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Blog. Creative thinking for better business.
Tap into your higher consciousness to release your creative potential.

Posted by Amy Morgan
Creativity is one of the most valued and valuable human traits – creative thinking is the tool we use to unleash our potential. However, despite this, creative thinking is not specifically linked to intelligence or IQ – that is to say, while very creative people generally have higher than average intelligence, they are not necessarily all geniuses. So what is creativity, where does it come from, and how can we get more of it? These questions and more are answered in this illuminating post.
Creative thinking is divergent thinking
Creativity is sometimes measured in terms of ‘divergent’ thinking. Divergent thinking is defined as “the ability to come up with a large number of responses to an open-ended probe” for example How many uses can you think of for a brick?(Runco & Marz 1992 ). Measuring creative thinking is a more interesting approach than measuring ‘creative productivity’ where we might ask: ‘How many designs, paintings or books did you produce…?’
The question is: how can us every day mortals enhance our ability to produce creative ideas? How can we create more room for creative thinking? Why should we care about creative thinking? Because enhanced creativity leads to better business ideas, greater digital innovation, more inspiring graphic design, greater brand equity, even better cake. This is where the thought of exploring ‘Higher Consciousness’ came to us and in turn, became the topic for our agency’s Sunday inspiration video.


Watch the School of Life's take on creative thinking for more on this imaginative and illuminating subject.
Boorish bozo versus creative mojo
The phrase ‘Higher Consciousness’ may sound like there is a lot of tree hugging and meditation involved; fond as we are of those delightful entertainments, it turns out higher consciousness is simply a state of mind – or perhaps, allowing the mind to enter into a different state. A state where more creative thinking is not only possible but enhanced.
This means, instead of allowing ourselves to be entirely consumed by day-to-day trivialities where the reptilian brain’s obsession with survival and our narrow ‘me, me, me!’ is all consuming, we place ourselves instead into situations where we encourage our brain to enter states associated with the neocortex (the bit that developed after the reptilian brand). This is a more creative state of mind, a more thoughtful and imaginative space.
The neocortex is associated with imagination, insight, and empathy – the states of mind associated with higher consciousness. In this state we are more able to triumph over reptilian concerns like fear, fight or flight and begin to see ourselves as connected to the whole – an ‘oceanic perspective’ if you will. This is the kind of state Einstein was in when he formulated E=MC, when Michelangelo carved his masterful’David’ or Khalil Gibran wrote ‘The Prophet’. In other words, this is a magical state where possibilities are endless.
Design space to think
So how do we get into such a space? It turns out we need to give our brains room to go beyond the humdrum of the everyday. To venture away from modern-day media landscape littered endless social media feeds and their episodic updates on GOT memes. We need to get out of our routine behaviors that so easily become stifling ruts that kill creative thought. In other words, we need to be creative about how we make space for creative thinking to happen.
We each need to find our own ‘access point’ or shortcut to this space. Nature is a good nutrient for the creative mind – it offers us a diet of ‘peace’, ‘solemnity’ and ‘tranquility’. So take time to listen to the ocean, watch clouds pass across the sky, enjoy sunlight flickering through the trees, listen to birdsong, take a walk in green pastures, breath in the fresh air and smell of freshly cut grass, watch the stars… However and wherever you find your path to peace, you will find your self on a journey towards to greater creativity.
OK, so how many uses for a brick did you come up with?
(If you would like to see the results from our creative thinking, have a look at some of our work or awards the work has won. If you would like to watch more from The School of Life click here ).
The ultimate creative thinking technique is to think like God. If you're an atheist, pretend how god would do it.

August Rodin was into creative thinking (and doing) in a monumental way.

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3 Ways to Get Back to Open Creative Thinking
19 jan 3 ways to get back to open creative thinking.

Would you like to have more creativity, make better decisions, and be more likely to keep your mojo? Today I want to talk to you about the value of wandering and creative thinking in life and in business.
Wandering means to move about without a definite destination or purpose. It is something I have been thinking about lately, as I have committed to spending four months of this year wandering.

You might be thinking, that’s well & good for those able to take time off, but I’m not sure my boss would appreciate it if I came to his office and said I was going to “wander” for a while. But there are ways to wander even with a tight schedule, and the value of the time dedicated to wandering is unparalleled.
Watch my latest video to hear stories that illustrate the value of wandering.
Wandering and the Power of Open Creative Thinking
Joseph Campbell, the American Mythologist, writer & lecturer, most popular for his show, “The Power of Myth,” wrote about wandering and the value of it. He said that wandering was the opposite of having a plan or an agenda. It is to talk about or do whatever strikes you, or whatever comes up. It is to wake up in the morning and decide what is the most important thing for you to do that day. Early in his career, he spent four years holed up in a cottage in Woodstock, New York reading. He had dropped out of University to do so. You can’t help but wonder if Joseph Campbell would have become the world’s leading mythologist if he had gone to university instead.
Maybe you aren’t able to take four years off to wander and just work on your creative thinking , but what about taking a few hours a week or part of a day on a weekend to just listen to yourself, do what you want, and think about whatever comes into your mind? You might be surprised at what you will come up with.
How Does Open Creative Thinking Relate to My Business?
A few years ago, I worked with a senior team in one of my business improvement workshops who, once a month would have a “blue sky meeting.” In a way, this meeting was to wander. This meeting had no specific agenda; anything could come up EXCEPT for something that had to do with an immediate business problem. It was to look at the big picture and to allow creativity to flow. So many good ideas came out of these meetings, which is not surprising because research shows that the average leader has about 60-70% less time to think and reflect than leaders did thirty years ago. This is ironic, given that research also shows that when we “wander” and get away from a problem, we are more creative and that the problems we face are MORE complex than they used to be by far.
One of my favorite CEO’s is Darren Entwistle, former CEO at TELUS. His employees told me they hated when he went on vacation because he would come back with all these big and great ideas for the business. While he was away and free from the immediate stress of the daily grind, his mind would freely flow and allow him to think about the big picture. Some of his best ideas happened while he wandered.
Here are three ways to wander more:
- Have meetings where nothing immediate is on the agenda. Any issue, idea or concern can come up.
- Take time to think every week WITHOUT a plan. Just set a time to think and see what comes up.
- If you are feeling uncreative or that you have lost your mojo, take a sabbatical and every day simply ask “what do I feel like doing today?” Soon your actions will tell you what you really want to do.
So here’s to wandering, to moving about without a definite destination and purpose, and just seeing what happens along the way.
Dr. John Izzo has spoken to over one million people, advised over 500 companies, authored nine best-selling books, and helped some of the world's most admired companies. He has been a pioneer in creating successful businesses and emerging work trends for over twenty-five years.
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Global Institute of Creative Thinking
The long-term ambition of the global institute of creative thinking, is to build a global platform, that enables and promotes, better teaching and learning of creative thinking..
Join us for the 5th Creativity in Education Summit on November 23-24, 2023! Click to learn more.
Global Institute of Creative Thinking (GIoCT) - A global movement to promote the importance of teaching creative thinking in schools.
Young, vibrant and dedicated, we are a fast-growing UK-based foundation focusing on encouraging creativity in education through curriculum innovation, reform, professional learning and collaboration.


Behavioral questions about creative thinking
The most effective way to assess your creative thinking skills is by asking behavioral job interview questions . These are strategic questions that require you to provide the interviewer with work situations that you encountered in the past by describing how you handled them. The way you respond to these questions tell the interviewer more about your personality, thought processes, work methods, and ethics.
There are multiple reasons why behavioral interview questions are used. The main objective of an interviewer is to find and hire the best candidate for the position, but also the one that fits the company culture .
Behavioral interview questions often start with:
- Give me an example of
- Tell me about a time when you
- Have you ever
- What do you do when
- Describe situations where
As you can see, they require more than a ‘yes’ or ‘no’ answer and ask from you to elaborate on a specific situation. An example of a commonly used creative thinking ability interview question is ‘ tell me about a time you had to develop a creative approach to solve a problem .’ This question requires you to provide an actual situation from your past experience in which you used certain skills to solve a problem at work.
Behavioral interview questions are used to assess key skills such as creative thinking, but also communication , adaptability , leadership skills , and conflict resolution . The questions the interviewer asks relate to the most important characteristics needed for the job that you’re applying for. Your behavior and approach to past situations are the most accurate predictors of your performance in similar situations in the future.
Interviewers consider the following when using behavioral questions in a job interview:
Costs of bad hires
Making wrong hiring decisions is an expensive mistake to make for a company. Not only does it cost time and money to find candidates, once they are hired and turn out not to be the right person for the job, but they can also have a negative impact as well. Bad hires can have an impact on the rest of the team by, for instance, being an underperformer. This can, in turn, impact productiveness. This is the most important reason why interviewers ask you different kind of interview questions to assess your suitability for the job.
Important details of your behavior in the workplace
Behavioral questions require you to provide an example of how you have acted in past work situations. The information that you give in your answers is used to determine how your past performance aligns with the current hiring needs of the company. Furthermore, it gives them insights into your personality, creativity, problem-solving skills, and any other skill that they are looking for.
The best predictor for future performance is how you have acted in the past
The reason that employers are interested in how you handled situations in the past is that it’s the best indicator they can get to gauge your future success. It’s a proven technique that gives more insight into your future work performance . It’s therefore advisable to prepare for the most common interview questions and specific questions that you expect based on the job description and the research you have done on the company. Based on your answers, the interviewer wants to assess if you’re the right person for the position.
Hiring the right candidate and avoiding bad hiring decisions
Ultimately, behavioral interview questions are used by employers to make the best hiring decision. You previous patterns in work-related situations play an important part in this decision. Your answers give more insight into how you handle critical situations. Also, it shows if this approach matches the ones required for the job you’re applying for. If you prepare your interview in the right way, you can make sure that your answers include important aspects of the job’s requirements. As you can imagine, the interviewer is looking for candidates that fit the job description , so make sure to make your answers related.
Why creative thinking skills matter to the interviewer
As described earlier in this article, creative thinking skills are essential for companies to be successful. Employers are, therefore, interested in how you handle certain situations. This is also the reason that during job interviews, you should be able to demonstrate that you have used creative thinking skills in the past. The answers you provide should demonstrate that you can take on the day-to-day tasks required for the job and that you have development potential.
Behavioral interview questions about your creative thinking skills are used to find out who you really are and how you go about handling certain situations. The interviewers want to get the following questions answered:
- How well developed are your problem-solving skills, and will they help you in the challenges you will face in the position?
- Are you able to adequately analyze and creatively respond to situations when needed?
- Can you communicate effectively with others in the workplace?
- Are you able to adjust to changing work environments?
- Can you perform under pressure?
- Are you flexible in your approaches to situations at work?
Frequently asked job interview questions about creative thinking
- Tell me about a time you had to think outside of the box to solve a problem.
- Describe a time when you took an existing process and used your own creativity to make it better.
- When have you had to develop a creative approach to problem-solving to get the job done?
- Tell me about a time you had to encourage someone else to be more creative and innovative.
- What is the most creative project or idea that you have generated in a previous position? How was it received?
- Tell me about a time you worked on the creation of a new product or service.
- Give me an example of your creativity.
- Tell me about ideas you have created that benefited your current/former employer.
- Describe a time where you worked on a project where a conventional approach was not suitable.
- Tell me how you go about encouraging ideas in others.
Preparing answers to job interview questions about creative thinking
When you’re preparing your answers, it’s important to consider a couple of important elements during your preparation.
Start by researching the job description and company . By doing so, you can identify the needed skills, abilities, and competences for the job.
Create a list of skills, abilities, and competences
Behavioral questions are a great opportunity for you to demonstrate that you’re a good fit for the position. Based on the skills, abilities, and competences that you found through your research, you can prepare your answers. For a lot of companies, similar skills are important such as creativity, teamwork, leadership, adaptability, taking responsibility, etc. You can rank the skills on importance in relation to the requirements of the position that you are interviewing for.
Think about your greatest achievements
Create a list of your work experiences that include the required skills, abilities, and competences for the job. Highlight successful situations where you demonstrated behavior that shows your suitability. Focus on delivering a to-the-point and concise answer.
Provide successful situations and include challenging ones
It’s obvious that you should highlight situations that had a successful outcome. However, the interviewer might also be interested in challenging situations that you encountered during your previous jobs. It’s therefore important that you prepare to answer such questions.
Describe to the interviewer how you handled a certain situation, what you did, why you did it, and what the results of your actions were. Also, explain what you learned from the situation. Based on the information you give, there’s always a chance that the interviewer will ask follow-up questions. They do this to test your self-awareness by, for instance asking ‘ how you might handle a similar kind of situation differently ‘ now.
Structure your answer according to the STAR method
The interviewer wants you to elaborate on past work situations. Think of a common creative thinking interview questions such as: ‘ Tell me about a time you had to use your creativity to solve a problem at work .’ By preparing example scenarios to questions you’re expecting, you can give answers that the interviewer is looking for. Make sure that you provide the interviewer the situation you were in, your task in that situation, the action you took, and the specific results that can come out of those actions. This is called the STAR-method and is discussed in more detail later on in this article.
The STAR method allows you to provide to-the-point answers that are logically structured if you follow each step. Below the STAR method is discussed step by step.
General elements to consider when you’re preparing your answers:
- Already write down your answers in the form of a story and structure it story logically. Use the STAR interview technique to do this. STAR stands for the situation you were in (S), your task (T) in that situation, the actions (A) you took, and what results (R) you got based on your actions. These are always the basic steps you take in your walkthrough.
- Display the skills and abilities that are needed for the job you’re applying for and that the interviewer wants to see. Make sure you match your qualifications to the job and skills as mentioned in the job description.
- Be honest. Interviewers will notice when you’re making up a story on the spot. Furthermore, they will ask follow-up questions to go more in-depth into the situations you provide them with. Prepare several example answers that demonstrate the skills that you think will be discussed based on your research.
STAR Interview Technique
As stated earlier, most creative thinking questions can be categorized as behavioral interview questions . The best way to answer these questions is by using the STAR method. This method allows you to provide the interviewer with a to-the-point answer of how you handled previous situations. Below the STAR acronym is broken down into steps.
Start by providing context around the situation or challenge that you were facing in your work. Provide the needed relevant details but stick to the essentials and keep it concise.
After you provide the context around the situation, provide the interviewer with information on your task. Discuss your specific responsibilities and what your role was in that situation.
Next, describe the actions that you took to resolve the situation or challenges you faced. The best way to go about this is by providing a step by step description of the actions you took.
After you discussed the situation, your task, and the actions you took, focus on the results. Describe the outcomes of your actions and make sure to take credit for your behavior that led to the result. This part of the answer should include what you accomplished but also what you learned from the situation. Always focus on positive results and positive learning experiences.
Mistakes to avoid when answering creative thinking questions
Below a couple of common mistakes are discussed. Make sure to avoid them during your job interview.
Unrelated answers
Always make sure that your answer relates to the skills needed for the position that you’re applying for. A common mistake that job candidates make when they’re not prepared for such interview questions is providing an unrelated answer. Unrelated answers provide the interviewer nothing that they are looking for and should, therefore, be avoided.
Rambling during a job interview can suggest that you’re unorganized in your thinking. However, it can also indicate that you did not prepare. When you’re walking the interviewer through your story, it’s easy to go into details and start rambling. By doing so, you might actually end up confusing the interviewer. It’s important that you prepare for different interview questions so that you stay on track during the actual interview. Use the STAR method that’s mentioned above to do this.
Not showing confidence
Interviewers look for candidates who are able to demonstrate their abilities in a confident manner. If you’re unsure about your accomplishments or you deliver a half-decent answer, this will hurt your chances of getting the job. It’s, therefore, a smart strategy to think of several example situations that you can use during your interview.
Sample answers to interview questions about creative thinking
Below some example answers to commonly asked creative thinking questions are discussed. However, these are only ‘general’ examples for your inspiration. Do not forget to structure your own answers and relate them to the requirements of the job to demonstrate your suitability.
Creative thinking interview question example 1:
The first question requires you to discuss a time when you had to think outside of the box to solve a problem. It’s important that you talk the interviewer through your creative process that brought you the positive results.
‘Tell me about a time you had to think outside of the box to solve a problem.’
‘In my current position as a business development manager, I’m responsible for a team of five and was tasked with identifying new business opportunities and maintaining relationships with existing clients. Last year, a client approached me who was looking for an additional service in our software that we did not yet provide at the time. For me, this was a great opportunity because it was a request for a new product on top of our current service that came from a client.
I told our client that we did not offer that service at the time but that we could develop it fairly quick. I asked them how they used our product and how the new service in our software would benefit them in order to get a better understanding of their request and help them improve their business. After that, I contacted our development department, and we made a plan to develop the service within the next couple of months.
I presented the plan to our client and discussed that they could use the service for free on a trial basis to help us finetune the software. This allowed us to test the new features with an actual user of the product to get it ready to launch in the market. The client was impressed by our efforts in order to satisfy them and happily agreed with our solution. We were able to develop the new feature within three months and made it available for other clients after six. For our team, this was a great achievement that did not only help satisfy an important client but also generated additional turnover.’
Why is this a strong answer?
- The answer demonstrates that you are creative in problem-solving and discusses the strategy of how you approached the problem.
- Also, the answer has a positive outcome, which is important when discussing your skills. Satisfied clients and additional turnover are always great outcomes. If you can quantify this, it’s even better.
- The answer shows that you are willing to take the initiative, that you’re determined, possess analytical thinking skills and that you’re result orientated.
Creative thinking interview question example 2:
This question regards the ‘most’ creative project you have worked on in your career. This is an opportunity to highlight an accomplishment. Furthermore, it allows you to demonstrate that you have what it takes to successfully perform the job.
‘Tell me about the most creative project you have worked on.’
‘I worked on several projects that required creativity, but one really stands out. I had to make a plan to increase market share for our products and present this plan to our board. The company was going through a bit of a rough patch, and there was no room for an increase in the marketing budget. I analyzed several components that ranged from regionally expanding our footprint into new markets, distribution channels, differentiation of products, marketing, customer segments, and pricing structures. I tried to come up with a creative solution to provide the board with real options that would impact sales.
Based on my research, I advised the board to have a closer look at the distribution channels and how we’re currently selling our products. This was the ‘easiest’ way to increase market share without increasing the marketing costs too much. Up until that time, our products were sold through specialized dealers and as the availability at the point of sale is very important to customers, increasing our distribution footprint could offer us the potential to increase our market share. The demand for our product was higher than the availability through our dealers. The board was willing to try this new strategy, and I, together with my team, made a plan to start making the products directly available to customers through online outlets and retail stores.
Through the implementation of our new distribution strategy, we saw the first increase in market share within the first two months. At the end of that year, the sales of that product line were up over 25%, which was a great accomplishment.’
- The answer demonstrates your creativity by showing that you can figure out approaches to problems in challenging situations.
- Also, the answer demonstrates that you take the initiative and provide creative solutions in complex projects.
- The answer has a positive and quantified outcome, which is great to make a good impression on an interviewer.
Job Interview Topics
- Accomplishments
- Adaptability
- Ask the Interviewer (Questions)
- Career Change
- Career Goals
- Conflict Resolution
- Creative Thinking
- Critical Thinking
- Cultural Fit
- Customer Service
- Graduate / Entry Level
- Growth Potential
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- Job Satisfaction
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- Performance Based
- Prioritization & Time Management
- Problem-Solving
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- Situational & Scenario-Based
- Stress Management
- Phone Interview
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- Uncomfortable Questions
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How to enhance Creative Thinking
How to develop a creative mind 6 hacks for creative thinking | personal development tips, sharing buttons:.
00:00 foreign
00:03 [Music]
00:08 developing a creative mind means
00:10 allowing yourself to relax and think
00:12 outside of the box you can become more
00:15 creative by setting aside time to
00:17 brainstorm ideas breaking up your
00:19 routine and seeking inspiration from
00:21 people and places around you travel
00:23 meditation and positive thinking can
00:26 also do wonders in this video I will
00:29 take you through six ways to develop a
00:31 mind that is creative let's begin
00:34 [Music]
00:38 to be creative your mind should be at
00:41 ease and free from all distractions
00:43 around you once everyday stress and
00:45 worries have left your mind you will be
00:47 able to imagine and think of new ideas
00:50 schedule quiet uninterrupted time to
00:53 relax and let your mind wander schedule
00:55 this time on a day off from work or
00:58 during a part of the day when you have
00:59 no commitments
01:01 avoid scheduling this time right before
01:03 an important deadline or appointment
01:05 which may distract you in short set
01:08 aside time for your brain to think
01:10 creatively and away from all the chaos
01:12 of everyday routine
01:13 [Music]
01:18 designate a creative space with natural
01:21 light artificial lighting can cause a
01:23 drop in cortisol levels leading to
01:26 sleepiness and reduced productivity
01:27 natural light on the other hand can make
01:30 you more alert choose a spot in your
01:33 home or office for your creative
01:34 thinking time that has Windows and
01:36 provides ample natural light during the
01:38 day a balcony outdoor patio or quiet
01:42 Garden are excellent options for a
01:44 creative space if you live in a small
01:46 house choose a spot in a nearby park the
01:50 idea is to expose yourself to more
01:52 natural light
01:53 time your creative sessions in the
01:56 morning or early afternoon to make the
01:58 most of daylight hours
02:00 foreign
02:00 [Music]
02:05 how many times in an hour do you peep
02:07 into your phone the truth is we cannot
02:10 live without our mobile devices and the
02:12 internet but they bring in a lot of
02:14 distractions remove all digital
02:16 distractions to improve your focus one
02:19 of the most difficult parts of the
02:20 creative process is finding the
02:22 discipline to follow through with ideas
02:24 remove hindrances by eliminating
02:26 electronic distractions while you allow
02:29 your brain to think creatively turn off
02:31 your phone Wi-Fi connection television
02:33 and radio to immerse yourself in the
02:36 project at hand
02:39 foreign
02:44 the right spot and removed all
02:46 electronic distractions it's time to
02:49 brainstorm ideas choose a specific issue
02:51 a recent problem or a goal you want to
02:54 achieve to brainstorm about sit down
02:56 with a piece of paper and pen and write
02:58 down as many ideas as you can in a 45 to
03:01 60 Minute period for instance if you are
03:04 planning to start a new business
03:06 describe the business in 200 to 300
03:09 words why do you really want to do this
03:11 business how will it help people will
03:14 your business solve an existing problem
03:16 what are the pros and cons of starting a
03:19 business how will you arrange funds
03:21 what's your backup plan if the business
03:24 fails it will not only help you
03:26 visualize your business plan but also
03:28 make you aware of the challenges you are
03:30 likely to face when you actually start
03:32 the business
03:33 when you brainstorm ideas away from all
03:36 the distractions you will get more
03:37 clarity and help you look at things from
03:39 a different angle
03:41 [Music]
03:47 following a fixed routine day in and out
03:49 is the biggest enemy of creativity why
03:52 do I say so
03:53 a routine removes the need to think out
03:56 of the box and keeps you away from new
03:58 ideas but when you change your daily
04:00 routine it helps you expand your thought
04:02 process it keeps you always on your toes
04:05 and opens your mind creatively
04:07 I am not asking you to make major
04:09 changes to your routine you could do
04:12 simple things such as take a new route
04:14 to work maybe you find an interesting
04:16 billboard that could spark up some new
04:18 ideas change the arrangement of your
04:20 work desk listen to different music and
04:23 podcasts from what you generally do
04:25 these changes may sound small but they
04:28 keep your thought process going and your
04:30 brain at work
04:32 [Music]
04:38 creativity is contagious surround
04:41 yourself with other creative people to
04:43 get inspired from depending on your
04:45 interests you may get along well with
04:47 entrepreneurs photographers writers or
04:50 filmmakers attend events take lessons or
04:54 join groups where you will have the
04:55 opportunity to meet such people
04:57 motivational speeches can be catalysts
05:00 for your creative thinking process
05:02 hearing about other people's experiences
05:04 creative efforts and success and failure
05:07 stories can be a great push to develop a
05:09 creative mind
05:10 look online for Ted Talks pertaining to
05:13 your creative interests or attend
05:15 lectures at a local seminar
05:17 remember you always gain something by
05:19 watching and listening to others maybe
05:22 the ideas they share won't apply to your
05:24 situation one hundred percent but even
05:26 if they make five to ten percent of the
05:28 difference they are worth watching
05:31 that's all for today remember a creative
05:34 mind is one that is open to
05:36 possibilities and not always about
05:38 practical thoughts
05:39 it is a mind that is not afraid to
05:41 investigate new ideas and try new
05:43 creative Hobbies
05:45 it is like having a mind without
05:47 conventional boundaries if you think
05:49 this video has inspired you to think
05:51 creatively give it a thumbs up share it
05:54 with your friends subscribe to the
05:56 channel if you haven't already if you
05:59 want us to make a video on a particular
06:00 topic let us know in the comments below
06:03 I will see you very soon until then take
06:06 care and keep thinking creatively
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Here is an overview of the construal level theory and psychological distance in the context of creative cognition along with some research-based tips & hacks on abstract creative thinking via levels of processing information
You can find several symbols related with creative thinking like: thinking out of the box, open window, puzzles for looking the right solutions, gears for thinking, ladders for connections and improvement
Innovative employees who think outside of the box can help their company gain a competitive advantage. Learn how to answer!