminating

02:26 electronic distractions while you allow

02:29 your brain to think creatively turn off

02:31 your phone Wi-Fi connection television

02:33 and radio to immerse yourself in the

02:36 project at hand

02:39 foreign

02:44 the right spot and removed all

02:46 electronic distractions it's time to

02:49 brainstorm ideas choose a specific issue

02:51 a recent problem or a goal you want to

02:54 achieve to brainstorm about sit down

02:56 with a piece of paper and pen and write

02:58 down as many ideas as you can in a 45 to

03:01 60 Minute period for instance if you are

03:04 planning to start a new business

03:06 describe the business in 200 to 300

03:09 words why do you really want to do this

03:11 business how will it help people will

03:14 your business solve an existing problem

03:16 what are the pros and cons of starting a

03:19 business how will you arrange funds

03:21 what's your backup plan if the business

03:24 fails it will not only help you

03:26 visualize your business plan but also

03:28 make you aware of the challenges you are

03:30 likely to face when you actually start

03:32 the business

03:33 when you brainstorm ideas away from all

03:36 the distractions you will get more

03:37 clarity and help you look at things from

03:39 a different angle

03:41 [Music]

03:47 following a fixed routine day in and out

03:49 is the biggest enemy of creativity why

03:52 do I say so

03:53 a routine removes the need to think out

03:56 of the box and keeps you away from new

03:58 ideas but when you change your daily

04:00 routine it helps you expand your thought

04:02 process it keeps you always on your toes

04:05 and opens your mind creatively

04:07 I am not asking you to make major

04:09 changes to your routine you could do

04:12 simple things such as take a new route

04:14 to work maybe you find an interesting

04:16 billboard that could spark up some new

04:18 ideas change the arrangement of your

04:20 work desk listen to different music and

04:23 podcasts from what you generally do

04:25 these changes may sound small but they

04:28 keep your thought process going and your

04:30 brain at work

04:32 [Music]

04:38 creativity is contagious surround

04:41 yourself with other creative people to

04:43 get inspired from depending on your

04:45 interests you may get along well with

04:47 entrepreneurs photographers writers or

04:50 filmmakers attend events take lessons or

04:54 join groups where you will have the

04:55 opportunity to meet such people

04:57 motivational speeches can be catalysts

05:00 for your creative thinking process

05:02 hearing about other people's experiences

05:04 creative efforts and success and failure

05:07 stories can be a great push to develop a

05:09 creative mind

05:10 look online for Ted Talks pertaining to

05:13 your creative interests or attend

05:15 lectures at a local seminar

05:17 remember you always gain something by

05:19 watching and listening to others maybe

05:22 the ideas they share won't apply to your

05:24 situation one hundred percent but even

05:26 if they make five to ten percent of the

05:28 difference they are worth watching

05:31 that's all for today remember a creative

05:34 mind is one that is open to

05:36 possibilities and not always about

05:38 practical thoughts

05:39 it is a mind that is not afraid to

05:41 investigate new ideas and try new

05:43 creative Hobbies

05:45 it is like having a mind without

05:47 conventional boundaries if you think

05:49 this video has inspired you to think

05:51 creatively give it a thumbs up share it

05:54 with your friends subscribe to the

05:56 channel if you haven't already if you

05:59 want us to make a video on a particular

06:00 topic let us know in the comments below

06:03 I will see you very soon until then take

06:06 care and keep thinking creatively

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    Here is an overview of the construal level theory and psychological distance in the context of creative cognition along with some research-based tips & hacks on abstract creative thinking via levels of processing information

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